PENGARUH KEPERCAYAAN TERHADAP KUALITAS HUBUNGAN DALAM PROSES PEMBELIAN PROPERTI
DOI:
https://doi.org/10.36085/pbc.v3i1.7786Abstract
This research aims to analyze the influence of trust on the quality of relationships in the property purchasing process, with a case study at PT Bhakti Nusa Development. Trust is a key element in building strong relationships between consumers and property developers. The method used in this research is a survey involving respondents who are prospective property buyers at PT Bhakti Nusa Development. The data obtained was analyzed using statistical techniques to identify the relationship between trust variables and relationship quality. The research results show that high trust makes a positive contribution to relationship quality, which in turn influences purchasing decisions. These findings provide insight for property developers in improving marketing strategies and building long-term relationships with consumers.
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