KONTEN TIKTOK #EvaClassroom TERHADAP PENGEMBANGAN DIRI FOLLOWERS: STUDI KUANTITATIF PADA PENGIKUT @aliciaeva9

Ginandita Novi Andhini; Hudi Santoso; Enden Darjatul Ulya; Fahmi Fuad Cholagi

doi:10.36085/j-sikom.v7i1.9582

Authors

Ginandita Novi Andhini Sekolah Vokasi IPB University
Hudi Santoso Komunikasi Digital dan Media. Sekolah Vokasi IPB University. Bogor
Enden Darjatul Ulya Komunikasi Digital dan Media. Sekolah Vokasi IPB University. Bogor
Fahmi Fuad Cholagi Komunikasi Digital dan Media. Sekolah Vokasi IPB University. Bogor

DOI:

https://doi.org/10.36085/j-sikom.v7i1.9582

Abstract

We Are Social & Meltwater (July 2025) reported that TikTok users in Indonesia reached 194.37 million. One creator who utilizes it as an educational tool is Eva Alicia through her #EvaClassroom segment, which focuses on self-development topics. This study aims to determine the content and delivery of #EvaClassroom content, while also examining its influence on followers' self-development in terms of growth mindset. The study used a quantitative explanatory approach with the S-O-R (Stimulus-Organism-Response) theory. A total of 100 respondents were selected through purposive sampling from followers of the TikTok account @aliciaeva9. The results showed that #EvaClassroom content had a significant and positive effect on followers' self-development, with a model contribution of R² = 0.668. This finding confirms that TikTok functions not only as an entertainment medium but also as an effective non-formal educational medium for supporting the self-development of the younger generation.

Keywords: #EvaClassroom, Growth Mindset, Educational Media, Self-Development Content, TikTok