PENGARUH KUALITAS PRODUK, FASILITAS DAN KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN SAMPONO PERFUMERY

Authors

  • Fella Piona Adesi Universitas Muhammadiyah Bengkulu
  • Yulius Wahyu Setiadi Universitas Muhammadiyah Bengkulu

Abstract

This study aims to determine the effect of product quality, facilities and service quality. This type of research is a quantitative descriptive research, the object of this research is the consumers of Sampono Perfumery Bengkulu City. The sampling method used a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 115 people. Methods of data collection using a questionnaire. The data analysis technique is using Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Product Quality variable has a positive effect on Consumer Buying Interest, Facilities have a positive effect on Consumer Buying Interest, and Service Quality has an effect on Consumer Buying Interest, Product Quality, Facilities and Service Quality together have a positive and significant effect on Buying Interest of Sampono Perfumery Consumers in Bengkulu City.

Keywords: Product Quality, Facilities, Service Quality, Purchase Interest

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Published

2023-05-08

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