Pengembangan Sumber Daya Manusia Dalam Meningkatkan Kepuasan Konsumen Pada Jalur Nugraha Ekakurir (JNE) Kota Bengkulu

Abstract

Human resources are the main drivers and factors in an organization, both public and private organizations, therefore it requires good management or management which we usually know by the term Human Resources management, the success of human resources in organizations has a very vital position. The success of the organization is largely determined by the quality of the people working in it. Rapid environmental change demands their ability to capture the phenomenon of change, analyze its impact on the organization and prepare measures to deal with the condition. Listening to the reality above, the role of human resource management in organizations is not only administrative, but rather leads to how the organization's ability to develop the potential of its human resources to be creative and innovative. This study aims to determine the development of human resources in increasing consumer satisfaction at JNE Nusa Indah branch, Bengkulu City. Data collection in this study uses a qualitative approach, namely looking for information or data about the quality of JNE services and consumer satisfaction in its use. The result of this research is that the quality of service has a significant influence, JNE services provided to the community have been classified as good and trusted