oktaviani, ririn, et al. “Vidi Aldiano’s Personal Branding As an ‘Ambassador of Friendship’: The Construction of Digital Identity through Self-Representation and Audience Interpretation on Instagram”. Jurnal Sarjana Ilmu Komunikasi (J-SIKOM), vol. 7, no. 2, Nov. 2026, pp. 536-55, doi:10.36085/j-sikom.v7i2.10517.