Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)

IMPLEMENTATION OF WAROENG PIZZA NANG TUT'S WORD OF MOUTH STRATEGY TO INCREASE SALES

2025-10-07T17:16:58+08:00

The culinary industry, as part of SMEs, plays an important role in supporting the economy, and intense competition requires appropriate marketing strategies. This study aims to analyze the implementation of Word of Mouth as a marketing communication strategy at Waroeng Pizza Nang Tut in increasing sales, focusing on the forms of Organic Word of Mouth and Amplified Word of Mouth. The study uses a qualitative descriptive approach, with data collected through observation, interviews, and document analysis. The results reveal that Word of Mouth occurs naturally from consumer satisfaction (Organic Word of Mouth) and through simple promotional support on personal social media and public groups (Amplified Word of Mouth). Field findings show that Organic Word of Mouth is more dominant than Amplified Word of Mouth, as satisfied consumers tend to discuss, recommend, and encourage others to try the products without direct encouragement from the management. Consistent product quality, good service, and the use of simple social media are key factors in creating sustainable communication among consumers. In conclusion, the Word of Mouth strategy proves effective in increasing sales and strengthening the sustainability of Waroeng Pizza Nang Tut, a more integrated collaboration between consumer experience and social media is recommended to enhance promotional impact and sales stability.

Keywords: Marketing communications, Word of mouth, UMKM, Pizza

DARK FRAMING OF INDONESIAN DEMONSTRATION NEWS BY KOMPAS.COM AND DETIK.COM

2025-08-17T13:44:24+08:00

The “Indonesia Gelap” demonstration in February 2025 reflected the disappointment of the public, especially students, with government policies that were considered anti-people. This study used Robert N. Entman's framing theory with four analytical tools: Define Problems, Diagnose Causes, Make Moral Judgments, and Treatment Recommendations. This study analyzes how Detik.com and Kompas.com frame the event using a descriptive qualitative approach. The results show that Detik.com highlights the tension between the masses and the authorities, while Kompas.com emphasizes the content of the demands and the impact of the policies on democracy and public welfare. Both media outlets reflect the deep disappointment of students.

Keywords: Framing Analysis, Dark Indonesia Demonstration, Robert N. Entman, Kompas.com, Detik.com

SYMBOLIC REPRESENTATION OF DISCRIMINATION AGAINST ASPERGER'S INDIVIDUALS IN THE FILM AKU JATI, AKU ASPERGER (2024)

2025-07-14T22:36:11+08:00

ABSTRACT

This study aims to analyze the symbolic representation of discrimination against individuals with Asperger’s syndrome in the Indonesian film Aku Jati, Aku Asperger (2024). The main character, Jati, is portrayed as a neurodivergent teenager living within rigid routines while facing social and familial conflicts. Using a qualitative approach within a constructionist paradigm and Stuart Hall’s theory of representation—including the encoding–decoding model—this study explores how meanings are constructed by the filmmaker and interpreted variably by audiences. The analysis reveals that the film symbolically frames Asperger’s not as a form of diversity to be embraced, but as a deviation to be corrected. Symbols such as train systems, schedules, and daily rituals serve as metaphors for Jati’s ideal world, while the surrounding environment is depicted as a source of pressure for conformity. Symbolic discrimination appears through narratives that require the neurodivergent individual to change in order to be accepted. This study emphasizes the need for more inclusive and reflective representations of neurodiversity in Indonesian media.

Keywords: Representation, Asperger, Symbolic Discrimination, Indonesian Film, Encoding–Decoding

indonesia Framing Analysis of the Hashtag for "Emergency Warning" on the Kompas News Portal, August 2024

2025-10-08T00:09:28+08:00

Framing the emergency warning hashtag on the Kompas news portal is a communication strategy designed to increase public awareness and response to emergency situations. By using the blue Garuda symbol, Kompas frames the information as an urgent and important issue, linking it to national identity. The Kompas news portal was chosen as the research subject because Kompas.com is in the 44th global rank in the General News typology. The purpose of the research is to determine the framing carried out by Kompas on the issue of the emergency warning hashtag symbol of the blue Garuda in 2024. The method in this study uses a qualitative approach and a constructivist paradigm. In this study, data collection was obtained by downloading news published in the Kompas.com online news portal during the period of August 21-23, 2024. The theory used is the framing theory of Zhongdan Pan and Gerald M. Kosicki as an analytical tool. The results of the findings of the Kompas portal media were able to package information on the emergency warning hashtag from August 21-23, indicating that the Kompas portal media was able to influence the public by reporting the issue of the emergency warning hashtag of the blue Garuda bird, namely there are framing elements among them; there are syntax, script, thematic and rhetorical.

Keywords: Framing, Warning Hashtag, Kompas News Portal

BIBLIOMETRIC ANALYSIS OF COGNITIVE DISSONANCE THEORY IN THE FIELD OF SOCIAL SCIENCES

2025-10-08T00:14:28+08:00

Cognitive Dissonance Theory is one of the most influential social psychology theories that has been widely implemented in the study of behavior, attitudes, and communication, but there is no national roadmap for its application in the social sciences as a comprehensive guideline for studying the topic. This study aims to formulate the productivity trends of Cognitive Dissonance Theory in the social sciences from 2016 to 2025 by tracing 317 indexed publications in the Scopus service. This study uses a bibliometric approach based on Biblioshiny and VOSviewer to analyze annual trends, the highest citations, the most productive authors, institutions, and countries, as well as keyword mapping, through seven stages: developing research questions, data sources, data collection, data processing, data analysis, interpretation of results, and reporting. The results of the study holistically show that the number of publications on Cognitive Dissonance Theory in the social sciences from 2016 to 2025 shows a significant increase, especially in studies of attitude change, message persuasiveness, and consumer behavior, with rapid growth in Asia, America, and Europe. In terms of quantity, China was recorded as the most productive country and author of publications, but in terms of quality, institutions in the United States showed superior academic productivity, while the most referenced studies originated from Europe, particularly the Netherlands. This study concludes that the trend of Cognitive Dissonance Theory in the social sciences contributes significantly to the development of disciplines, especially communication science, with theoretical and applied novelty values that are relevant to contemporary research.

Keywords: Bibliometrics, Cognitive Dissonance Theory, Social Sciences

INTERPERSONAL COMMUNICATION OF STUDENTS WITH BIPOLAR DISORDER IN THE FRIENDSHIP ENVIRONMENT ON CAMPUS

2025-07-29T04:35:47+08:00

Interpersonal communication plays a crucial role in fostering healthy social relationships, particularly within the campus environment. However, students with bipolar disorder face various barriers to effective interpersonal communication. This study aims to explore the dynamics of interpersonal communication among students with bipolar disorder within the context of friendships on campus. A qualitative approach was employed, with data collection techniques including in-depth interviews and participant observation of participants diagnosed with bipolar disorder. The analysis was based on DeVito's (2013) seven aspects of interpersonal communication: openness, empathy, positive attitude, unity, interaction management, expressiveness, and orientation toward others. The results indicate that students with bipolar disorder experience barriers in almost all aspects of interpersonal communication, particularly in openness and empathy, although supportive and assertive behaviors are still observed in certain situations.

Keywords: Interpersonal communication, Bipolar disorder, Social skills, Campus environment, Social relationships

ANALYSIS OF THE ROLE OF YOUTUBE “CURHAT BANG” BY DENNY SUMARGO IN ENCOURAGING LEGAL RESPONSE IN INDONESIA: CASE STUDY THE EPISODE IS GETTING HOTTER, CIRCUS VICTIMS BRING EVIDENCE OF TORTURE. WHERE IS MR. FRANS MANANSANG?

2025-10-18T03:54:14+08:00

This study analyzes the role of the YouTube channel "Curhat Bang" by Denny Sumargo in encouraging legal responses in Indonesia through the episode "Makin Panas, Korban Circus Bawa Bukti Penisikan Torture. Dimana Bapak Frans Manansang?". Using a qualitative approach and Robert Entman's framing analysis, this study describes how messages and narratives are shaped through four main dimensions. The results show that Denny Sumargo frames the issue of human rights violations against former circus workers as a humanitarian and social justice issue neglected by the legal system. The framing he constructs is moral and advocative, fostering public empathy and social pressure on legal institutions. The virality of the content demonstrates the relevance of Agenda Setting theory, where social media not only influences the public agenda but also drives formal institutional responses. This study confirms YouTube's role as a digital public justice arena that strengthens social advocacy and legal accountability in the new media era.

Keywords: YouTube, Denny Sumargo, framing, agenda setting, public justice, social media, digital advocacy

IMPLEMENTATION OF THE JOURNALISTIC CODE OF ETHICS IN CRIME REPORTING IN KONTEKS.CO.ID MEDIA

2025-10-28T16:06:15+08:00

Modern developments have made online media a primary source of information. However, not all media outlets properly implement the Journalistic Code of Ethics. This study analyzes the application of Articles 4 and 5 of the Journalistic Code of Ethics in crime reporting on Konteks.co.id using a qualitative case study approach. The results show that Konteks.co.id has strictly implemented the code of ethics through a multi-level evaluation mechanism, checks and balances, and ensuring news accuracy. Crime reporting always adheres to the 5W1H principles and the Journalistic Code of Ethics as the primary guideline in the reporting, processing, and publication process. Crime reporting must adhere to the Journalistic Code of Ethics, including the use of illustrations and the unauthorized upload of photographs.

Keywords: News Writing, Crime Reporting, Journalistic Code of Ethics, Online Media

COMMUNICATION STRATEGY OF VILLAGE-OWNED ENTERPRISES (BUMDes) IN IMPROVING COMMUNITY ECONOMY IN SOUTH BENGKULU

2025-10-31T21:50:42+08:00

This study aims to determine how the verbal exchange strategy of the Sinar Akbar Village-Owned Enterprise (BUMDes) benefits the local economic system within the Sindang Bulan Village network, Seginim District, South Bengkulu Regency. Researchers used a qualitative methodology to interview members of the Sinar Akbar BUMDes management team, local community members, and purposive sampling participants from Sindang Bulan Village who are savings and loan customers. Observations, interviews, and documentation were conducted with informants. This research builds on the work of Wheelen and Hunger, who proposed that BUMDes communication strategies aimed at improving the local economy consist of three main components: plans, budgets, and processes. The Sindang Bulan Village community may be able to learn about BUMDes savings and loans, which have the potential to significantly impact the local economy, through the three principles of Whelen's communication theory.

Keywords: Communication Strategy, Improving the Economy, South Bengkulu

MARKETING STRATEGY ANALYSIS OF REGINA COSMETICS STORE IN INCREASING CONSUMER ATTRACTION

2025-10-31T21:49:53+08:00

This research is entitled Marketing Communication Strategy of Regina Cosmetics Arga Makmur Store in Increasing Consumer Attraction. This research aims to understand how Regina Cosmetics Arga Makmur store uses marketing communication strategy to increase consumer interest. The method used is qualitative research with a focus on description. The concept of marketing communication strategy and the 4P marketing mix theory are the main foundations in this research. This research involved 6 informants consisting of 1 owner of Regina Cosmetics store, 1 long-time employee at the store, and 4 consumers who were considered relevant. Data collection techniques were carried out through direct observation, in-depth interviews, documentation, and literature studies of informants. This approach was designed to obtain accurate data and in accordance with the research objectives. The results of the study indicate that the marketing communication strategy used by Regina Cosmetics store to increase consumer attraction involves a marketing mix, especially through promotions using Facebook social media and affordable discount offers. This has succeeded in attracting the interest of many customers to shop at Regina Cosmetics store, thereby significantly increasing consumer purchasing power. Regina Cosmetics Store sells many new products and follows current trends. The location of Regina Cosmetics Store is also strategically located near the market so consumers can easily find the store. In addition, Regina Cosmetics Store sells products at quite affordable prices so that consumers are interested in shopping at Regina Cosmetics Arga Makmur. However, it is hoped that Regina Cosmetics Store should also use all its useful media so that Regina Cosmetics Store is also better known.

Keywords: Regina Cosmetics Store, 4P Marketing Mix, Consumer Attraction

INTERPERSONAL COMMUNICATION IN MAINTAINING LONG DISTANCE RELATIONSHIPS

2025-10-31T21:49:18+08:00

This study aims to understand the role of interpersonal communication in maintaining long-distance relationships between couples. This study utilized social penetration theory and qualitative methodology, with five informants selected through purposive sampling. The results indicate that communication between couples plays a crucial role in maintaining long-distance relationships and helps couples remain engaged. Conflict becomes a necessary dynamic for strengthening bonds. Based on social penetration theory, the formation and dissolution of interpersonal bonds result from adjustments or relationship adjustments that occur during conflict. To reach a more serious stage of a relationship, couples must be able to resolve conflict, even though it is part of the relationship development process.

Keywords: Interpersonal Communication, Long-Distance Relationships, Relationship Maintenance, Social Penetration Theory

ANALYSIS OF COMMUNICATION STRATEGIES OF GUIDANCE AND COUNSELING TEACHER TOWARDS THE POSITIVE CHARACTER OF STATE SENIOR HIGH SCHOOL 11, BENGKULU CITY

2025-10-31T21:48:44+08:00

The purpose of this study was to examine the methods used by English as a Second Language (ESL) instructors at SMA Negeri 11 in Bengkulu City to promote good character in their students. A qualitative methodology based on a case study approach was used in this study, where data were obtained through in-depth interviews with guidance counselors, direct observation, and document analysis related to guidance counseling programs and activities at the school. The results indicate that the communication strategies implemented include interpersonal communication, the implementation of self-development programs, and the application of information technology in material delivery and evaluation. Interpersonal communication is carried out through individual and group counseling, with a focus on understanding students' emotional and psychological needs. Self-development programs, such as leadership training and extracurricular activities, are designed to shape and strengthen students' positive character. The use of information technology, such as online platforms for consultation and information, also plays a significant role in supporting communication strategies. This analysis reveals that effective communication strategies contribute significantly to improving students' positive character, although there are challenges in their implementation that require further attention. This research is expected to contribute to the development of better communication strategies in the context of character education in other schools.

Keywords: Communication Analysis, Guidance Counselors, Student Character

ANALYSIS OF COMMUNICATION STRATEGY OF PERUMDAM TIRTA RATU SAMBAN FOR HANDLING CUSTOMER COMPLAINTS

2025-10-31T21:48:07+08:00

This study aims to understand and describe the communication strategy of the Regional Public Water Company (PERUMDAM) Tirta Ratu Samban in handling customer complaints in North Bengkulu Regency. Using descriptive qualitative research methods, data was collected through in-depth interviews with PERUMDAM management and customers. The results indicate that PERUMDAM Tirta Ratu Samban has implemented several communication strategies, such as being proactive, conducting customer satisfaction surveys, strengthening internal and external communications, and increasing responsiveness. However, several customer complaints still received complaints regarding slow complaint handling, a lack of information transparency, and suboptimal overall service quality. Analysis using Image Restoration theory indicates that although PERUMDAM has attempted to implement image restoration measures, their effectiveness still needs to be improved to truly restore customer trust and satisfaction. This study recommends increasing the speed and efficiency of complaint handling, information transparency, and continuous evaluation of the implemented communication strategies.

Keywords: Communication Strategy, Customer Complaints, Image Restoration, PERUMDAM

MUSIC ART AS SOCIAL CRITICISM THROUGH THE SONG 'BAYAR BAYAR BAYAR' BY THE BAND SUKATANI

2025-10-28T16:07:21+08:00

The phenomenon of music as a tool for social criticism has long existed, but recently the song "Bayar Bayar Bayar" has come under scrutiny due to its lyrics explicitly criticizing the police institution, which is considered detrimental to society. This study aims to determine how audiences interpret the message in the song's lyrics. This research used a qualitative descriptive method with a reception analysis approach through in-depth interviews. The results reveal two main reception positions: dominant-hegemonic and negotiated, illustrating that listeners actively interpret meaning based on their socio-cultural context. The novelty of this research lies in exploring the dynamics of reception toward punk music as a medium for social criticism, a relatively understudied topic in Indonesia. This research contributes to a broader understanding of music as a communicative act that bridges art, ethics, and social responsibility.

Keywords: Music, Social Criticism, Reception Studies, Sukatani

PERSUASIVE COMMUNICATION STRATEGY OF PT ASURANSI UMUM BUMIDA 1967 PEKANBARU BRANCH AGENTS IN IMPROVING CUSTOMER DECISIONS

2025-10-18T04:03:35+08:00

This study analyzes the persuasive communication strategies of agents at PT Asuransi Umum Bumiputera Muda 1967 (Bumida) Pekanbaru Branch in increasing customer product purchasing decisions. The method used is descriptive qualitative, with data collection techniques including interviews, observation, and documentation. Agents employ a psychodynamic strategy approach by instilling fear and anxiety in customers. Using a sociocultural strategy approach, they persuade those closest to them. Using the meaning construction strategy approach, agents use umbrella terms to define protection. There are two customer characteristics: active and passive customers. The persuasive message is defined as the product benefits and proof of claims. The agents choose media through direct communication, WhatsApp, and brochures. Thus, this study contributes to the study of persuasive communication by understanding how psychodynamic, sociocultural, and meaning construction strategies are integrated into insurance marketing practices.

Keywords: Persuasive Communication Strategy, Insurance Agent, Customer

TALKING DISABILITIES

2025-10-08T00:37:16+08:00

People with disabilities are considered vulnerable, especially when they are present on social media. They often experience bullying in the form of insults and hate speech directed at their physical disabilities. This is especially true when there are legal cases or immoral behavior involving them. Nevertheless, there are always dynamics and nuances in every netizen comment regarding individuals with disabilities. This study aims to examine how netizens discuss disability groups based on their status and social roles. These individuals are divided into two categories: those with disabilities with celebrity status (public figures) and those with non-celebrity status (public figures), or those with general disabilities. This research focuses on the dynamics of netizen conversations with three individuals with disabilities in Indonesia who are not involved in legal issues or other scandals concerning morality. This position was chosen to maintain neutrality, as responses to them are not influenced by external factors that degrade their status as vulnerable individuals. The results revealed differences in netizen treatment of the three study subjects. Non-celebrity individuals with disabilities are more likely to experience digital bullying than celebrities. This shows the still poor quality of our netizens' literacy towards vulnerable groups and the persistence of the mindset of social class fragmentation and the celebrity-non-celebrity dichotomy.

Keywords: Conversation Analysis, Disability, Interaction, Social Media, Netizens