Barriers to Strategic Communication in the Implementation of Corporate Social Responsibility: A Case Study of PT Kalimantan Prima Persada

Abstract

This study examines communication barriers in the implementation of the environmental pillar of Corporate Social Responsibility (CSR) programs at PT Kalimantan Prima Persada, a mining services company. The study aims to identify communication barriers, analyze their impact on program implementation, and understand the efforts made to overcome them. A qualitative approach with a case study method was employed across four operational sites, namely BDMA, SJRP, AOCB, and RANT, selected for their diverse geographic characteristics, operational scales, and socio-environmental conditions. Data were collected through in-depth interviews with 12 informants consisting of CSR managers and site area coordinators, supplemented by documentation, using purposive sampling technique. Data analysis followed the Miles, Huberman, and Saldaña model, encompassing data reduction, data display, and conclusion drawing. The findings reveal three primary communication barriers: mechanical barriers in the form of limited communication infrastructure in remote areas, semantic barriers arising from differing interpretations of program targets between headquarters and operational sites, and human barriers stemming from cultural differences between local communities and company employees. These barriers negatively affected internal coordination and CSR target achievement. The company addressed them through regular cross-site meetings, participatory communication, and site-specific communication strategy adjustments. This study contributes academically by integrating a communication barrier typology into the CSR implementation framework within Indonesia's mining services sector, an area that remains underexplored in existing literature.

Keywords: Corporate social responsibility, Communication barriers, CSR implementation, Mining industry, Strategic communication,