UJI PERBANDINGAN KARAKTERISTIK PENELITIAN PADA VARIABEL KOMUNIKASI PEMASARAN, DAYA TARIK DAN KEPUTUSAN PEMBELIAN
Abstract
The marketing strategy has a very important role for business success in general and in the field of marketing in particular. Another factor that influences the decision to visit is attractiveness. The purpose of this study was to determine the effect of marketing communications on visiting decisions at the Kabawetan tea garden, Kepahiang Regency. To find out the influence of tourist attraction on the influence of Marketing Communication on the decision to visit the Kabawetan tea garden, Kepahiang Regency. To determine the effect of marketing communications and tourist attraction on the decision to visit the Kabawetan tea garden, Kepahiang Regency. This type of research is a quantitative approach. The method used in this research is descriptive method. The data analysis technique used is descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results of the study, the following conclusions can be drawn: Marketing communication (X1) has a positive and significant effect on the decision to visit (Y) in the Kabawetan tea garden, Kepahiang Regency. Tourist attraction (X2) influences the decision to visit (Y) in the Kabawetan tea garden, Kepahiang Regency. Marketing communication (X1) and tourist attraction (X2) influence the decision to visit (Y) in the Kabawetan tea garden, Kepahiang Regency
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