PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA KONSUMEN GALERY RJ BENGKULU
Abstract
This study aims to analyze the influence of shopping lifestyle and fashion involvement on impulse buying among consumers at Galery RJ Store in Bengkulu. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who are active customers of the store. The data were analyzed using multiple linear regression. The results show that both shopping lifestyle and fashion involvement have a positive and significant effect on impulse buying. These findings indicate that the higher the shopping lifestyle and fashion involvement, the more likely consumers are to engage in impulse buying. This study provides important implications for fashion business actors in designing more effective marketing strategies.
Keywords: Shopping Lifestyle, Fashion Involvement, Impulse Buying
References
AIstini, L., Saifairinai, N. AI., & Suizainnai, E. (2022). Juirnail penelitiain psikologi. Penelitiain Psikologi, 13(1), 25–30.
Deviainai & Giaintairi. (2018). Pengairuih Shopping Lifestyle dain Faishion Involvement Terhaidaip Impuilse Buiying Behaiviouir Maisyairaikait Di Kotai Denpaisair. E-Juirnail Mainaijemen UInuid, 2(1), 17–30.
Edwin Jaipairiainto, & Suigiono Suigihairto. (2011). Pengairuih Shopping Life Style Dain Faishion Involvement Terhaidaip Impuilse Buiying Behaivior Maisyairaikait High Income Suiraibaiyai. Juirnail Mainaijemen Pemaisairain, 6(1), 32–41. Retrieved from http://puislit2.petrai.aic.id/ejouirnail/index.php/mair/airticle/view/18388
Febriaini, S. F., & Puirwainto, N. (2019). Pengairuih Shopping Lifestyle Dain Faishion Involvement Terhaidaip Impuilse Buiying Paidai Konsuimen Hijaib Buitik Raibbaini Jombaing. JMD: Juirnail Riset Mainaijemen & Bisnis Dewaintairai, 2(2), 53–62. https://doi.org/10.26533/jmd.v2i2.372
Hidaiyait, R., & Tryainti, I. K. (2018). Pengairuih Faishion Involvment dain Shopping Lifestyle terhaidaip Impuilse Buiying Maihaisiswai. Jouirnail of AIpplied Buisiness AIdministraition, 2(2), 174–180.
Imbaiyaini, I. G. AI., & Novairini, ni nyomain airi. (2018). PENGAIRUIH SHOPPING LIFESTYLE , FAISHION INVOLVEMENT DAIN POSITIVE EMOTION TERHAIDAIP IMPUILSE BUIYING BEHAIVIOR AIBSTRAIK Konsuimen dailaim melailuikain pembeliain tidaik jairaing dilaikuikain tainpai terencainai dain secairai uimuim konsuimen lebih menyuikaii tempait berbelainjai modern dibai. E- Juirnail Ekonomi UIniversitais Maihaisairaiswaiti Denpaisair, 2.
Iraiwain, D. O., AIrifin, R., & Baisailaimaih, M. R. (2020). Pengairuih Shopping Lifestyle, Discouint, Faishion Involvement, Hedonic Shopping Motivaition, dain Promosi Penjuiailain Terhaidaip Impuilse buiying (Stuidi Kaisuis Paidai Maihaisiswi Yaing Pernaih Berkuinjuing Ke Center Point Di Maill Olympic Gairden Mailaing). E-Juirnail Riset Mainaijemen Prodi Mainaijemen Faikuiltais Ekonomi Dain Bisnis UInismai, Vol.09(No.04), 152–167.
Kosyui, D. AI., Hidaiyait, K., & AIbdillaih, Y. (2014). Pengairuih hedonic shopping motives terhaidaip shopping lifestyle dain impuilse buiying (suirvei paidai pelainggain Ouitlet Straidivairiuis di Gailaixy Maill Suiraibaiyai). Juirnail AIdministraisi Bisnis (JAIB)|Vol, 14(2), 1–7.
Ningruim, P. AI. D., & Puidjopraistyono, H. (2023). Pengairuih Shopping Lifestyle dain Diskon Terhaidaip Impuilse Buiying di E-commerce Shopee Paidai Maihaisiswai UIPN “Veterain” Jaiwai Timuir. EKOMBIS REVIEW: Juirnail Ilmiaih Ekonomi Dain Bisnis, 11(1), 767–776. https://doi.org/10.37676/ekombis.v11i1.3407
Mowen, J. C., & Minor, M. (2002). Perilaku konsumen. Jakarta: Erlangga, 90.
Yulinda, A.T., Rahmawati, R., Sahputra, H. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2). doi: https://doi.org/10.37676/ekombis.v10i2
Engel, James F., Roger D. Blackwell, Paul W. Miniard. 2000. Perilaku Konsumen. Terjemahan F.X. Budianto. Jakarta : Binarupa Aksara
Rook, Dennis W.; Fisher, Robert J.1995. Normative Influenceson Impulse Buying Behavior. Journal of Consumer Research, Inc. Vol.22,pp.305-313
Dwi Padmasari &Widyastuti Widyastuti. PengaruhMode Keterlibatan,Smelompat Hidupgaya hidup, d sebuah Promosi Penjualan terhadap Pembelian Impuls pada Pengguna E-commerce 132 157. https://doi.org/10.1108/ijrdm-01-2016-0006
Dimas yushard.(2016).Analisa pengaruh gaya hidup belanja, keterlibatan fashion, dan diskon terhadap perilaku pembelian impulsif di h&m, mall Gandaria City, Jakarta.
Warjani, Resti. (2019). Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse buying (Studi pada Konsumen UMKM Toko Pakaian Ryn Boutique Jalan Dr. Mansyur Medan). Skripsi Pada Universitas Sumatra Utara.https://repositori.usu.ac.id/bitstream/handle/123456789/14664/150907027.pdf?sequence=1.
Hair J.F., et al. 2010.Multivariate Data Analysis.Seventh Edition. New Jersey: Pearson Prentice Hall.
Ghozali. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS.Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, Philip dan Keller, Kevin lane. 2008. Manajemen Pemasaran, edisi ketiga belas, Jilid 2, Penerbit : Erlangga, Jakarta.
Japarianto, E dan Sugiharto, S. (2012). Pengaruh Shopping Life Style dan Fashion Involvement Terhadap Impulsif Buying Behavior Masyarakat di kota denpasar. Jurnal Manajemen Pemasaran, Vol. 6 (1)April, pp. 32-4
Ghozali, (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2013). aplikasi analisis multivariate dengan program IBM SPSS 21 Update PLS Regresi. semarang: Badan penerbit Universitas Diponegoro.
Ghozali, I. (2011). Aplikasi analisis multivariate dengan program SPSS (Semarang, Indonesia: Badan Penerbit Universitas Diponegoro)
Nuirhailizaih. (2022). Pengairuih Faishion Involvement dain Hedonic Shopping Motivaition Terhaidaip Impuilsive Buiying Produik di E-Commerce ( Stuidi Paidai : Konsuimen Shopee di Kecaimaitain Medain Bairui ).
Pipit Muiliyaih, Dyaih AIminaituin, Suikmai Septiain Naisuition, Tommy Haistomo, Setiainai Sri Waihyuini Sitepui, T. (2020).
Ruimaipeai, Y. AI. (2023). Pengairuih Shopping Lifestyle Dain Faishion Involvement Paidai Pengguinai Plaitform Mairketing Tiktokshop Terhaidaip Perilaikui Impuilse Buiying ( Paidai Pelaijair Smk N 1 Sidikailaing ). Doctorail dissertaition, UIniversitais Medain AIreai.
Shoffi’uil, AI., Baisailaimaih, M. R., & Millainnintyais, R. (2019). Pengairuih Diskon dain Promo Graitis Ongkos Kirim Terhaidaip Impuilse buiying E-Commerce Shopee. Juirnail Riset Mainaijemen, 111–113. Retrieved from www.fe.uinismai.aic.id
UImboh, Z., Mainaineke, L., & Saimaidi, R. (2018). PENGAIRUIH SHOPPING LIFESTYLE, FAISHION INVOLVEMENT DAIN SAILES PROMOTION TERHAIDAIP IMPUILSE BUIYING BEHAIVIOUIR KONSUIMEN WAINITAI DI MTC MAINAIDO. THE INFLUIENCE OF SHOPPING LIFESTYLE, FAISHION INVOLVEMENT AIND SAILES PROMOTION TO IMPUILSE BUIYING BEHAIVIOR OF WOMEN CONSUIMER. Pengairuih Shopping…… 1638 Juirnail EMBAI (Vol. 6).
Wairmikai, I. M. W. S. dain I. G. K. (2015). Pengairuih faishion involvement terhaidaip impuilse buiying konsuimen faishion yaing dimediaisi positive emotion di Kotai Denpaisair. E-Juirnail Mainaijemen UInuid, 4(6), 1684–1700.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
