STRATEGI PEMASARAN DALAM MENINGKATKAN HASIL JUAL BELI MENGGUNAKAN ANALISIS SWOT PADA PRODUK SABUN CUCI PIRING PT. SINAR RAFLESIA SELATAN

Abstract

Research with the title Marketing Strategy of PT. Sinar Raflesia Selatan in increasing the results of buying and selling dish soap in Bengkulu City.  The purpose of this study is to find out the marketing strategy carried out by PT. Sinar Raflesia Selatan in increasing the sale and purchase of dish soap. The marketing strategy is carried out in increasing the sales results of dish soap products and maintaining its existence in the face of business competition in Bengkulu City. Research uses a qualitative approach, namely research obtained from the field directly by collecting facts that are in accordance with the field, the instruments used in the research are interviews, observations and speakers. The timing of this study starts from November 2022. The results of this study are PT. Sinar Raflesia Selatan still uses traditional marketing strategies for the people of Bengkulu city