ANALISIS STRATEGI PEMASARAN PADA CAFE DALGONA (SURVEI PADA UMKM CAFE IAIN BENGKULU)

Authors

  • Subandrio Subandrio Universitas Muhammadiyah Bengkulu
  • Selvi Desta Sari Universitas Muhammadiyah Bengkulu
  • Yayuk Sundari Universitas Muhammadiyah Bengkulu
  • Yongky Aldo Setiawan Universitas Muhammadiyah Bengkulu
  • Eddy Sah Putra Universitas Muhammadiyah Bengkulu

Abstract

Instant or fast-paced lifestyle changes have become a business opportunity for business people in Indonesia. Starting from the need for food, drink, clothing, stationery, and transportation, to the needs that are intended only for self-fulfillment, one of the current trends in Dalgona. Dalgona is a traditional Korean food in the form of candy made from sugar. Dalgona itself was adapted in Indonesia into a drink made from coffee and sugar. Where Cafe Dalgona provides various variants of Dalgona-based drinks, Cafe Dalgona can be used as a current trend that is unified and appropriate in meeting needs and desires. Cafe Dalgona hopes to maintain its market share with this marketing strategy. Competition between owners of the same business poses a threat to the sale of Dalgona. Therefore, by analyzing a good marketing strategy by knowing the strengths (strengths), weaknesses (weaknesses), opportunities (opportunities), and threats (threats), it is hoped that Cafe Dalgona, a micro, small, and medium-sized enterprise, can survive and run its business.

Keywords: Business, Dalgona, UMKM, Strengths, Weaknesses, Opportunities, Threats

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Published

2022-03-07

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