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Martalena, Erika, Indonesia
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Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 1 No. 2 (2020): Juli - Articles
PENGARUH EXPERIENTTIAL MARKETING, EMOTIONAL BRANDING DAN CITRA MEREK TERHADAP BRAND LOYALTY PADA PENGGUNA SMARTPHONE OPPO (Studi pada Mahasiswa Universitas Muhammadiyah Bengkulu)
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