ANALISIS STRATEGI PEMASARAN PADA PT. ASURANSI SINARMAS

Abstrak

PT Asuransi Sinar Mas, established in 1985 under the initial name Asuransi Loss Sinar Mas Dipta, has grown to become a market leader in the Indonesian insurance industry. With a network of 179 branch offices spread from Sabang to Merauke, the company ensures its presence as a market leader with stable credit grade certifications from institutions such as Fitch Ratings, Kredit Rating Indonesia (KRI), and PT Pemeringkat Efek Indonesia (PEFINDO). With a strong commitment to customer service and digital innovation, Asuransi Sinar Mas not only offers innovative products and services but also expands its positive impact through various Corporate Social Responsibility (CSR) activities and financial education programs. Asuransi Sinar Mas is not only known as a reliable company in paying claims quickly and precisely, but also as an agent of change that is active in encouraging financial literacy in the community. By organizing financial education activities in various regions in Indonesia, the company supports the Financial Services Authority (OJK) Program to increase public understanding of finance. Through initiatives such as Providing free Micro Simas and Dream Piggy Bank Insurance to participants in educational activities, Asuransi Sinar Mas shows its commitment to support the financial growth and welfare of the Indonesian people, making them reliable partners for a developed Indonesia.
Keywords : Marketing strategy, insurance, customer