indonesia Framing Analysis of the Hashtag for "Emergency Warning" on the Kompas News Portal, August 2024

indonesia

Abstract

Framing the emergency warning hashtag on the Kompas news portal is a communication strategy designed to increase public awareness and response to emergency situations. By using the blue Garuda symbol, Kompas frames the information as an urgent and important issue, linking it to national identity. The Kompas news portal was chosen as the research subject because Kompas.com is in the 44th global rank in the General News typology. The purpose of the research is to determine the framing carried out by Kompas on the issue of the emergency warning hashtag symbol of the blue Garuda in 2024. The method in this study uses a qualitative approach and a constructivist paradigm. In this study, data collection was obtained by downloading news published in the Kompas.com online news portal during the period of August 21-23, 2024. The theory used is the framing theory of Zhongdan Pan and Gerald M. Kosicki as an analytical tool. The results of the findings of the Kompas portal media were able to package information on the emergency warning hashtag from August 21-23, indicating that the Kompas portal media was able to influence the public by reporting the issue of the emergency warning hashtag of the blue Garuda bird, namely there are framing elements among them; there are syntax, script, thematic and rhetorical.

Keywords: Framing, Warning Hashtag, Kompas News Portal