PENGARUH PRODUCT QUALITY DAN PRICE TERHADAP CONSUMER BUYING INTEREST (Studi Kasus Pada Konsumen Kulit Kayu Lantung Toko Fajri Craft)

Abstract

This studyto determine whete the Product Quality variable and the Price variable have an influence on Consumer Buying Interest. Thia atudy used a quantitative method with an assosiative approach. The population in this study were consumers of lantung wood products from Fajri Craft Store, with a sample size of 96 people. The result of this study showed that product quality and prece have a significant influence on Consumer Buying Interest. Based on the calculation using the coefficient of determination, it was found that the corellation coefficient value was 0.776, indicating a direct correlation between the product quality and price variables with Consumer Buying Interest.