ANALISIS STRATEGI PEMASARAN MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN FRANCHISE YANG MENYEDIAKAN OUTLET PENJUALAN PRODUK NASGOR PT. MAK ETEK GROUP MELALUI FRANCHISE DI BENGKULU

Abstract

This research has an overview of how the Analysis of Marketing Communication Strategy Through Social Media to increase Franchise which provides sales outlets for NasGor OT.MAK ETEK GROUP Products in Bengkulu where this aspect increases from all sectors, namely, economic improvement, increased quantity and stable quality of the Culinary Market alone and the number of customers. Therefore Franchise, which provides Nasgor outlets which are promoted through social media, will greatly support the marketing strategy. This research is to find out the Analysis of Marketing Strategy Through Social Media to increase Franchise which provides sales outlets for NasGor Products PT.MAK ETEK GROUP Bengkulu. The researcher draws the conclusion that the company's success is determined by several supporting factors owned by the company. PT.Mak Etek Group has carried out its marketing communication techniques with effective results. With marketing promotions (promotions) that follow the sophisticated era through Instagram features assisted through acquaintances of the owner of PT.Mak Etek Group in carrying out their promotions on Instagram media with aesthetic photo videos, quality human resources, adequate facilities and capital, these are some of the determining factors for success. in general. But there are other factors that play a role in the company's success, namely Marketing Strategy. The marketing strategy of a company also has an important role in the development and success of a company or organization in selling its products.

Keywords: Marketing Strategy, Social Media, NasGor