Regitha Avantie, Marsya, et al. “QUANTITATIVE STUDY OF @jumbofilm_id’S INSTAGRAM PROMOTIONAL CONTENT CONTRIBUTION TOWARDS VIEWING DECISIONS FORMING FOLLOWERS”. Jurnal Sarjana Ilmu Komunikasi (J-SIKOM), vol. 7, no. 1, May 2026, pp. 68-82, doi:10.36085/j-sikom.v7i1.9580.