Analysis of ABB’s Community Relations through the CSR Program for Clean Water Access Provision at PAUD KB Rada Bonnu, Tambolaka, Sumba Barat Daya

Abstract

This article analyzes ABB’s corporate social responsibility (CSR) program, Water for All, as a community relation practice in providing clean water access at PAUD KB Rada Bonnu, Tambolaka, Southwest Sumba, East Nusa Tenggara. The study uses a qualitative approach with a case study method. Data were collected through document study from news reports, interview videos and transcripts, supporting publications, school data, and government documents related to water access in the study area. The data were examined using qualitative content analysis to identify community needs, the company’s intervention, collaboration patterns, social benefits, and the meaning of the program from a public relations perspective. The findings show that ABB’s program functions not only as social assistance, but also as a way to build relationships with the community through relevant basic-need fulfillment. The provision of clean water facilities supports hygiene, health, and children’s learning comfort, while collaboration with Happy Hearts Indonesia strengthens the sustainability of the program. The study shows that CSR can become a positive and meaningful bridge between companies and local communities.

Keywords: ABB, clean water, community relation, corporate social responsibility, public relations