Economic Empowerment through the Corporate Social Responsibility Program of PLN Indonesia Power – Priok Generation Business Unit

Abstract

This study discusses the meaning of the Corporate Social Responsibility (CSR) program of PT PLN Indonesia Power Unit Bisnis Pembangkitan Priok for the economic empowerment of the RW 06 Kalibaru community, North Jakarta. This research is motivated by the importance of the company’s role in building sustainable social relationships through community economic empowerment programs implemented around the company’s operational area. This study aims to explore and identify how the community interprets the CSR program carried out by the company in improving economic welfare, independence, and social well-being of the local community as the beneficiaries. This research uses a qualitative approach with a descriptive method. Data collection techniques were conducted through interviews, non-participant observation, and supported by documentation involving the company and the community beneficiaries of the CSR program. The results of this study indicate that the CSR program of PT PLN Indonesia Power UBP Priok is interpreted by the local community as a form of the company’s social concern toward society, which has a positive impact on improving the economy, skills, and business opportunities for the community.

Keywords: Corporate Social Responsibility (CSR), Community Empowerment Empowerment, and Economy.