AIM, SCOPE, AND FOCUS

Aims

MADIA: Journal of Contemporary Public Relations and Media aims to serve as a platform for scholarly publication that promotes the advancement of communication studies through the dissemination of research findings, conceptual analyses, and critical thinking relevant to developments in public relations, media, digital communication, and contemporary communication phenomena. This journal seeks to bridge the gap between the development of communication theory and practice, offering both academic and practical contributions to society, organisations, the media industry, and policymakers.

MADIA provides an academic platform for lecturers, researchers, practitioners, students, and communication enthusiasts to share knowledge, research findings, and innovations aimed at strengthening communication studies within local, national, and global contexts.

Focus

MADIA focuses on the publication of scholarly articles addressing various issues, theories, practices, and recent developments in the fields of communication, public relations, media, and digital society. The journal’s primary focus includes communication studies related to media transformation, developments in communication technology, socio-cultural dynamics, organisational communication, and various communication phenomena emerging in contemporary society.

Scope

The scope of articles published in MADIA includes, but is not limited to:

1. Public Relations and Corporate Communication
2. Media Relations and Government Public Relations
3. Organisational Communication
4. Marketing Communication and Digital Marketing
5. Branding and Reputation Management
6. Political Communication and Public Policy
7. Intercultural and Multicultural Communication
8. Development Communication and Community Empowerment
9. Mass Media and Journalism
10. Broadcasting, Film, and Audiovisual Media
11. New Media and Social Media
12. Media Literacy and Digital Literacy
13. Audience Studies and Media Effects
14. Media Representation, Framing, and Discourse
15. Crisis Communication and Issue Management
16. Tourism Communication and the Creative Economy
17. Digital Culture and Networked Society
18. Influencers, Content Creators, and Platform Communication
19. Communication Technology and Digital Transformation
20. Contemporary Communication Issues from an Interdisciplinary Perspective

MADIA accepts research-based articles and conceptual studies employing a variety of methodological approaches, such as quantitative, qualitative, and mixed-methods research, case studies, ethnography, netnography, content analysis, discourse analysis, framing analysis, phenomenology, grounded theory, and other methodological approaches relevant to the discipline of communication.

With this scope, MADIA is committed to being a scholarly forum that is responsive to the ever-changing developments in communication, media, and technology, whilst supporting the advancement of communication studies in Indonesia and at the international level.