STRATEGI PEMASARAN KLINIK WCB SKINCARE DAN SPA BENGKULU

Abstrak

The research with the title WCB Skincare and SPA Clinic Marketing Strategy in Bengkulu Province has the aim of knowing the marketing strategy carried out by the WCB Skincare and SPA clinics in order to maintain their existence in the face of business competition in Bengkulu City. The research uses a qualitative approach with, then the researcher uses interviews, observations and resource persons. The timing of this study starts from November 2022. The results of this study are that WCB Skincare and SPA clinics use marketing strategies by utilizing promotional mix, advertising, brand image, consumer behavior, and consumer motivation. Then the marketing price can also interest buyers and correspond to the quality possessed by the product.

Keywords : Strategy,Marketing, WCB skincare and SPA