Prosiding Seminar Nasional Business Corporate

PENGARUH KEPERCAYAAN TERHADAP KUALITAS HUBUNGAN DALAM PROSES PEMBELIAN PROPERTI

Nur Arvian Eka Putra — 2024-04-30

This research aims to analyze the influence of trust on the quality of relationships in the property purchasing process, with a case study at PT Bhakti Nusa Development. Trust is a key element in building strong relationships between consumers and property developers. The method used in this research is a survey involving respondents who are prospective property buyers at PT Bhakti Nusa Development. The data obtained was analyzed using statistical techniques to identify the relationship between trust variables and relationship quality. The research results show that high trust makes a positive contribution to relationship quality, which in turn influences purchasing decisions. These findings provide insight for property developers in improving marketing strategies and building long-term relationships with consumers.

ANALISIS PENGARUH E-SERVICE QUALITY TERHADAP KINERJA PELAYANAN DAN KEPUASAN PELANGGAN PT. TELKOM AKSES (Studi pada Pelanggan Layanan Digital PT. Telkom Akses di Wilayah Bengkulu)

Dafa Nugraha — 2024-04-30

This study aims to analyze the influence of e-service quality on service performance and customer satisfaction at PT Telkom Akses. The research employed a quantitative approach with a survey method involving 80 customers of PT Telkom Akses in the Bengkulu region, selected through purposive sampling. Data were collected using electronic questionnaires and analyzed using path analysis. The results showed that e-service quality has a positive and significant effect on service performance (path coefficient 0.586, p < 0.05) and customer satisfaction (path coefficient 0.438, p < 0.05). Service performance proved to be an effective mediator in the relationship between e-service quality and customer satisfaction (Z = 3.842, p < 0.05). Security and privacy dimensions received the highest rating (mean=4.35), while system availability received the lowest rating (mean=3.85). The study concludes that PT Telkom Akses's digital transformation has successfully improved customer satisfaction, although further development is needed in system stability and reliability aspects.

STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN MOTOR YAMAHA PADA PANCA MOTOR

Ayu Dwi Lasmini — 2025-09-19

This research aims to identify and analyze the marketing strategies implemented by Panca Motor to increase the sales volume of Yamaha motorcycles. In an era of increasingly intense competition in the automotive industry, effective marketing strategies are key to attracting consumer attention and maintaining customer loyalty. This study employs SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats faced by Panca Motor. Additionally, a consumer survey was conducted to explore preferences and purchasing behaviors that may influence their product selection decisions. The findings indicate that Panca Motor has successfully implemented several innovative marketing strategies, such as enhancing promotions through various channels, including social media and community events. Furthermore, the improvement of high-quality after-sales services has also contributed to customer satisfaction and brand loyalty. The research reveals that consumers tend to choose Panca Motor not only for the products offered, but also for the superior service experience. Recommendations from this study include the necessity for Panca Motor to continuously adapt to changing market trends and leverage digital technology in their marketing strategies. By implementing a more proactive and responsive approach to consumer needs, it is expected that the sales volume of Yamaha motorcycles at Panca Motor can continue to increase significantly. This research provides valuable insights for stakeholders in the automotive industry to understand market dynamics and effective marketing strategies

ANALISIS KINERJA SUMBER DAYA MANUSIA DI PT BPRS BANK MASLAHAT BENGKULU

Liza Sartika — 2024-04-30

This research aims to analyze the performance of human resources (HR) at PT BPRS Bank Maslahat Bengkulu, with a focus on factors that influence employee effectiveness, efficiency, productivity and job satisfaction. Using a qualitative approach with a case study design, this research collects data through in-depth interviews, observations and documentation studies. The research results show that the effectiveness of HR in the company is quite good, but there are challenges in adapting to work culture by new employees as well as a lack of training in banking digitalization. HR efficiency has increased after implementing automation, although there are obstacles in continuous training and uneven workload between divisions. HR productivity increases significantly with performance-based incentive policies, but excessive work pressure can cause stress that reduces employee well-being. The majority of employees' job satisfaction is also positive regarding the salary system and benefits, however there is dissatisfaction regarding unclear career paths. This research suggests companies pay attention to digitalization training, balancing workloads, and increasing transparency in career management to improve overall HR performance.

INOVASI DIGITAL BANKING: IMPLEMENTASI APLIKASI NEW BYOND BSI DALAM PENINGKATAN LAYANAN NASABAH (Studi pada Nasabah Bank Syariah Indonesia Cabang Bengkulu Adam Malik dan Bengkulu Sudirman)

Intan Dea Pratiwi — 2024-04-30

This study aims to analyze the implementation of the New Byond BSI application in improving customer service at Bank Syariah Indonesia. Using a quantitative approach with survey method, the research was conducted on 200 customers at two BSI branch offices in Bengkulu Province. Data collection was carried out through questionnaires and analyzed using multiple linear regression. The results show that the implementation of the New Byond BSI application successfully improved service quality with satisfaction levels reaching 87% for security aspects and 83% for ease of use. Ease of use became the main determinant of customer satisfaction (coefficient 0.425), followed by transaction security (0.387). User profiles were dominated by young generation (38.5% aged 17-25 years) with usage patterns centered on transfer features (76%) and balance checks (100%). The research model was able to explain 74.2% of customer satisfaction variation, indicating the effectiveness of application implementation in improving BSI customer service.

EFEKTIVITAS PROGRAM ZAKAT DAN INFAK PRODUKTIF UNTUK ORANG-ORANG YANG MEMBUTUHKAN DI LAZNAS KOTA BENGKULU

Jeta Herlosti — 2024-04-30

Zakat and productive infaq are important instruments in empowering the people's economy, with the aim of reducing poverty and improving social welfare in a sustainable manner. This study aims to evaluate the effectiveness of the zakat and productive infaq program implemented by LAZNAS Bengkulu City, and its impact on community economic empowerment. This program includes providing business capital assistance, skills training, and business mentoring to beneficiaries. Based on the data collected, this program has proven to be successful in increasing the economic independence of beneficiaries, reducing dependence on social assistance, and creating new business opportunities for the community. However, challenges such as limited funds, limited market access, and lack of coordination between related parties are still obstacles in its implementation. Therefore, ongoing efforts are needed to improve the effectiveness of this program through increasing resources, more intensive training, and broader cooperation between institutions. This study is expected to contribute to the development of productive zakat programs in Indonesia and provide solutions for more effective poverty alleviation

ANALISIS PEMANFAATAN FACEBOOK SEBAGAI MEDIA PROMOSI PRODUK PERUMAHAN PT. TERATAI UNGGUL PERSADA

Alya Althofia Ul Hidayah — 2024-04-30

This study analyzes the use of Facebook as a promotional media by PT. Teratai Unggul Persada in marketing housing products. The purpose of the study is to understand the strategies used by the company in increasing product visibility and appeal, and to identify the challenges faced in utilizing Facebook. This study uses a descriptive qualitative method, with data collection techniques in the form of in-depth interviews, observations, and document analysis. Data are analyzed thematically through the stages of reduction, presentation, and drawing conclusions. The results of the study indicate that PT. Teratai Unggul Persada utilizes Facebook effectively through a promotional strategy that includes the use of high- quality visual content, active interaction with the audience, and the use of paid advertising features to reach a more specific target market. The advantages of this platform lie in its wide reach, cost efficiency, ability to increase interaction with customers, and analytical tools that help data-based decision making. However, the company faces challenges in the form of intense competition, changes in algorithms that affect the visibility of organic content, and dependence on paid advertising that requires efficient budget management. These findings indicate that marketing strategy innovation, utilization of analytical data, and adaptation to platform challenges are key to optimizing digital marketing. This study provides new insights for academics and practitioners regarding property product marketing strategies through social media.

IMPLEMENTASI PROGRAM PENGEMBANGAN KOMPETENSI DIGITAL UNTUK MENINGKATKAN KINERJA KARYAWAN DI ERA TRANFORMASI DIGITAL PT BRI

Fransiskus Novrianto Pakpahan — 2024-04-30

The purpose of this study is to evaluate the value of training and competency development for PT BRI employees in the digital era, as well as the difficulties and opportunities faced by the company. The effect of training on efficiency, performance, and adaptation to new technologies is studied through qualitative research methods using descriptive analysis. The results show that training that includes soft skills and technical skills increases employee productivity and creates a better learning environment. Infrastructure limitations and resistance to change are major challenges. PT BRI has developed a digital image and HR development through training programs, making it a strategic investment that supports the company's competitiveness.

STRATEGI PEMASARAN DALAM MENINGKATKAN KUALITAS LAYANAN TERBAIK PADA PT. AGUNG AUTOMALL BENGKULU

Syah Rani Augie Safitri — 2024-04-30

The implementation of the activity was carried out at PT. Agung Automall Bengkulu which is located on Jalan Pageran Natadirja No. 65 which is a large office and is the sales center of Toyota Brand Vehicles in Bengkulu City, which is the Implementation of Marketing MIX at PT. Agung Automall Bengkulu. The main findings include the following: Marketing Strategy Focused on Local Needs, PT. Agung Automall Bengkulu understands the needs of the local market and strives to adapt its marketing strategy to the demographic and economic conditions in the Bengkulu area. Through promotional programs specific to the region, such as discounts for loyal customers, direct gifts, and flexible financing packages, PT. Agung Automall Bengkulu has succeeded in attracting diverse consumer interests. In addition, this dealer is also active in holding local automotive events that introduce Toyota products directly to the public. Service Quality as Competitive Differentiation, In the midst of increasingly fierce competition, service quality is a very important differentiating factor. PT. Agung Automall Bengkulu has managed to build a solid reputation through excellent after-sales service, which includes standardized workshop services and well-trained staff.

This research uses a qualitative approach with the aim of exploring in depth the strategies implemented by PT. Agung Automall Bengkulu and the factors that underlie their success in providing the best service to customers. The analysis was carried out using thematic analysis techniques. The data obtained from interviews and observations will be analyzed to identify the main themes related to the strategies implemented by PT. Agung Automall Bengkulu, the best services they offer, as well as the factors that affect the success and challenges faced by the company.

ANALISIS STRATEGI PENINGKATAN BRAND IMAGE DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI SYARAH BAKERY LINGKAR BARAT BENGKULU

Nova Afriany — 2024-04-30

This study aims to analyze strategies for enhancing brand image and service quality to improve customer satisfaction at Syarah Bakery Lingkar Barat Bengkulu. To achieve this objective, the research employs a qualitative descriptive method using EFAS and IFAS analyses. The data analysis technique follows the Miles and Huberman model, consisting of three main stages: data reduction, data presentation, and conclusion drawing. The findings indicate that a strong brand image and high-quality service positively impact customer satisfaction at Syarah Bakery. Friendly and efficient service, along with products that consistently meet customer expectations, help reinforce positive perceptions of the brand. Additionally, competitive pricing significantly influences customers’ purchasing decisions. Based on these findings, it is recommended that Syarah Bakery’s management continues to enhance service quality and strengthen brand image through effective promotions and improved customer experiences. This approach can lead to higher customer satisfaction, ultimately increasing customer loyalty and Syarah Bakery's competitiveness in the market.