Julianto, I. and Yuliani, F. 2026. THE USE OF INSTAGRAM AS A PROMOTIONAL MEDIUM FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN BENGKULU TO INCREASE CONSUMER ENGAGEMENT. Jurnal MADIA (Jurnal Humas dan Media Kontemporer). 7, 1 (Jun. 2026), 86–100. DOI:https://doi.org/10.36085/madia.v7i1.10755.