AKTIVITAS MANAJEMEN PEMASARAN DI UMKM KERIPIK PISANG DAN DONAT AISHA

Authors

  • Linkan Dwi Putri Talibonso Universitas Muhammadiyah Bengkulu
  • Fella Piona Adesi Universitas Muhammadiyah Bengkulu
  • Fatihatunnisa Fatihatunnisa Universitas Muhammadiyah Bengkulu
  • Yulius Wahyu Setiadi Universitas Muhammadiyah Bengkulu

DOI:

https://doi.org/10.36085/pbc.v1i1.3220

Abstract

Marketing is an important activity carried out by companies to maintain their companies, develop and earn profits or profits. The marketing process begins before the goods are produced. The purpose of this study is to find out how marketing management activities and what strategies are used in UMKM Banana Chips and Aisha Donuts. The method used in this research is descriptive qualitative. This research information can be obtained from interview and observation techniques. The conclusion from the conclusion that marketingmanagement activities in UMKM banana chips and  aisha donuts are stillsaid to benot good because there is still a lack of human resources. And the marketing strategy used is business to business (B2B) to maintain their sales. Suggestions for UMKM for banana chips and aisha donuts are more human resources so that their marketing activities are more controlled.

 

Keywords : marketing management, marketing strategy, B2B

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Published

2022-03-07

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