Julianto, Ipan, and Fitria Yuliani. “THE USE OF INSTAGRAM AS A PROMOTIONAL MEDIUM FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN BENGKULU TO INCREASE CONSUMER ENGAGEMENT”. Jurnal MADIA (Jurnal Humas Dan Media Kontemporer), vol. 7, no. 1, June 2026, pp. 86-100, doi:10.36085/madia.v7i1.10755.