Regitha Avantie, M. (2026) “QUANTITATIVE STUDY OF @jumbofilm_id’S INSTAGRAM PROMOTIONAL CONTENT CONTRIBUTION TOWARDS VIEWING DECISIONS FORMING FOLLOWERS”, Jurnal Sarjana Ilmu Komunikasi (J-SIKOM), 7(1), pp. 68–82. doi: 10.36085/j-sikom.v7i1.9580.