Rezaldiansyah, M. and Banowo, E. 2026. ANALYSIS OF DIGITAL MEDIA MARKETING COMMUNICATION STRATEGY IN BUILDING CONSUMER LOYALTY AT PT. ERAJAYA SWASEMBADA TBK. Jurnal Sarjana Ilmu Komunikasi (J-SIKOM). 7, 1 (May 2026), 107–123. DOI:https://doi.org/10.36085/j-sikom.v7i1.9916.