2026-04-03T22:12:53Z https://jurnal.umb.ac.id/index.php/jems/oai

oai:ojs.pkp.sfu.ca:article/613 2022-09-28T20:57:12Z jems:ART

PENGARUH PEMBERDAYAAN DAN SELF EFFICACY TERHADAP KINERJA KARYAWAN BAGIAN PEMASARAN (PT MAYORA KOTA BENGKULU) Gayatri, Galuh Dea Onsardi, Onsardi The title of this research is the influence of empowerment and self efficacy to semployee performance at Sales Division (PT Mayora Kota Bengkulu). This research is based on important of performace in an organization. Perfomance can be influenced by several factors. The suspected factors are empowerment and self efficacy. This research aims to analyze the influence of empowerment and self efficacy to performance. The object of this research salesman in Sales Division at PT Mayora Kota Bengkulu with metode nonprobabilistic sampling method. The reason of choice this sample that the information needed can get by one group who have certainty information are sales employee. The method collected data by used questionnaire. Using multi linier regression data analysis technique, the result of this research can be concluded that empowerment and self efficacy have significant end positive influences to employee performance at sales division (PT Mayora Kota Bengkulu). Keywords : Empowerment, self efficacy and employee performance UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/613 10.36085/jems.v1i1.613 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 1-9 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/613/505 10.36085/jems.v1i1.613.g505 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis) https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/615 2021-12-04T17:52:10Z jems:ART

PENGARUH KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL, DAN SPIRITUAL TERHADAP KINERJA GURU SDN KECAMATAN PINO BENGKULU SELATAN Ekowati, Sri Finthariasari, Meilaty Yulinda, Ade Tiara Sonitra, Sonitra This is a survey research with a quantitative approach based on the importance of teacher performance in a school. This study aims to analyze the effect of Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence on Teacher Performance. The object of this research is the teacher in the district of South Bengkulu, Pino. The number of respondents in this study was 131 people. The data collection method uses a questionnaire. The results of this study can be concluded that the intellectual intelligence variable has a significant effect on Teacher Performance, Emotional Intelligence has a significant effect on Teacher Performance and Spiritual Intelligence has a significant effect on Teacher Performance Keyword: Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence on Teacher Performance UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/615 10.36085/jems.v1i1.615 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 10-19 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/615/506 10.36085/jems.v1i1.615.g506 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/616 2021-12-04T17:52:10Z jems:ART

PENGARUH PROMOSI, STORE ATMOSPHERE, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN Finthariasari, Meilaty Ekowati, Sri Febriansyah, Erwin This research aims to determine the effect of store atmosphere, promotions, and product variations on purchasing decisions (case study of Kampung Kecil Restaurant of Bengkulu City). The problem in this study was whether the store atmosphere, promotions, and product variations affect the purchasing decisions. There were 80 respondents as the samples taken by accident (accidental sampling). The data was collected by using the questionnaire. The analysis techniques used were multiple linear regression, coefficient of determination, and hypothesis testing. Based on the results of this research, it can be seen that the store atmosphere had a significant effect on the purchasing decision of the consumers in the Kampung Kecil restaurant because a significant value of 0.046 was lower than 0.05. The promotion had a significant effect on the purchasing decision of the consumers because a significant value of 0.015 was lower than 0.05. The Product variations also had a significant effect on the consumer of purchasing decision because a significant value of 0.00 was lower than 0.05. The coefficient of determination of R square was 0.721. It meant that the purchasing decision can be explained 72.1% by the independent variables namely the store atmosphere, promotion, and product variations. While the rest (100-72.1% = 27.9%) is affected by other factors that are not examined in this research. Keywords: Store Atmosphere, Promotions, Product Variations, and Purchasing Decisions UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/616 10.36085/jems.v1i1.616 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 20-24 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/616/507 10.36085/jems.v1i1.616.g507 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/617 2021-12-04T17:52:10Z jems:ART

PENGARUH PEMBELAJARAN ORGANISASI, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN Sismanto, Adi Yulinda, Ade Tiara The study was conducted with the formulation of the problem in the study are: How the influence of organizational learning, market orientation and product innovation on marketing performance at BRI Bank Bengkulu Branch Based on the results of research and analysis of the effect of variables on Marketing Performance (Y) at Bank Rakyat Indonesia Bengkulu Branch can be drawn conclusions as follows: From the multiple linear regression equation can be known: Y = 0.271 + 0.332 X1 + 0.458 X2 + 0.176 X3. And that Organizational Learning (X1), Market Orientation (X2), and Product Innovation (X3) have a positive effect on Marketing Performance (Y) at the Bank Rakyat Indonesia Bengkulu Branch. Between Organizational Learning (X1), Market Orientation (X2), and Product Innovation (X3) in improving Marketing Performance have a close and positive relationship. This is evidenced from the correlation analysis R = 0.829 (82.9%) and almost close to 1. And the coefficient of determination of R2 = 0.687 or about 68.7% while 31.3% is the contribution of other variables not examined. Of all the most dominant variables is the variable that most influences on Marketing Performance (Y), at the Bank Rakyat Indonesia Bengkulu Branch, the Organizational Learning variable (X1) partially influences by 0.007 out of 30 respondents turned out to have a very significant effect because the Leaders and Unit leaders want a change in the work system and in accordance with the wishes of respondents in choosing the leadership and unit leaders they want so as to improve Marketing Performance (Y), at the Bank Rakyat Indonesia Bengkulu Branch. Keywords: Organizational Learning, Market Orientation, Product Innovation, Marketing Performance UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/617 10.36085/jems.v1i1.617 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 25-31 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/617/508 10.36085/jems.v1i1.617.g508 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/618 2021-12-04T17:52:10Z jems:ART

PENGARUH PENGALAMAN KERJA, PROMOSI JABATAN DAN MUTASI TERHADAP PRESTASI KERJA KARYAWAN Wati, Dahlia Kusuma, Merta Arianto, Tezar Every company not only expects capable, capable and skilled employees but most importantly they want to work hard and want to achieve maximum work results. In an effort to improve work performance, work experience, promotions and mutations are needed. the purpose of this study was to determine the effect of work experience, promotion and mutation on the work performance of PT. Agro Muko-Mukomuko Estate. This research is a causal associative research using a quantitative approach. This study analyzes the effect of work experience, promotion and mutation on the work performance of employees of PT. Agro Muko-Mukomuko Estate. the population in this study were 70 employees of PT. Agro Muko-Mukomuko Estate. The sampling technique in this research is 70 saturated sampling techniques. In this study the data collection method used was Observation, Questionnaire Method (Questionnaire). Data analysis methods used are descriptive analysis and multiple linear regression analysis. Based on the results of data analysis, the results show that: 1) Partially, Work Experience, Job Promotion and Mutation variables influence the Job Performance of PT. Agro Muko-Mukomuko Estate. as evidenced by the magnitude of t-counts (2,286> 1.9965) and tsig< = 0.025 <0.050), (2,593> 1.9965) and (2,390> 1.9965) and tsig< = 0.020 <0.050),, Simultaneously the variables Work Experience, Job Promotion and Mutations affect the Job Performance of PT. agro Muko-Mukomuko Estate,as evidenced by the magnitude of 20,776 with a value of 1.8626, namely (20,776> 1.8626) and tsig< = 0,000 <0.050), This shows that the variable Work Experience (), Job Promotion (X2) and Mutation (X3) significantly influence Employee Performance (Y) in PT Agro Muko-Muko Estate Employees. Keywords : Work Experience, Position Promotion, Mutation, and Job Performance. UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/618 10.36085/jems.v1i1.618 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 32-45 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/618/509 10.36085/jems.v1i1.618.g509 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/619 2021-12-04T17:52:10Z jems:ART

PENGARUH KUALITAS PELAYANAN DAN SEMANGAT KERJA PEGAWAI TERHADAP KEPUASAN MASYARAKAT DI KABUPATEN KAUR Disti, Nopra Ratnawili, Ratnawili This study aim to determine the effect of service quality and employee morale on community satisfaction in Kaur Distric (case study on the of the Padang Guci Downstream District Office). This study usesa sample of 99 responden who us accidental sampling technigue. Data collection technique using quistionsnaires. Data analysis technique used are multiple liniar regression. This research usese validity test,realitytest,classic assumption test,reality test,classicassumption test followed by hipotesis testing. Based on result of multiple regressionanalysis’ service quality X1 and employee morale X2 have a signifikan effect on community satisfaction Ythis is evidecent by the regression equation Y = 5,124 + 0,981 X 1 + 1,860 X2 an the coefficien of determination R2 = 0,797 which means service quality X1 and employee morale X2 contribute to influence as much of 79,2 % on community satisfaction Y and 20,8 % are influenced by other factor not explained in the research. From the reserch partial hyphotesis testing (t test) it canbe seen that the variable service quality X1. employee morale X2 has a value of t count 5,910 and 0,000 < 0,05 this it can be concluded that the service quality X1 and employee morale X2 have a significant effection public satisfaction Y. From the result simultaneosly ( test t) can be know F count of 0,000 < 0,05 . This Ha accepteed Ho rejected. This meantthat together the quality of service and employee morale influence community satisfaction in the service of the Padang Guci sub-Distict Downsteam of Kaur District Keyword : Service Quality, Employee Morale,Community Satisfaction UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/619 10.36085/jems.v1i1.619 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 46-52 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/619/510 10.36085/jems.v1i1.619.g510 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/620 2021-12-04T17:52:10Z jems:ART

EVALUASI SISTEM AKUNTANSI KEUANGAN DALAM PENGELOLAAN DANA DESA PADA DESA TALANG PERAPAT KECAMATAN SELUMA BARAT KABUPATEN SELUMA Sumarlan, Ahmad Saputri, Lulu The accounting system in the management of village funds always emphasizes on the implementation of the principles of accountability, transparency, participatory and responsive, so that later it will be realized the implementation of good governance at the village government level. humans who do not have professional accountants. The problem raised in this study is whether the financial accounting system in the management of village funds in Talang Perapat Village, West Seluma District, Seluma Regency Has Been Done According to the Village Fund Management System Standards and the purpose of this study is to find out whether the financial accounting system in managing village funds in Talang Perapat Village Seluma Barat Subdistrict Seluma Regency is in accordance with the financial accounting system standards for managing village funds. The results of this study note that overall, the performance of village financial management in Talang Perapat Village, West Seluma District, Seluma District has been carried out in accordance with the standards of village fund management set by the government. Keywords: Financial Accounting System in Village Fund Management UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/620 10.36085/jems.v1i1.620 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 53-68 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/620/511 10.36085/jems.v1i1.620.g511 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/622 2021-12-04T17:52:10Z jems:ART

ANALISIS PENGARUH FAKTOR MODAL, KEMAMPUAN DAN LOKASI USAHA TERHADAP KEBERHASILAN UKM PADA PUSAT OLEH-OLEH KHAS BENGKULU Arini, Eti Sahputra, Heldi Nyoman, M. Galy The purpose of this research is to determine the effect of capital, ability and business location on the success of SMEs at the center of souvenirs typical of Bengkulu. This research is a quantitative descriptive research. The samples in this study were 28 typical Bengkulu business owners who were located in Soekarno-Hatta street Anggut Atas Village, Ratu Samban District, Bengkulu City. The results of multiple linear regression tests show that capital has a significant effect on the success of SMEs (tcount= 3.375 and Sig = 0.001), ability has a significant effect on the success of SMEs (tcount = 1.567 and Sig = 0.009), and business location has an effect on the success of SMEs (tcount = 3.861 and Sig = 0.002). Key word: Capital, Skill, Business Location, SMEs UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/622 10.36085/jems.v1i1.622 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 69-74 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/622/512 10.36085/jems.v1i1.622.g512 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/623 2021-12-04T17:52:10Z jems:ART

PENGARUH PELAKSANAAN PENGAWASAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. POS INDONESIA (Persero) BENGKULU Bahrun, Khairul Islamudin, Islamudin Sunandar, Eko This study aims to analyze the effect of the implementation of supervision of employee work performance at the Head Office of PT. Pos Indonesia (Persero) Bengkulu. Total samples are 60 peoples. Data collection techniques used in this study were obtained from questionnaires, literature studies, and observations. By using a simple linear regression analysis method, and hypothesis testing (t-test). The results of simple linear regression test obtained the regression equation Y = 6,847 + 0.924X this figure shows the influence of the Supervision variable (X) on the Job Performance variable (Y). After that proceed with using the hypothesis test (t-test) with the results of the t-test that is with tSig for Oversight variable (X) that is equal to 0,000 and a significance of 5% obtained sig = 0.05. So the hypothesis is tested with the criteria that tSig <0.05 (0.000 <0.05) means that H1 is accepted and H0 is rejected. It can be concluded that the Supervision variable (X) has a significant effect on Job Performance (Y) at the Head Office of PT. Pos Indonesia (Persero) Bengkulu. Keyword: pengawasan, prestasi kerja pegawai. UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/623 10.36085/jems.v1i1.623 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 75-79 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/623/513 10.36085/jems.v1i1.623.g513 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/624 2021-12-04T17:52:10Z jems:ART

PENGARUH SWITCHING BARRIER TERHADAP REPURCHASE INTENTION SMARTPHONE SAMSUNG BERBASIS ANDROID Ilhami, Mardhiyah Dwi Setiadi, Yulius Wahyu This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention UM. Bengkulu 2020-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/624 10.36085/jems.v1i1.624 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 1 (2020): Januari; 80-90 2721-5415 10.36085/jems.v1i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/624/514 10.36085/jems.v1i1.624.g514 Copyright (c) 2020 JIMB (Jurnal Ilmu Manajemen dan Bisnis)

oai:ojs.pkp.sfu.ca:article/911 2022-03-30T23:11:42Z jems:ART

PENGARUH KOMPENSASI, PELATIHAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MARKETING Andriani, Citra Onsardi, Onsardi This study entitled the effect of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. The formulation of the problem in this study was whether the effect of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. The purpose of this study was to determine whether the influence of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. This research was conducted on marketing employees of PT. Agung Toyota Bengkulu. While the time of this study was conducted for 11 days, namely on 18 January to 28 January 2020. The population of this study were employees at PT. Agung Toyota Bengkulu, while the sample of this research is marketing employees of PT. Agung Toyota Bengkulu, amounting to 97 people. This means that the sample material uses quantitative methods. With research test data analysis techniques, the results of the study can be concluded that the respondents' perceptions about Compensation (X1), Job Training (X2) and Job Satisfaction (X3) affect the Performance of Marketing Employees (Y) with the results of multiple linear regression obtained the following equation: Y = 1.734 + 0.378 (X1) + 0.570 (X2) + 0.328 (X3) and the coefficient of determination of R2 = 0.802 or approximately (802%) through hypothesis testing simultaneously (simultaneously) and individually (partial) in this study by using the f test and t test, Compensation (X1), Job Training (X2) and Job Satisfaction (X3), = 0.000, it means that values <0.05 show together and have significant influence. Keywords: Compensation, Job Training and Job Satisfaction Employee Performance UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/911 10.36085/jems.v1i2.911 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 91-98 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/911/734 10.36085/jems.v1i2.911.g734 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/912 2022-03-30T23:11:42Z jems:ART

PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN Saputra, Edwin Faisal Finthariasari, Meilaty Bustami, Taufik This study aims to determine the effect of Work Environment and Organizational Culture on Employee Productivity at PT. Agro Muko RMO Mukomuko. This research is a quantitative study with a population of 46 employees in the palm oil production division. The sampling technique of this study was to use saturated sampling in which a total population was sampled as many as 46 employees. Data collection method using a questionnaire. The data analysis technique used is the assumption test, multiple linear regression, coefficient of determination, and hypothesis testing. Based on the results of the research hypothesis test shows that the Work Environment and Organizational Culture simultaneously have a significant effect on work productivity at PT. Agro Muko RMO Mukomuko where the calculated F value (9.833)> F table (3.21). While partially Work Environment variables significantly influence Work Productivity where the value of t arithmetic (2,664)> t table (2,014) and Organizational Culture variables significantly influence Work Productivity with t arithmetic (2,454)> t table (2,014). The results of the coefficient of determination of R Square is equal to 0.314. This means that Work Productivity can be influenced by 31.4% by the independent variable Work Environment and Organizational Culture. While the rest (100% - 31.4% = 68.6%) is influenced by other variables not examined in this study. Keywords: Work Environment, Organizational Culture and Work Productivity. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/912 10.36085/jems.v1i2.912 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 99-105 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/912/735 10.36085/jems.v1i2.912.g735 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/913 2022-03-30T23:11:42Z jems:ART

PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO Silalahi, Elprida This study is entitled The Effect of Product Innovation and Brand Image on the Oppo Smartphone Purchasing Decision on Consumer Stores in Jaya Mobile, Skip City Bengkulu Branch. The formulation of the problem in this research is whether Product Innovation and Brand Image have a significant effect on the Oppo Smartphone Purchase Decision on the Consumer of Jaya Toko's Skip Surabaya Bengkulu Branch. The purpose of this study was to determine the effect of Product Innovation and Brand Image significantly influence the Oppo Smartphone Purchase Decision on Consumer Stores Jaya Skip Surabaya City Branch. This research was conducted on Oppo Smartphone Consumers at Toko Jaya Ponsel Simpang Skip Branch in Bengkulu City. While the time of the study for 14 days namely on January 26 to February 8, 2020. The population of this study is the Oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch, while the sample of this study is the oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch totaling 100 respondents and use quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions about Product Innovation (X1) and Brand Image (X2) affect the Purchasing Decision (Y) with the results of multiple linear regression obtained the following equation: Y = 4.891 + 0.633 (X_1 ) + 0.507 (X_2). And the coefficient of determination of R2 = 0.837 or 83.7% through hypothesis testing together (simultaneous) and individually (partial) in this study using the f test and t test, Product Innovation (X1) and Brand Image (X2) = 0.000, it means that the value of fsig <0.05 together and a significant influence. Keywords: Product Innovation, Brand Image and Decision UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/913 10.36085/jems.v1i2.913 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 106-113 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/913/736 10.36085/jems.v1i2.913.g736 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/914 2022-03-30T23:11:42Z jems:ART

PENGARUH GAYA KEPEMIMPINAN, SEMANGAT KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. SYANDI PUTRA MAKMUR CABANG KOTA BENGKULU Sepriansya, Ige Ratnawili, Ratnawili Finthariasari, Meilaty This study aims to determine: (1) the influence of leadership style on the performance of employees of PT. Syandi Putra Makmur Cabang Bengkulu City. Jl. Wr. Suparman Talang Kering, Pematang Village, Governor of Muara Bangkahulu Subdistrict, Bengkulu City (2) The influence of work motivation on the performance of the employees of PT. Syandi Putra Makmur Vabang Bengkulu City. Jl. Wr. Suparman Talang Dry, Pemarang Village, Governor of Muara Bangkahulu Sub-District, Bengkulu City (3) The effect of compensation on the performance of the employees of PT. Syandi Putra Makmur Cabang Bengkulu City. Jl. Wr. Suparman Talang Kering Pematang Village, Governor of Muara Subdistrict, Bangkah, the Capital of Bengkulu. This research method is quantitative with a population of 68 people which will use the sampling technique formula meaning the whole respondent. Data collection techniques using observation and questionnaires, the research variables are leadership style (X1) morale (X2) compensation (X3) and employee performance (y). the results of multiple linear equations y = 8,689 + 0.289 (X1) + 0.384 (X2) + 0.230 (X3). Hypothesis testing results leadership style variables (X1) morale (X2) and compensation (X3) f test results obtained fig 27,988 and the significance value (sig) 0,000 results can be interpreted as a significance value of 0,000<0.050 then it can be interpreted that H3 is accepted means simultaneously the leadership style, morale and compensation variables significantly influence employee performance at PT. Syandi Putra Makmur Bengkulu City Branch Jl. Wr. Suparman Talang Kering, Pematang Urban Village, the Governor of Muara District, Bangkahulu, Bengkulu City. The results of the t count of the leadership style variable (X1) were 2,244 and the significant value (sig) of 0.028 meant 0.028<0.050, the morale variable (X2) was 2.666 and the significant value (sig) of 0.010 meant 0.010<0.050. and compensation variable (X3) is 2,721 and significant value (sig) 0.008 means 0.008 <0.050 then Ha hypothesis is accepted in other words leadership style (X1) morale (X2) and compensation (X3) significantly influence employee performance at PT. Syandi Putra Makmur Bengkulu City Branch Jl. Wr. Suparman Talang Kering Pematang Village, Governor of Muara District, Bangkahulu, Bengkulu City. Keywords : Leadership Style, Work Spirit, Compensation and Employee Performance UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/914 10.36085/jems.v1i2.914 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 114-122 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/914/737 10.36085/jems.v1i2.914.g737 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/916 2022-03-30T23:11:42Z jems:ART

ANALISIS REPURCHASE INTENTION PADA SMARTPHONE SAMSUNG BERBASIS ANDROID Ilhami, Mardhiyah Dwi Setiadi, Yulius Wahyu This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/916 10.36085/jems.v1i2.916 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 123-134 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/916/738 10.36085/jems.v1i2.916.g738 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/917 2022-03-30T23:11:42Z jems:ART

PENGARUH EXPERIENTTIAL MARKETING, EMOTIONAL BRANDING DAN CITRA MEREK TERHADAP BRAND LOYALTY PADA PENGGUNA SMARTPHONE OPPO (Studi pada Mahasiswa Universitas Muhammadiyah Bengkulu) Martalena, Erika The purpose of this study was to determine the effect of Experiential Marketing, Emotional Branding and Brand Image on Brand Loyalty on Oppo Smartphone Users. This study uses a quantitative approach. Quantitative research methods are one type of research whose specifications are systematic, planned and clearly structured from the beginning to the design of the research. The population in this study is the University of Muhammadiyah Bengkulu Students and sampling using the Accidental Sampling method. Based on the results of multiple linear regression obtained by the regression equation Y = 1,341 + 0,190 (X_1) + 0.228 (X2) + 0.129 (X3) The results of the research and hypothesis show that Experiential Marketing t test results show the value of t_hit> t_ (α / 2) (6,139) > 1.9719) and (sig α = 0,000 <0.050), Emotional Branding t test results show the value of t_hit> t_ (α / 2) (7,934> 1.9719) and (sig α = 0,000 <0.050), Brand Image results of the t test show the value i.e. t_hit> t_ (α / 2) (3,179> 1.9719) and (sig α = 0.002 <0.050). Significant effect on Brand Loyalty Partially the three variables Experiential Marketing, Emotional Branding, and Brand Image have a significant influence on Brand Loyalty. Keywords: Experiential Marketing, Emotional Branding, Brand Image Brand Loyalty. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/917 10.36085/jems.v1i2.917 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 135-142 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/917/739 10.36085/jems.v1i2.917.g739 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/918 2022-03-30T23:11:42Z jems:ART

PENGARUH KERAGAMAN PRODUK, CITA RASA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Melda, Melda Arini, Eti Yulinda, Ade Tiara The economic industry is currently the largest industry throughtout the world and contribute large development on world economy. Specifically, in Bengkulu Province, the strategies that should be applied to attract and increase the economy such as a variety of product diversity, taste and brand image. This study aims to analyze the effect of product diversity, taste and brand Image at the Lia Jaya Crackers factory at Talang Pauh Village, Pondok Kelapa Bengkulu, Central Bengkulu. The samples were 125 respondents by using accident sampling technique. The data that has been collected by using Multiple Linear Regression analysis techniques, determination coefficient analysis (R2), and partial test (t test), simultaneous test (f-test). The results of the study can be seen from the diversity of products were positive and significant effect on purchasing decisions. Product Diversity (X1), Taste (X2), Brand Image (X3) jointly influence the Purchasing Decision (Y) at Lia Jaya Crackers, Talang Pauh Village, Pondok Kelapa District, Central Bengkulu. This is evidenced by the F-test showed the value of F_count > F-table 1.190 (102.504> 1.190) and (sig-α = 0.000 <0.05). This means H0 is rejected and Ha is accepted. The correlation coefficient test obtained value R-value = 0.847 and determination coefficient R ^ 2 =0.718, value has the meaning that Product Diversity (X_1), Taste (X2), Brand Image (X3) contribute significantly to effect of 0.718 or 71.8% on the purchasing decision (Y) at the Lia Jaya Crackers Purchase Decision, while the remaining 28.2% is not influenced by other variables not discussed in this study. Keywords: Product Diversity, Tastes, Brand Image, Purchasing Decisions UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/918 10.36085/jems.v1i2.918 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 143-149 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/918/740 10.36085/jems.v1i2.918.g740 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/919 2022-03-30T23:11:42Z jems:ART

PENGARUH MOTIVASI DAN KEMAMPUAN TERHADAP KINERJA KARYAWAN (Studi Empiris di Rumah Sakit Umum Daerah Kabupaten Kepahiang) Susanti, Pesi Bahrun, Khairul Kusuma, Merta This study entitled the effect of motivation and ability on employee performance (Empirical Study in Kepahiang Regency General Hospital). Human resources constitute resources that have advantages compared to other resources related to organizations within the company. Hospital organizations are complext and unique organizations. Said to be complex because of many complicated problems. In achieving company goals, surely competent human resources are needed and have good performance in order to support the company's success. This study aimed at determining the effect of motivation and ability on employee performance (Empirical Study in Kepahiang Regency General Hospital). The study employed a quantitative descriptive method with a total sample of 125 samples. Then, the study applied multiple linear regression analysis technique to analyze data with hypothesis test. With the results of this study, motivation affected the performance of Kepahiang Regency General Hospital Employees. This case is proven by t-test showing a value of t count of 5,569 then t count > t table (5,569> 1.9796) and (sig <α = 0,000 <0.050), it states that there is a significant influence, ability (X_2), namely t_count>t_table (11.693> 1.9796) and (sig <α = 0.000 <0.050), it states that there is a significant influence, Employee Performance (Y) F_count of 211.926 with F_table value of 1.7992 namely (211.926> 1.7992) and (sig á = 0.000 <0.050). Further, it can be concluded that H_3 is accepted meaning that simultaneously variables motivation and ability have a significant effect on employee performance at the Kepahiang Regency General Hospital. Keywords: Motivation, Ability, Employee Performance UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/919 10.36085/jems.v1i2.919 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 150-159 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/919/741 10.36085/jems.v1i2.919.g741 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/920 2022-03-30T23:11:42Z jems:ART

ANALISIS REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT. SANDABI INDAH LESTARI BENGKULU UTARA Dymastara, Eko Septian Onsardi, Onsardi This research is a survey research with quantitative approach. The sample of this study were employees of PT. Sandabi Indah Lestari North Bengkulu, which numbered 96 employees by taking a minimum number of samples. Data collection using a questionnaire while data analysis was performed using multiple regression analysis. Data collection using a questionnaire while data analysis was performed using multiple regression analysis. The results found that: Reward significantly influenced the performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with the t test results show the value of tsig for the variable Reward value (X1) Namely, thit > tα/2 (4.123 > 1.98580) and (sig α = 0.000 < 0.050) means that Hα is accepted and H0 is rejected. Punishment significantly influenced the performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with t test results showed the value of tsig for the Punishment Value Variable (X2) t(hit) > t(α / 2) (2.929 >1.98580) and (sig α = 0.004 < 0.050 means that Hα was accepted and H0 was rejected. (3) Reward and Punishment Variables have a significant effect on the performance of employees at PT Sandabi Indah Lestari North Bengkulu with the results of the F test hypothesis above obtained by Fcount of 99.917 with Ftable value of 3.09 that is (99.917 > 3.09) and (sig α = 0.000 < 0.050 ), then it can be concluded that H3 is accepted. Keywords : Reward, Punishment, employee performance UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/920 10.36085/jems.v1i2.920 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 160-167 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/920/742 10.36085/jems.v1i2.920.g742 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/921 2022-03-30T23:11:42Z jems:ART

PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK ELEKTRONIK MEREK POLYTRON Ubat Ati, Pitri Sahayu Islamudin, Islamudin Finthariasari, Meilaty This study aims to determine: (1) Effect of Promotion on Consumer Purchase Interests of Polytron Electronic Products on the Population of the East Lingkar Village of Bengkulu City, (2) Effect of Prices on Purchase Interest of Polytron Brand Consumer Electronics Products on Population of the East Circle Village of Bengkulu City, (3 ) The Influence of Product Quality on Consumer Purchase Interest of Polytron brand Electronic Products in Population of the East Lingkar Village of Bengkulu City, (4) The Effect of Promotion, Price and Product Quality Partially and Simultaneously Against the Consumer Purchase Interest of Polytron Brand Electronic Products in Population of the East Lingkar Village of Bengkulu City. This research is a type of research with quantitative descriptive method, wherein the research compares the results of data collection and prove it with numbers in a number of populations and samples that are considered worthy of research. This research is categorized as survey research, where the research instrument is in the form of a questionnaire. The sample in this study was 157 respondents in the population of the East Ring District of Bengkulu City. The instrument validity test uses the Corrected Item Total Correlation Statement, the reliability test uses Cronbach's Alpha, while the data analysis is done using multiple linear regression analysis. The results found that (1) Promotion has an influence on consumer buying interest. This can be seen in the t test which states that it has the value of t_hit> t_ (α / 2) (7,288> 1.9729) and (sig α = 0,000 <0.050 then H0 in this study is rejected and Ha is accepted. (2) Price has an influence on Purchase Interest Consumers This is seen in the t test which states it has a value of t_hit> t_ (α / 2) (2,733> 1.9729) and (sigα = 0,000 <0.05), in this case H0 is rejected and Ha is accepted. (3) Product Quality has an influence on Consumer Purchase Interest.This is seen in the t test which states it has a value t_hit> t_ (α / 2) (8,755> 1.9729) and (sig α = 0.031 <0.050 then in this case H0 is rejected and Ha is accepted. (4 ) Promotion (X1), Price (X2) and Product Quality (X3) have the influence together to have a significant effect on Consumer Purchase Interest (Y). This can be seen in the F test which states (420,511> 3.8930) and (sig α = 0,000 <0.05) This means that H0 is rejected and Ha is accepted. Keywords: Promotion, Price, Product Quality, Consumer Purchase Interest. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/921 10.36085/jems.v1i2.921 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 168-176 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/921/743 10.36085/jems.v1i2.921.g743 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/922 2022-03-30T23:11:42Z jems:ART

PENGARUH PENGEMBANGAN KARIR DAN PROMOSI JABATAN TERHADAP SEMANGAT KERJA KARYAWAN PERUSAHAAN DAERAH AIR MINUM KOTA BENGKULU Tupadela, Juris Onsardi, Onsardi This study aims to know the effect of Career Development and Job Promotion on the Employee Work spirit of PDAM Kota Bengkulu. This research is a quantitative study with a sample 130 respondents, and uses saturated or census sampling techniques. Data collection techniques used observation and questionnaires. Data analysis techniques used the classic assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results showed that the results of multiple linear regression tests using SPSS are Y = -0.720 + 0.438 X1 + 0.342X2. From the results of the hypothesis test found, the Career Development (X1) has a positive effect on the work spirit of PDAM Bengkulu City employees, with the T-test results showing a significance value of 0,000 <0.05. Job Promotion (X2) has a positive effect on employee work spirit in PDAM Kota Bengkulu, with T test results showing a significance value of 0.005 <0.05. The T test and the F test show that career development and promotion have a significant effect on work spirit with a significance level <0.05. This means that Ho is rejected and Ha is accepted. In other words, career development and promotion have a significant effect both partially and jointly on employee work spirit. This is proven by the f test which shows the significance value of 0,000 <0.05. Keywords: Career Development, Job Promotion and Employee Work spirit UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/922 10.36085/jems.v1i2.922 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 177-182 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/922/744 10.36085/jems.v1i2.922.g744 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/923 2022-03-30T23:11:42Z jems:ART

PENGARUH SIKAP DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA KARYAWAN PT. PRIORITAS KOTA BENGKULU Sari, Putri Mayang Ekowati, Sri Finthariasari, Meilaty This study aimed to determine The Effect of Attitude and Dicipline toward Employees’ Achievement of PT. Prioritas of Bengkulu City. The number of samples were used as many as 90 Respondents by using purposive sampling techniques. The data were analyzed by using Multiple Linear Regression Analysis Techniques, Determination Coefficient Analysis (R2), and Partial Test (t Test), Simultaneous Test (Test f).The results of this study indicate that partially significant attitudes influence work performance with a value of α = 0.00 and work discipline significantly influence work performance with a value of α = 0.11. While f Attitude Test (X1) and Discipline (X2) have a significant influence toward employees’ performance (Y) at PT. Prioritas Bengkulu City overall significant level of α = 0.000. It has a regression equation Y = 5.380 0.490 (X1) 0.317 (X2),with the coefficient of determination of the Adjusted R Square value is 0.423. The coefficient of determination has the meaning that together attitudes and discipline contribute in influencing work performance of employees of PT. Prioritas Bengkulu City. While the most dominant factor with the greatest regression coefficient value is a variable with a value = 0.490. Keywords: Attitude, Discipline and Work Performance of Employees. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/923 10.36085/jems.v1i2.923 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 183-188 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/923/745 10.36085/jems.v1i2.923.g745 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/924 2022-03-30T23:11:42Z jems:ART

PENGARUH KEPEMIMPINAN, REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT.K3/SIL Ketahun Begkulu Utara) Apriyanti, Renita Bahrun, Khairul Finthariasari, Meilaty The purpose of this study is to find out how the influence of leadership, reward and punishment on employee performance at PT. K3 / SIL Ketahun Bengkulu Utara . This type of research used in this study is a quantitative approach method. The sample in this study amounted to 110 respondents with a sampling technique using total sampling, while the sample was taken with a total sampling technique. Data analysis techniques using descriptive and inferential analysis in this study. Based on the results of the study can be seen leadership has no significant effect on employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0.648 is not significant to the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is greater than 0.05, based on the results of the study can be seen Reward significantly influence employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0.003 is significant on the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is smaller than 0.05 and based on the results of the study can be seen Punishment significantly influence employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0,000 is significant to the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is smaller than 0.05. The results in this study indicate that all dimensions of leadership, reward and punishment affect the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara. Keywords: Leadership, Reward, Punishment and Employee Performance UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/924 10.36085/jems.v1i2.924 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 189-194 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/924/746 10.36085/jems.v1i2.924.g746 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/925 2022-03-30T23:11:42Z jems:ART

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO PRIMA VARIASI KOTA BENGKULU Putri, Widya Panca Sismanto, Adi This study aims to determine how much the influence of Service Quality and Product Quality on Consumer Satisfaction in the Variety Prima Store Bengkulu City. This research uses quantitative research methods. The population in this study were 180 Prima Variasi Store consumers and sampling using the Total Sampling method. Based on the results of multiple linear regression obtained by the regression equation Y = 7,352 + 0.195 (X1) + 0.240 (X2). The results of the study and the hypothesis show that Service Quality (sig α = 0,000 <0.050), Product Quality (sig α = 0.018 <0.050). Simultaneously significant effect on Consumer Satisfaction. Partially, both Service Quality and Product Quality variables have a significant influence on Consumer Satisfaction. Keywords: Service Quality, Product Quality, Consumer Satisfaction. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/925 10.36085/jems.v1i2.925 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 195-201 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/925/747 10.36085/jems.v1i2.925.g747 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/926 2022-03-30T23:11:42Z jems:ART

PENGARUH PROMOSI, ATRIBUT TOKO (STORE ATTRIBUTES), DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA NICK COFFE DI KOTA BENGKULU Khomilah, Munifah This study aims to determine the effects of Promotions, Store Attributes, and Product Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City. This research is a quantitative study with a sample of 96 respondents, using accidental sampling techniques. collection techniques using observation and questionnaires. Data analysis techniques using the classic assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression tests using SPSS namely Y = 2.063 + 0.192X1 + 0.036X2 + 0.713X3. From the results of hypothesis testing that Promotion (X1) has a positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T test results showing a significance value of 0.000 <0.05, Store Attribute (X2) has a positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T test results showing a significance value of 0.037 <0.05, Product Innovation (X3) has a positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T test results showing a significance value of 0,000 < 0.05, Hypothesis testing of the T test and F test shows that Promotion, Store Attributes, and Product Innovation have a significant effect on Repurchase Decisions with a significance level <0.05. This means that Ho was refused Ha was accepted. In other words Promotions, Store Attributes, and Product Innovations have a significant effect both partially and simultaneously on Repurchase Decisions on Nick Coffe Customers. This is evidenced by the F test showing a significance value of 0.000 <0.05. Keywords: Promotion, Product Innovation and Purchase Decisions UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/926 10.36085/jems.v1i2.926 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 202-115 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/926/748 10.36085/jems.v1i2.926.g748 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/927 2022-03-30T23:11:42Z jems:ART

PENGARUH ETOS KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA INDUSTRI KERUPUK AS-SYIFA KOTA BENGKULU Sari, Lidya Puspita Islamuddin, Islamuddin Finthariasari, Meilaty This study aims to determine the effect of work ethic and work environment on employee work productivity in the As-Syifa cracker industry in Bengkulu City. The research was conducted on Bengkulu City As-Syifa Crackers Employees, the population used in this study were employees who worked on the Bengkulu City As-Syifa Crackers Industry, the number of samples used was 33 respondents, using census techniques. Data that has been collected is processed by using Multiple Linear Regression Analysis Techniques, Determination Coefficient Analysis (R2), and Partial Test (t Test), Simultaneous Test (Test f). From the results of this study indicate that partially Work Ethic has a significant effect on Employee Work Productivity with a value of α = 0,000, and the Work Environment has a significant effect on Employee Productivity with a value of α = 0.017, While the Work Ethic f Test (X1) and Work Environment (X2) has a significant influence on Employee Productivity (Y) in the As-Syifa Crackers Industry in Bengkulu City. An overall significant level of α = 0,000. And has a regression equation Y = 2,999 + 0.370 (X1) + 0.438 (X2). And the coefficient of determination (R2) Adjusted R Square value is 0.838. Where the coefficient of determination means that jointly the Work Ethic and Work Environment contribute to influencing Employee Work Productivity in the As-Syifa Crackers Industry in Bengkulu City. And the most dominant factor with the greatest regression coefficient value is the Work Environment variable (X2) with a value = 0.438. Keywords : Work Ethic, Work Environment, and Employee Work Productivity. UM. Bengkulu 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/927 10.36085/jems.v1i2.927 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 1 No. 2 (2020): Juli; 216-221 2721-5415 10.36085/jems.v1i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/927/749 10.36085/jems.v1i2.927.g749 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/952 2021-12-04T17:50:26Z jems:ART

STRATEGI DALAM MENINGKATKAN OMZET PENJUALAN PADA TOKO DUO SISTER HIJAB KOTA BENGKULU Murti, Annisa Ekowati, Sri Sister Duo Hijab store is a company engaged in fashion which produces and markets hijab, clothes, pants, hijab shirts, tuspins etc. This business has been running for 3 years and is growing well but has many competitors in the same field. This study is entitled "analysis of marketing strategies to increase sales in the city of Bengkulu hijab duo sister shop". This research is based on the importance of marketing strategies in an organization. This study also aims to determine the company's internal and external factors, determine the company's position and determine the right marketing strategy for the company to increase sales. UM. Bengkulu 2021-02-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/952 10.36085/jems.v2i1.952 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 123-135 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/952/pdf 10.36085/jems.v2i1.952.g1098 Copyright (c) 2020 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1143 2021-12-04T17:50:26Z jems:ART

PENGARUH KEBERBAKATAN MANAJERIAL TERHADAP EFEKTIVITAS ROTASI JABATAN ( STUDI KASUS PADA KANTOR POS DI REGIONAL IV JAKARTA) Dwianto, Agung Surya Widayatmoko, Widayatmoko Job rotation is another way renew employee motivation. However, job rotation does not always go smoothly. It is possible that the job rotation plan that has been programmed by the company, causes protests from employees who feel that they are already established in their current position. Therefore, such a policy must be based on accurate data and information on individual performance. Another thing, it is important to consider that job rotation should be based on the competence of the employee concerned. They must be prepared in advance at least in the form of orientation at the new job site. It is so important to build a manager's competence, because a bad (incompetent) manager can have a bad impact on the company, and can even bring down the company. Therefore, companies need to pay attention to improving the quality of managers, in order to obtain appropriate competencies as expected by the company. Where one of the ways to develop and improve the competence of managers, is through job rotation. This study aims to analyze the effect of managerial competencies on job rotation at PT Pos Indonesia Regional IV Jakarta. The results showed that the managerial competencies variable had a significant positive effect on job rotation (p = 0.006). The fit model with existing data is based on the Goodness-of Fit Index criteria with the results of the Chi Square evaluation of 1100.906, with a significance level of 0.056 and the value of RMSEA (0.021), GFI (0.783), AGFI (0.762), CMIN / df (1.071), TLI (0.983) and CFI (0.984). Keywords: Managerial Competencies, Job Rotation UM. Bengkulu 2021-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1143 10.36085/jems.v2i1.1143 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 1-11 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1143/pdf 10.36085/jems.v2i1.1143.g1019 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1264 2021-12-04T17:50:26Z jems:ART

PENGARUH ABSENSI FINGER PRINT DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BENGKULU KOKOH PERKASA DI KOTA BENGKULU Finthariasari, Meilaty Candra, Deki Duwy This study aims to determine the effect of Finger Print Attendance and Work Motivation on Employee Performance at PT. Bengkulu Kokoh Perkasa in Bengkulu City. This research is a quantitative study with a sample of 53 respondents. The sample used in this study is a saturated sample, where the entire population is used as a sample. The total number of questionnaires distributed was 53 questionnaires. Data collection techniques using observations and questionnaires. The collected data was then processed using the SPSS 21 data processing tool and analyzed using the classical assumption test analysis technique, multiple linear regression, the coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test, namely Y = 8,289 + 1,018X1 + 0,416X2 + e. From the results of partial hypothesis testing (T test) that Finger Print attendance has a significant positive effect on employee performance variables by 10.18%. Then for the motivation variable has a significant positive effect on employee performance by 4.16%. For the results simultaneously (F test) Finger Print attendance and motivation have a significant effect on employee performance variables, which is 81%.Keywords: Finger Print Attendance, Motivation, and Employee Performance UM. Bengkulu 2021-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1264 10.36085/jems.v2i1.1264 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 12-20 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1264/pdf 10.36085/jems.v2i1.1264.g1020 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1284 2021-12-04T17:50:26Z jems:ART

DISIPLIN DAN KESEJAHTERAAN KERJA TERHADAP KINERJA DOSEN PADA SEKOLAH TINGGI ILMU ADMINISTRASI KOTA BENGKULU Ratnawili, Ratnawili Sari, Yalmita The purpose of this study was to determine the effect of Discipline and Work welfare on Lecturer Performance in Bengkulu City Administration College. This research method uses quantitative research, the population in this study are all lecturers of Bengkulu City Administration College with a total of 38 people, the sample used is Random Sampling which means by random sampling. Data collection techniques using observation, questionnaires. The analysis technique used is multiple linear regression test, coefficient of determination, hypothesis testing (t test and f test). The results showed that discipline had a significant effect on lecturer performance at the Bengkulu City College of Administrative Sciences. This means that Ho is rejected and Ha is accepted. Work Welfare has a significant effect on the Performance of Bengkulu City Administration College of Higher Education, this is evidenced by the results of the t test showing the value of t> t table (3.021> 1.689) and (sig a = 0.005 <0.050), this means that Ho is rejected and Ha is accepted. Discipline (X1), Work Welfare (X2), together affect the Performance of Lecturers (Y) in Bengkulu City Administrative College, this is evidenced by the F test showing the value of Fcount> Ftable (10.068> 3.27) and (sig a = 0,000 <0.050). This means that Ho is rejected and Ha is accepted. Based on the correlation coefficient test, it is obtained the value of R = 0.604 and the coefficient of determination obtained the value of R2 = 0.365 value has the meaning that Discipline (X1), Work Welfare (X2), contributes a significant influence of 0.365 or 36.5% on Lecturer Performance (Y) In Bengkulu City College of Administrative Sciences. While the remaining 63.5 or 63.5% is influenced by other variables not included in this study. Keywords: Discipline, Job Welfare, and Lecturer Performance UM. Bengkulu 2021-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1284 10.36085/jems.v2i1.1284 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 21-29 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1284/pdf 10.36085/jems.v2i1.1284.g1021 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1367 2021-12-04T17:50:26Z jems:ART

PENGARUH TRUST, COMMITMENT, COMMUNICATION DAN CONFLICT HANDLING TERHADAP LOYALITAS NASABAH PADA BNI SYARIAH KOTA BENGKULU Pratama, Kiki Ekowati, Sri This study aims to determine trust, commitment, communication and conflict handling, towards customer loyalty at BNI Syariah Kota Bengkulu. The sample in this study were 95 customers who saved at BNI Syariah Kota Bengkulu. Sampling using a questionnaire is done by incidental sampling. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of regression has a positive value with the equation Y = 2.466 + 0.192X1 + 0.221 X2 + 0.212X3 + 0.287 X4. The coefficient of determination is 0.577. This means that trust (X1), commitment (X2), communication (X3) and conflict handling (X4), affect loyalty (Y) by 57.7%, while the remaining 42.3% is influenced by other variables which are not researched in this study. The simultaneous hypothesis test results show a significance value of 0.000 smaller than 0.05, meaning that together trust (X1), commitment (X2), communication (X3) and conflict handling (X4) have a positive effect on loyalty (Y) . The partial hypothesis test results show that trust has a positive effect on loyalty with a significance value of 0.017 <0.05, commitment has a positive effect on loyalty, a significance value of 0.006 <0.05, communication has a positive effect on loyalty with a significance value of 0.017 <0 , 05, conflict handling has a positive effect on loyalty with a significance value of 0.005 <0.05.Keywords: Trust, Commitment, Communication, Conflict Handling, Customer Loyalty UM. Bengkulu 2021-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf application/msword https://jurnal.umb.ac.id/index.php/jems/article/view/1367 10.36085/jems.v2i1.1367 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 30-42 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1367/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1367/2055 10.36085/jems.v2i1.1367.g1022 10.36085/jems.v2i1.1367.g2055 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1369 2021-12-04T17:50:26Z jems:ART

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BANK SUMSEL BABEL KCP TANJUNG SAKTI Munandar, Jepri Aris Onsardi, Onsardi This study aimed to determine affectin factors customers’ saving interest at Sumsel Babel Kcp Tanjung Sakti Bank. The data collection techniques of this study were observation, and questionnaire. The object of this study were customers of Sumsel Babel Kcp Tanjung Sakti Bank in 2019 with a total of 2855. The sample of this study was a non-probability sampling technique with purposive sampling with more than 100 customers. This study used the Slovin formula in sampling with an error rate of 10% and the sample in this study amounted to 97 people. This study used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results of the tests that have been carried out can be concluded that Knowledge (X_1), Products (X_2) and Promotion (X3) on the dependent variable savings interest (Y). It can be seen in the F test which states the value of F_count> Ftable, namely (163.654> 2.702 ) and (sig α = 0.000 <0.050), in other word that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect toward customers’ saving interest (Y) at Bank Sumsel Babel KCP Tanjung Sakti. Keywords: Products, Promotion, and Interest in Saving UM. Bengkulu 2021-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1369 10.36085/jems.v2i1.1369 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 43-52 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1369/pdf 10.36085/jems.v2i1.1369.g1024 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1370 2021-12-04T17:50:26Z jems:ART

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BATIK BESUREK PADA TOKO SARI RASA Susanti, Epa Sismanto, Adi This study entitled The effect of Product Price and Quality on Interest in Buying Besurek Batik by Sari Rasa Store Consumers at Soekarno Hatta Street of Anggut Bengkulu City. The formulation of the problem of this research is whether the Price and Quality of Product have a effect on the Interest in Buying Besurek Batik on Sari Rasa Bengkulu Consumer. The purpose of this study is to determine that the effect of Price and Product Quality significantly influence Interest in Buying Besurek Batik.This research was conducted on Besurek Batik Consumers at the Bengkulu City Sari shop. The research was carried out for 13 days. The population of this study was Consumer Batik Besurek At Bengkulu City Sari Rasa Shop, while the sample of this study wass the Consumer Batik Besurek At the City of Bengkulu Sari Rasa Shop, amounting to 91 respondents. The study was conducted in quantitative methods.Based on the analysis of the study, the results of the study can be concluded that respondents' perceptions on Price (X1) and Product Quality (X2) affect the Purchase Interest (Y) with the results of multiple linear regression of  Y = 2.106 + 0.392 (X_1) + 0.156 (X_2). And the coefficient of determination of R2 = 0.555 or 55.5%. Through  hypothesis testing in the same time, (simultaneous) and individually (partial)this study using the f test and t test, Price (X1) and Product Quality (X2) = 0.000. This means that the fsig value <0.050 shows a simultanous effect which was significant. Keywords: Price, Product Quality and Purchase Interest. UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1370 10.36085/jems.v2i1.1370 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 53-58 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1370/pdf 10.36085/jems.v2i1.1370.g1025 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1372 2021-12-04T17:50:26Z jems:ART

THE INFLUENCE OF INNOVATION, PROMOTION AND SERVICE QUALITY ON PRODUCT PURCHASE DECISIONS IN TRULY CAFE AND RESTO BENGKULU Triwijaya, Deny The study aimed to determine the effect of Innovation, Promotion, and Service Quality on Purchasing Decisions of Products in Truly Cafe and Resto Bengkulu and to find out which factors were the most dominant affecting purchasing decisions. This study employed a descriptive quantitative research method. The population in this study were all consumers in Bengkulu Cafe and Resto Truly and samples taken amounting to 96 people and sampling using the accidental sampling method. Data collection method was through using the questionnaire method. Based on the results of multiple linear regression obtained by the regression equation Y = 1,692 + 0.580 (X_1) + 0.968 (X2) + 0.217 (X3). The results of the study and the hypothesis indicate that innovation (sig α = 0,000 <0.050), promotion (sig α = 0,000 <0.050), service quality (sig α = 0.031 <0.050). The results showed that there was an impact between the Innovation (X1), Promotion (X2), and Service Quality (X3) variables significantly on the Purchasing Decision (Y) on the On July Cafe and Resto Bengkulu. To be better, it needs to be improved again such as multiplying to follow the trends that occur and pay attention to the quality and quality of good work and others in order to increase the Purchasing Decisions in Truly Cafe and Resto Bengkulu. Keywords: Innovation, Promotion, Service Quality, Purchasing Decisions UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1372 10.36085/jems.v2i1.1372 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 59-68 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1372/pdf 10.36085/jems.v2i1.1372.g1026 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1378 2021-12-04T17:50:26Z jems:ART

PENGARUH KARAKTERISTIK INDIVIDU DAN KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN Hariyanti, Fitri The decline on employee performance is due to they are not able to reach targets as required by company. They must be decided by the company because they have poor performance such as sales, who did not reach the target during the trial period. Employees who are not conscientious, employees who are not alert in  working, for example handling tasks that cannot be done in a predetermined time. This research took a sample of 42 respondents by using the total sampling technique. The data collection technique is done through observation and questionnaires. The data analysis technique is multiple linear regressions. Then also wll tested, such as validity test, reliability test, classical assumption test followed by hypothesis testing.The results showed that there was an effect of individual characteristics (X1) on employee performance (Y) at PT. Genta Lampung Makmur Bengkulu, it was to 0,000, thus Ho was rejected and Ha was accepted. The significance value of variable X has an effect on employee performance (Y). Thenalso, the effect of internal communication (X2) on employee performance, with its value 0.031, thus Ho is rejected and Ha is accepted. From these significance values obtained, the variable X2 has an effect on employee performance (Y). Individual characteristics and internal communication simultaneously have an effect on employee performance with a value of F_sig <α where F_sig is 0,000. Keywords: Individual Characteristics, Internal Communication, Performance. UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1378 10.36085/jems.v2i1.1378 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 69-73 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1378/pdf 10.36085/jems.v2i1.1378.g1027 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1379 2021-12-04T17:50:26Z jems:ART

PENGARUH LOKASI, INOVASI PRODUK, DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA ELEVEN CAFE DI KOTA BENGKULU Wulandari, Elvina Endah Puspa This study aims to determine the effect of location, product innovation, taste image as well on customers’ purchasing decisions at Eleven Cafe of Bengkulu City, and find out the most dominant factors that influence purchase decisions of three variables above. The method of this research used quantitative analysis by taking up data through observation and questionnaires toward 96 respondents with Accidental Sampling method. The results of study obtained that multiple linear regression test by using SPSS program; Y = 0.193 + 0.262 (X1) + 0.168 (X2) + 0.249 (X3). The coefficient of determination (R2) Adjusted R Square value was 0.881 or 88.1%, this means that together location (X1), product innovation (X2) and taste image (X3) contributed 88.1% to influence the purchasing decision (Y) at Eleven Cafe of Bengkulu City. While, hypothesis testing t_test showed that the location variable (X1) was 0.002 <0.050, the product innovation variable (X2), 0.012 <0.050 and the taste image variable (X3) obtained 0.000 <0.050. All of these variables partially have an effect on purchasing decisions. Furthermore, F_test showed that the location (X1), product innovation (X2), and taste image (X3) have influenced the purchase decision (Y) with a significance level <0.050, it means Ho was refused, Ha accepted. Keywords: Location, Product Innovation, Taste Image, Purchasing Decisions. UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1379 10.36085/jems.v2i1.1379 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 74-86 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1379/pdf 10.36085/jems.v2i1.1379.g1028 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1380 2021-12-04T17:50:26Z jems:ART

PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA USAHA KONVEKSI ADIGUNA KOTA BENGKULU Saefulloh, Azis Ekowati, Sri This study aimed to find outthe effect of training on employee performance with motivation as an Intervening variable in the Adiguna Convection Business at Bengkulu City. There were several factors that would be discussed in this study, including training and motivation as Intervening variables. The object in this study were 40 employees at the Adiguna Convection Business in Bengkulu City. In this study, the researcher employed data collection methods through conducting observation, interviews and distributing questionnaires. There were several data analysis techniques employed in this study, including using instrument tests, classical assumption tests, analysis of respondent responses, simple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the Training variable (X) has a positive and significant effect on Employee Performance (Y) at the Adiguna Convection Business in Bengkulu City.Then, the motivation variable (Z) mediates training positively and significantly on employee performance (Y) at the Adiguna Convection Business in Bengkulu City. Moreover, from the results of the simple linear regression test, the regression equation is gained as follows: The first equation, Z = 3.530 + 1.053 (X). The second equation Y = 0.749 + 1.095 (X). Third equation Y = 2.067 + 1.027 (Z) Keywords: Training, Motivation And Employee Performance UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1380 10.36085/jems.v2i1.1380 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 87-98 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1380/pdf 10.36085/jems.v2i1.1380.g1029 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1382 2021-12-04T17:50:26Z jems:ART

PENGARUH MARKETING ONLINE DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Produk Labbaik Chicken) Setiadi, Yulius Wahyu This study aims to determine the effect of Online Marketing and E-Service Quality on purchasing decisions, either partially or simultaneously. The independent variables in this study are online marketing (X1), e-service quality (X2), and the dependent variable, namely purchasing decisions (Y). In this research, the writer uses the method of collecting data by means of observation, distributing questionnaires or questionnaires. And the research location is in Labbaik Chicken, Bengkulu city. The population and sample of this research are all consumers who buy fast food products at Labbaik Chicken, and the determination of the sample in this study uses purposive sampling technique, with the criteria namely (1) Respondents who have bought food or beverage products from Labbaik Chicken Bengkulu City, (2) ) Respondents who have updated information about fast food products on their social networks, (3) Respondents who come directly to fast food restaurants. Since the population in this study is unknown, the authors use the MSI method (method of successive interval) by transforming the ordinal scale data into interval scale data, with 5-10 samples for indicators in all variables used, namely 12 indicators with The minimum sample results are 60 respondents and the maximum sample is 120 respondents, in this study the number of samples used is 120 respondents who are considered to have met the requirements. The data analysis techniques in this study the authors used several data analysis techniques, namely instrument test, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that Online Marketing (), and E-Service Quality () on the dependent variable of Purchase Decision (Y) have a significant effect, this can be seen in the F test which states the value>, namely (99.579> 3.074 ) and (sig = 0.000 <0.050), thus it can be concluded that it is accepted that the online Marketing () and E-Service Quality () variables simultaneously have a significant influence on Purchasing Decisions (Y), in Labbaik Chicken, Bengkulu City. Keywords:  Online Marketing, E-Service Quality Purchasing Decisions UM. Bengkulu 2021-01-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1382 10.36085/jems.v2i1.1382 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 99-111 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1382/pdf 10.36085/jems.v2i1.1382.g1030 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1383 2021-12-04T17:50:26Z jems:ART

DAMPAK PRESTASI KERJA, SENIORITAS, DAN LOYALITAS TERHADAP PROMOSI JABATAN (Studi Kasus Pada PT. BankBengkulu) Dewi, Tenti Suka Ekowati, Sri Arianto, Tezar The title of this research is the effect of job performance, seniority, and loyalty on promotion to the firefighting office and rescue Bengkulu city. Job promotion is the result of work in quality and quantity achieved by an employee in carrying out tasks in accordance with the responsibilities assigned to him. This study aims to determine the effect of work performance, seniority and loyalty on promotion to the firefighting office and rescue Bengkulu City. This research method is quantitative with a population of all employees of the Bengkulu city fire and rescue office, amounting to 57 people, while the sample was taken using a total sampling technique of 57 employees of the Bengkulu city fire and rescue office. Data collection techniques by means of observation and questionnaires.Data analysis techniques with multiple regression, test significance (t test) and (f test). The variables of this study are Job Performance (X1), Seniority (X2) loyalty (X3) Job promotion (Y).The place of this research is the Bengkulu City fire and rescue department, which is located at JL. Bhayangkara NO.47 KM 9 Bengkulu City. The results of this study are evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (3.3378> 2.0024) and (sig α = 0.001 <0.050). This means that H_0 is rejected and H_a is accepted. Work motivation has a significant effect on employee performance at the firefighting office and the rescue of the city of Bengkulu, this is evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (2.654> 2.0024) and (sig α = 0.009 <0.050). This means that H_0 is rejected and H_a is accepted. Job performance (X_1) seniority (X2) Loyalty (X3) together have a significant effect on promotion (Y) at the fire department and rescue city of Bengkulu, this is evidenced by the F test shows the value of F_count> F table, namely (28779> 1.8960) and (sig α = 0.000 <0.05). This means that H_0 is rejected and H_a is accepted. Keywords: Job Performance, Seniority, and Loyalty to Job Promotion UM. Bengkulu 2021-01-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1383 10.36085/jems.v2i1.1383 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 1 (2021): Januari; 112-122 2721-5415 10.36085/jems.v2i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1383/pdf 10.36085/jems.v2i1.1383.g1037 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1405 2022-09-28T20:22:20Z jems:ART

PENGARUH DISIPLIN KERJA, KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT Batang Hari Bengkulu Pratama) Permadi, Prayogi Kusuma, Merta This study aims to know the effect of work discipline, compensation and work motivation on employee performance at PT. Batanghari Bengkulu Pratama, either partially or simultaneously. There are several factors that are discussed in this study, namely work discipline, compensation and work motivation. The object of this research is 100 employees at PT. Batanghari Bengkulu Pratama. In this research, the researcher used data collection methods by means of observation, interviews and distributing questionnaires. There are several data analysis techniques used in this study, among other are by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Work Discipline (X1), Compensation (X2) and Work Motivation (X3)partially or simultaneously have an effect on Employee Performance at PT. Batanghari Bengkulu Pratama. The t-test results for the Work Discipline variable (X1) show the value of tcount >ttabel (α/2) (2.232> 1.98498) and (sig < α = 0.028 <0.050), the variable compensation (X2) shows the value of tcount >ttabel(α/2) (2.399> 1.98498) and (sig < α = 0.018 <0.050), Work Motivation Variable (X3) shows the value of tcount >ttable (α/2) (3.257> 1.98498) and (sig < α = 0.002 <0.050). In addition, from the results of the multiple linear regression test, the regression equation is obtained as follows: Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3) Keywords: Work Discipline, Compensation, Work Motivation and Employee Performance UM. Bengkulu 2021-04-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1405 10.36085/jems.v2i2.1405 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 142-153 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1405/pdf 10.36085/jems.v2i2.1405.g1209 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1516 2022-09-28T20:22:20Z jems:ART

ANALISIS KUALITATIF BISNIS ASURANSI MIKRO DI INDONESIA Awaloedin, Mulawarman The purpose of this research is to explain the phenomenon occured in micro Insurance industry in Indonesia after the launch of the grand design of the Indonesian micro Insurance development. Having used a case study method, the researcher conducted some interviews with a number of  practitioners, and obtained some  information that micro insurance is still unable to develop if seen from the total population of the people in Indonesia. Micro insurance products are still scattered in big cities, and they have not touched the lower income people if refered to the basic concept of micro insurance. This needs a breakthrough in order to develop the micro insurance, as in the case with our neighbor country, the Philipines, which  is more advanced in developing this insurance scheme. In order to develop this micro insurance business, it is necessary to develop it through a network of small communities, which are found mostly in the lower middle class. Beside that, marketers also need  to be equiped with a set of tools, such as an adequate ICT -based market (community) database. Therefore, a micro insurance businesses to be developed needs to be adjusted to the conditions of the Indonesian state, for example in the case of micro insurance, for agriculture, livestock, fishermen, especially for rural areas. Meanwhile, for urban areas, micro insurance businesses that are attractive are personal accidents, property, and motor and vehicles. UM. Bengkulu 2021-04-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1516 10.36085/jems.v2i2.1516 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 123-141 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1516/pdf_1 10.36085/jems.v2i2.1516.g1210 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1525 2022-09-28T20:22:20Z jems:ART

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SAMUDERA SARANA FLORESMA (SSF) KOTA BENGKULU Fitri, Marliza Ade Artanti, Nelly Devi Penelitian ini didasari pada pentingnya kinerja karyawan dalam mencapai tujuan perusahaan. Faktor-faktor yang dapat mempengaruhi kinerja karyawan tersebut antara lain yaitu Motivasi dan Disiplin kerja. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Motivasi dan Disiplin kerja terhadap Kinerja karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu.Penelitian ini menggunakan pendekatan Kuantitatif. Metode penelitian kuantitatif merupakan penelitian yang sistematis, terstruktur, dan tersusun dari awal hingga akhir penelitiannya. Adapun populasi dalam penelitian ini adalah karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu dan pengambilan sampel menggunakan metode Random Sampling.Berdasarkan regresi linier berganda diperoleh bentuk persamaan regresi Y = 7,866 + 0,387X1 + 0,255X2 dan besarnya pengaruh tersebut terlihat dari koefisien determinasi atau R Square (R2) = 0,228 yaitu sebesar 22,8% sedangkan sisanya sebesar 77,2% dipengaruhi oleh variabel lain diluar penelitian. Selanjutnya Motivasi dan Disiplin kerja secara simultan berpengaruh signifikan terhadap Kinerja karyawan dengan probabilitas (sig)  0.000 < alpha 0,05 memiliki nilai Fhitung > Ftabel (14,316 > 3,090). Serta Motivasi dan Disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja dengan nilai probabilitas (sig) masing-masing variabel yaitu Motivasi (X1) dengan probabilitas (sig) 0.000 < alpha 0,05 memiliki nilai thitung > ttabel (4,749 > 1,983) dan variabel Disiplin kerja (X2) dengan probablitas (sig) 0,017 < alpha 0,05 memiliki nilai thitung > ttabel (2,428 > 1,983). Kata Kunci : Motivasi, Disiplin Kerja, Kinerja Karyawan UM. Bengkulu 2021-04-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1525 10.36085/jems.v2i2.1525 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 154-162 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1525/pdf 10.36085/jems.v2i2.1525.g1221 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1526 2022-09-28T20:22:20Z jems:ART

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SAMUDERA SARANA FLORESMA (SSF) KOTA BENGKULU Yunita, Melda Rahmadaniah, Tri Penelitian ini didasari pada saat pentingnya kinerja karyawan dalam mencapai tujuan organisasi. Faktor- faktor yang dapat mempengaruhi kinerja karyawan tersebut diantara nya yaitu gaya kepemimpinan, motivasi, dan disiplin kerja terhadap kinerja karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu. Responden penelitian ini adalah seluruh karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu yang berjumlah 100 orang, dengan metode pengambilan sampel yaitu simple random sampling. Teknik pengumpulan data menggunakan kuesioner, dokumentasi dan observasi. Teknik analisis data menggunakan analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa kinerja karyawan dipengaruhi oleh gaya kepemimpinan, motivasi, dan disiplin kerja dengan hasil regresi linear berganda, Y=11.605-0.091X1+ 0.190X2+0.136X3 dan pengaruh tersebut terlihat dari koefisien determinasi atau Adjusted R Square (R2) = 0.108 yaitu 10.8% sedangkan sisanya sebesar 80.2% dipengaruhi oleh variabel lain diluar penelitian. Selanjutnya, gaya kepemimpinan, motivasi dan disiplin kerja secara simultan atau bersama-sama berpengaruh signifikan terhadap kinerja karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu dengan nilai probabilitas (sig) 0.001< alpha 0.05. Serta gaya kepemimpinan, motivasi, dan disiplin kerja secara parsial atau sendiri-sendiri berpengaruh  terhadap kinerja karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu dengan nilai probabilitas (sig) masing- masing variabel gaya kepemimpinan(X1) dengan nilai probabilitas (sig) 0.577>alpha 0.05 berpengaruh negatif signifikan terhadap kinerja karyawan, motivasi (X2) dengan nilai probabilitas (sig) 0.001 <alpha 0.05 berpengaruh positif signifikan, dan disiplin kerja (X3) dengan nilai probabilitas (sig) 0.040 < alpha 0.05 berpengaruh positif signifikan. Kata Kunci : Gaya Kepemimpinan, Motivasi,Disiplin Kerja, Kinerja Karyawan UM. Bengkulu 2021-04-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1526 10.36085/jems.v2i2.1526 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 163-174 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1526/pdf 10.36085/jems.v2i2.1526.g1222 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1537 2022-09-28T20:22:20Z jems:ART

PENGARUH PENGETAHUAN DAN SIKAP TERHADAP KESADARAN BERPERILAKU KESELAMATAN DAN KESEHATAN KERJA (K3) PADA PABRIK TAHU Astri, Rima Suci Ratnawili, Ratnawili Penelitian ini bertujuan untuk mengetahui pengaruh Pengetahuan dan Sikap terhadap Kesadaran Berperilaku Keselamatan dan Kesehatan Kerja (K3) pada Pabrik Tahu Kota Bengkulu. Penelitian ini menggunakan metode kuantitatif.            Berdasarkan hasil analisis regresi linier berganda didapat persamaan regresi Y = 0.578 + 0.230 (X1) + 0.645 (X2). Artinya terdapat pengaruh positif antara pengetahuan dan sikap terhadap kesadaran berperilaku K3. Besarnya koefisien determinasi sebesar 0.861 atau 86,1% terhadap kesadaran berperilaku Keselamatan dan Kesehatan Kerja (K3) (Y). Hasil hipotesis (uji t) pada variabel pengetahuan (X1) terhadap Y mempunyai nilai tsig 0,018 < 0,050 dan variabel sikap (X2)terhadap Kesadaran Berperilaku Keselamatan dan Kesehatan Kerja (K3) (Y) mempunyai nilai tsig 0,000 < 0,050 menjelaskan bahwa adanya pengaruh yang signifikan antara pengetahuan dan sikap terhadap Kesadaran Berperilaku Keselamatan dan Kesehatan Kerja (K3) (Y). Hasil uji F menunjukkan nilai Fsig 0.000 < 0,050 yang menjelaskan bahwa secara simultan variabel pengetahuan dan sikap berpengaruh signifikan terhadap kesadaran berperilaku Keselamatan dan Kesehatan Kerja (K3) (Y). Kata Kunci : Pengetahuan, Sikap dan Kesadaran Berperilaku Keselamatan dan Kesehatan (K3). UM. Bengkulu 2021-04-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1537 10.36085/jems.v2i2.1537 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 175-184 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1537/pdf 10.36085/jems.v2i2.1537.g1230 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1549 2022-09-28T20:22:20Z jems:ART

PENGARUH KOMPENSASI, KOMITMEN ORGANISASI DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA PT. BUKIT ANGKASA MAKMUR BENGKULU (Studi Kasus Karyawan Produksi PT.BAM Bengkulu) Lubis, Nurhasanah Onsardi, Onsardi Penelitian ini berjudul pengaruh Kompensasi, Komitmen Organisasi dan Kepuasan Kerja Terhadap Turnover intention Pada PT. Bukit Angkasa Makmur Bengkulu. Rumusan masalah dalam penelitian ini yaitu apakah pengaruh Kompensasi, Komitmen Organisasi  dan Kepuasan Kerja Terhadap Turnover intention Pada PT. Bukit Angkasa Makmur Bengkulu. Tujuan dari penelitian ini adalah untuk mengetahui apakah pengaruh Kompensasi, Komitmen Organisasi dan Kepuasan Kerja Terhadap Turnover intention Pada PT. Bukit Angkasa Makmur Bengkulu.Penelitian ini dilakukan pada karyawan Bagian Produksi PT. Bukit Angkasa Makmur Bengkulu. Sedangkan waktu penelitian ini dilakukan selama 1 bulan yakni pada 1 desember 2020 sampai dengan 1 januari 2021. Adapun populasi dari penelitian ini adalah karyawan pada PT. Bukit Angkasa Makmur Bengkulu, sedangkan sampel penelitian ini adalah karyawan Bagian Produksi PT. Bukit Agkasa Makmur Bengkulu yang berjumlah 113 orang. Hal ini berarti bahan sampel menggunakan metode kuantitatif.Dengan teknik analisis data uji penelitian, hasil penelitian dapat disimpulkan bahwa persepsi responden tentang Kompensasi (X1), Komitmen Organisasi (X2) dan Kepuasan Kerja (X3) berpengaruh terhadap Turnover intention (Y) dengan Hasil regresi linier berganda didapat persamaan sebagai berikut : Y = -2.777 – 0.246 ( ) – 0.367 (X2) – 0.553 (X3) serta koefisien determinasi sebesar R2 = 0,852 atau sekitar (852%) melalui uji hipotesis secara bersama-sama (simultan) dan sendiri-sendiri (parsial) dalam penelitian ini dengan menggunakan uji f dan uji t, Kompensasi (X1), Komitmen Organisasi (X2) dan Kepuasan Kerja (X3), = 0.000, itu berarti nilai fsig<0.05 menunjukkan secara bersama-sama dan yang berpengaruh yang signifikan. Kata kunci : Kompensasi, Komitmen Organisasi, Kepuasan Kerja                        Turnover intention UM. Bengkulu 2021-04-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1549 10.36085/jems.v2i2.1549 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 196-208 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1549/pdf 10.36085/jems.v2i2.1549.g1232 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1550 2022-09-28T20:22:20Z jems:ART

ANALISIS KEPUTUSAN KONSUMEN DALAM PEMBELIAN BATU COBEK DI KECAMATAN TABA PENANJUNG BENGKULU TENGAH Jayadi, Rama Penelitian ini dilaksanakan bertujuan untuk  menganalisis Keputusan Konsumen dalam Pembelian Batu Cobek di Kecamatan Taba Penanjung Bengkulu Tengah. Populasi yang digunakan dalam penelitian ini adalah konsumen dalam pembelian batu cobek,  sebanyak 150 orang responden. Teknik pengambilan sampel menggunakan Aksidental  sampling. Teknik pengumpulan data menggunakan kuesioner dan teknik analisis data menggunakan analisis regresi linear berganda. Hasil penelitian ini membuktikan bahwa faktor budaya  sosial, pribadi  dan psikologis berpengaruh terhadap keputusan pembelian konsumen batu cobek di Kecamatan Taba Penanjung Kabupaten Bengkulu Tengah.  UM. Bengkulu 2021-04-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1550 10.36085/jems.v2i2.1550 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 185-195 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1550/pdf 10.36085/jems.v2i2.1550.g1231 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1559 2022-09-28T20:22:20Z jems:ART

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN PADA PENGGUNA KARTU TELKOMSEL (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu) Sutra, Ana Penelitian ini berjudul Pengaruh Citra Merek, Harga dan Kualitas Produk terhadap Loyalitas Konsumen pada Pengguna Kartu Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu. Rumusan Masalah dalam penelitian ini adalah apakah Citra Merek, Harga dan Kualitas Produk berpengaruh terhadap Loyalitas Konsumen pada pengguna kartu Telkomsel pada Mahasiswa Fakultas Ekonomi daan Bisnis Universitas Muhammadiyah Bengkulu.Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Loyalitas Konsumen pada pengguna kartu Tekomsel pada Mahasiswa Fakultas Ekonomi daan Bisnis Universitas Muhammadiyah Bengkulu. Penelitian ini dilakukan pada konsumen kartu Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu. Populasi dari penelitian ini adalah konsumen kartu Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu, Sedangkan sampel penelitian ini adalah sebagian konsumen kartu Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu yang berjumlah 110 orang responden dengan metode kuantitatif. Berdasarkan hasil regresi linear berganda diperoleh bentuk persamaan regresi Y = 1.471 + 0,167 (X1)  - 0,183 (X2) + 0,280 (X3) Hasil penelitian dan hipotesis menunjukan bahwa Citra Merek hasil uji t menunjukan nilai >  (2.386 > 1.982) dan (sig  = 0,019 < 0,050), Harga hasil uji t menunjukkan nilai yaitu >  (-3.618 > 1.982) dan (sig  = 0,000 < 0,050),  Kualitas Produk hasil uji t menunjukkan nilai yaitu >  (7.316 > 1.982) dan (sig  = 0,000 < 0,050). Hasil uji F menunjukkan nilai signifikansi F yaitu 0,000 lebih kecil dari 0,050 dan nilai Fhitung>Ftabel yaitu (365.373 > 2.093). Secara simultan berpengaruh signifikan terhadap Loyalitas Konsumen Secara parsial ketiga variabel Citra Merek, Harga dan Kualitas Produk mempunyai pengaruh terhadap Loyalitas Konsumen. Kata Kunci :   Citra Merek, Harga, Kualitas Produk, Loyalitas Konsumen.  UM. Bengkulu 2021-04-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1559 10.36085/jems.v2i2.1559 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 209-226 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1559/pdf 10.36085/jems.v2i2.1559.g1233 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1564 2022-09-28T20:22:20Z jems:ART

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS KERJA KARYAWAN PT. LARAS PRIMA SAKTI Aristi, Silpiana Judul penelitian ini adalah Analisis Faktor-Faktor yang Mempengaruhi Kualitas kerja karyawan PT Laras Prima Sakti. Penelitian ini didasari pentingnya Kualitas kerja karyawan pada perusahaan. Kualitas kerja dipengaruhi oleh bebrapa Faktor diantaranya Kompetensi, Motivasi dan Disiplin Waktu kerja karyawan. Penelitian ini bertujuan untuk mengetahui faktor-faktor mempengaruhi kualitas kerja karyawan pada PT Laras Prima Sakti.Objek penelitian ini adalah karyawan PT Laras Prima Sakti. Dengan menggunakan teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh. Jumlah responden pada penelitian ini adalah 32 responden. Metode pengumpulan data menggunakan kuesioner.Penelitian ini menggunakan tehnik analisis data regresi berganda. Dari hasil  penelitian dapat disimpulkan bahwa variabel  Kompetensi (X1) berpengaruh positif  dan signifikan terhadap kualitas kerja karywan, Motivasi (X2) berpengaruh positif  dan signifikan terhadap kualitas kerja karywan, dan Disilin Waktu (X3) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan pada PT Laras Prima Sakti. Kata Kunci :  Disiplin Waktu, Kompetensi, Kualitas Kerja, Motivasi UM. Bengkulu 2021-05-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1564 10.36085/jems.v2i2.1564 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 227-238 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1564/pdf 10.36085/jems.v2i2.1564.g1235 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1572 2022-09-28T20:22:20Z jems:ART

STRATEGI PENINGKATAN VOLUME PENJUALAN HANDPHONE VIVO MELALUI ANALISIS SWOT (Studi Kasus Konter Duta Ponsel X-tra Kota Bengkulu) Ismardi, Carinhe Rosa Islamuddin, Islamuddin Penelitian ini bertujuan untuk mengetahui strategi yang dilakukan duta ponsel x-tra Bengkulu dalam meningkatkan volume penjualan handphone Vivo melalui analisis Swot. Jenis penelitian ini menggunakan pendekatan deskriptif kualitatif. Objek penelitian ini adalah owner dan karyawan Duta Ponsel X-Tra Bengkulu yang tepatnya berada di Jl. Kalimantan (Rawamakmur). Metode penarikan sampel mengunakan teknik  Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Analisis data yang digunakan adalah analisis deskriptif yang mengacu pada konsep 4P (Produk, Price, Promotion, Place) selanjutnya digunakan analisis SWOT yaitu dengan mengamati kekuatan, kelemahan, peluang dan ancaman. Teknik Analisis Data Matriks EFE MATRIKS IFE Matriks IE.  Perhitungan matrik EFAS sebesar -0,95 dan matrik IFAS sebesar +2,06 yang kemudian digambarkan dalam analisis SWOT, maka dapat diketahui konter Duta Ponsel X-tra Kota Bengkulu berada pada kuadran II. Hal ini menunjukan bahwa perusahaan ini kuat namun menghadapi tantangan yang besar sehingga memerlukan strategi dengan cara diversifikasi strategi. maka peneliti membatasi dan membahas mengenai strategi peningkatan volume penjualan handphonee Vivo melalui analisi Swot pada konter Duta Ponsel X-tra Kota Bengkulu. Kata kunci : Strategi, Analisis IFAS dan EFAS, Analisis SWOT UM. Bengkulu 2021-05-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1572 10.36085/jems.v2i2.1572 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 239-250 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1572/pdf 10.36085/jems.v2i2.1572.g1236 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1596 2022-09-28T20:22:20Z jems:ART

PENGARUH PEMILIHAN LOKASI TERHADAP PERKEMBANGAN USAHA MIKRO DI KELURAHAN NUSA INDAH KOTA BENGKULU Yani, Wawo Kusma Subandrio, Subandrio Peneliti melakukan penelitian yang berjudul “Pengaruh Pemilihan Lokasi Terhadap Perkembangan  Usaha Mikro   Di Kelurahan Nusa Indah  Kota Bengkulu. Penelitian ini dilaksanakan pada  Usaha Mikro   Di Kelurahan Nusa Indah  Kota Bengkulu, dengan rumusan masalah mengetahui. Bagaimana Pengaruh Pemilihan Lokasi Terhadap Perkembangan  Usaha Mikro Di Kelurahan Nusa Indah  Kota Bengkulu. Metode penelitian adalah kuantitatif dengan teknik mendapatkan sampel pada penelitian ini adalah menggunakan cara total sampling sebanyak 38 orang. Teknik analisis data dengan regresi liner berganda, koefisien determinasi pengujian hipotesis (uji t).  Hasil persamaan Hasil menunjukan bahwa ada pengaruh antara ada variabel Pemilihan Lokasi dengan variabel Perkembangan  Usaha Mikro   Jadi pemilihan lokasi dapat peningkatan Perkembangan  Usaha Mikro  artinya dengan adanya pemiihan lokasi, sebab Pemilihan Lokasi membuat pelaku Usaha Mikro  Di Kelurahan Nusa Indah  Kota Bengkulu untuk yang strategis menentukan perkembangan usaha. Kata Kunci : Pemilihan Lokasi, Perkembangan  Usaha Mikro UM. Bengkulu 2021-05-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1596 10.36085/jems.v2i2.1596 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 251-257 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1596/pdf 10.36085/jems.v2i2.1596.g1237 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1597 2022-09-28T20:22:20Z jems:ART

PENGARUH RELATIONSHIP MARKETING, SUASANA CAFÉ, INOVASI PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN Susianti, Rahma Putri Arini, Eti Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing, Suasana Café, Inovasi Produk dan Lokasi Terhadap Loyalitas Pelanggan Berkunjung Pada Cafe Tik-Tok Panorama Kota Bengkulu. Alat analisis yang digunakan dalam penelitian ini adalah  analisis kuantitatif (Uji Validitas dan Reliabilitas), analisis regresi berganda, uji asumsi klasik (Normalitas, multikolinearitas dan heterosdestisitas) uji t dan koefisien determinasi.Populasi dalam penelitian ini adalah semua pelanggan yang telah berkunjung ke café tik-tok panorama kota Bengkulu. Dalam penelitian ini diambil 105 responden sebagai sampel. Penentuan sampel menggunakan teknik purposive sampling dengan kriteria respondennya ialah pelanggan yang pernah berkunjung ke café tik-tok panorama kota Bengkulu minimal dua kali.Dari hasil analisis regresi berganda didapatkan persamaan regresi Y= 7,228 + 0,152 (X1)+ 0,190 (X2)+ 0,141 (X3)+ 0,248 (X4). Hal ini berarti bahwa variabel Relationship Marketing, Suasana Café,Inovasi Produk dan Lokasi berpengaruh posotif terhadap loyalitas pelanggan. Sedangkan dari hipotesis diperoleh nilai t hitung untuk Relationship Marketing (X1) sebesar 2.281 dengan tingkat signifikasi 0,025, dan untuk Suasana Café (X2) sebesar 2.977 dengan tingkat signifikasi 0,004, dan untuk  Inovasi Produk (X3)) sebesar 2.022 dengan tingkat signifikasi 0,046 dan untuk  Lokasi (X4) sebesar 4.269 dengan tingkat signifikasi 0,000. Dengan demikian berarti hasil dari analisis uji t menyatakan signifikan untuk semua variabel dan hipotesis diterima.. hasil analisis regresi berganda juga menunjukkan hasil koefisien determinasi sebesar 0,589 yang berarti variabel Relationship Marketing , Suasana Café , Inovasi Produk , dan Lokasi mempengaruhi loyalitas pelanggan berkunjung sebesar 58,9% sedangkan 41,1% dipengaruhi oleh variabel lain yang tidak diamati dalam penelitian ini.  Kata kunci : Relationship Marketing,Suasana Café,Inovasi Produk,Lokasi ,loyalitas pelanggan UM. Bengkulu 2021-05-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1597 10.36085/jems.v2i2.1597 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 258-272 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1597/pdf 10.36085/jems.v2i2.1597.g1248 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1598 2022-09-28T20:22:20Z jems:ART

DAYA TARIK WISATA, PROMOSI ONLINE, DAN TRANSPORTASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN Pratama, Angga Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Wisata,Promosi Online Dan   Transportasi  Terhadap Keputusan Berkunjung Wisatawan Ke Danau Gedang Bengkulu Tengah.Alat analis yang digunakan dalam penelitian ini adalah analisis kuantitatif (uji validitas dan reliabilitas),analisis regresi berganda,uji asumsi klasik (normalitas multikolinearitas dan heteroskedastisitas),uji t dan koefisien determinasi.Populasi dalam penelitian ini adalah semua pengunjung atau wisatawan yang telah berkunjung ke Danau Gedang Bengkulu Tengah minimal dua kali.Dalam penelitian ini diambil 140 responden sebagai sampel.Penentuan sampel menggunakan tekhnik purposive sampling dengan criteria respondennya ialah pengunjung yang pernah berkunjung minimal dua kali ke Danau Gedang Bengkulu Tengah.Dari hasil analisis regresi berganda  didapatkan persamaan regresi Y= 1.949 + 0.296 (X1) + 0.218 (X2) + 0.347 (X3) .Hal ini berarti bahwa variabel daya tarik wisata,promosi online dan   transportasi berpengaruh positif  Terhadap keputusan berkunjung wisatawan.Sedangkan dari hipotesis diperoleh nilai t hitung  untuk daya tarik wisata(X1) sebesar 2.726 dengan tingkat signifikansi 0.007 ,untuk promosi online (X2) 2.374 dengan signifikansi 0.019 dan t hitung untuk variabel transportasi (X3) 5.714 dengan tingkat signifikansi 0.000.Dengan demikian berarti hasil dari analisis uji t menyatakan hasil signifikan untuk semua variabel dan hipotesis diterima.Hasil analisis regresi berganda juga menunjukkan hasil kofisien determinasi sebesar 0,689 yang berarti variabel daya tarik wisata,promosi online dan   transportasi mempengaruhi keputusan berkunjung wisatawan sebesar 68.9 % sedangkan 31.1 % dipengaruhi oleh variabel lain yang tidak diamati dalam penelitian ini. Kata kunci : Daya Tarik Wisata, Promosi Online, Transportasi, Keputusan Berkunjung Wisatawan UM. Bengkulu 2021-05-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1598 10.36085/jems.v2i2.1598 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 273-292 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1598/pdf 10.36085/jems.v2i2.1598.g1250 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1599 2022-09-28T20:22:20Z jems:ART

Pengaruh Ekuitas Merek dan Iklan Terhadap Keputusan Pembelian (Studi Kasus Pada Handphone Merek Vivo di Kota Bengkulu) Peratama, Deri Kusuma, Merta This research aims to; determine the effect of Brand Equity and Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Brand Equity on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, and to determine the simultaneous influence of Equity Brands and Ads on Vivo Smartphone Purchase Decisions in Bengkulu City. The population of this research is Bengkulu City citizens with a total sample of 60 people. The results of the study show that Brand and Advertising Equity (X) has a positive and significant effect on Purchasing Decisions (Y). This is evidenced by the regression equation of Y = 7.575 + 252 (X1) + 290 (X2), which means that the Brand Equity (X1) variable has a positive effect on purchasing decisions with a value of 0.252. Advertising (X2) also has a positive effect on purchasing decisions with a value of 0.290, with the coefficient of determination of Brand Equity and Advertising variables of 30.1% and the magnitude of the influence of other variables is 69.9%. Based on the results of hypothesis testing with the t test, the Brand Equity variable (X1) gets a value (sig <α = 0.035 <0.05) and the t value is 2.160> t table 1.67203. Thus, Ha was accepted and Ho was rejected. This means that Brand Equity has a significant effect on purchasing decisions (Y) and advertising variables (X2) with a value (sig <α = 0.021 <0.05) and the tcount value 2.367> t table 1.67203. Then Ha is accepted and Ho is rejected, meaning that advertising has a significant effect on purchasing decisions (Y). While the results of f-test hypothesis testing variable Brand Equity (X1) and Advertising (X2) on purchasing decisions (Y) is (sig <α 0.000 <0.05) with Fcount 13,729> Ftable 3.16. Then Ha is accepted and Ho is rejected, meaning that all variables together have a significant effect on purchasing decisions (Y) Keywords: Brand Equity, Advertising, Purchase Decision. UM. Bengkulu 2021-05-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1599 10.36085/jems.v2i2.1599 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 293-306 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1599/pdf 10.36085/jems.v2i2.1599.g1251 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1605 2022-09-28T20:22:20Z jems:ART

PENGARUH KOMPENSASI, LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT CIPTAMAS BUMI SELARAS (CBS) Listari, Jipi Bahrun, Khairul Judul penelitian ini adalah Pengaruh Kompesnsai, Lingkugan Kerja, dan budaya organisasi Terhadap Kepuasan Kerja Karyawan Pada PT Ciptamas Bumi Selaras (CBS). Penelitian ini didasari pentingnya kepuasan kerja karyawan pada perusahaan. Kepuasan kerja dipengaruhi oleh bebrapa Faktor diantaranya Kompensasi, Lingkungan Kerja dan budaya organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, lingkungan kerja dan budaya organisasi terhadap kepuasan kerja karyawan pada PT Ciptamas Bumi Selaras (CBS).Objek penelitian ini adalah karyawan PT Ciptamas Bumi Selaras (CBS), Dengan menggunakan teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh. Jumlah responden pada penelitian ini adalah 43 responden. Metode pengumpulan data menggunakan kuesioner.Penelitian ini menggunakan tehnik analisis data regresi berganda. Dari hasil  penelitian dapat disimpulkan bahwa variabel  Kompensasi (X1) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan, Lingkungan Kerja (X2) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan, dan budaya organisasi (X3) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan pada PT Ciptamas Bumi Selaras (CBS). Berdasarkan hasil perhitungan R2 dapat disimpulkan bahwa, variabel kompensasi, lingkungan kerja, dan budaya organisasi mampu menjelaskan  pengaruh dari variabel  kepuasan kerja karyawan sebesar 61,8%, hal ini menunjukkan variabel kompensasi, lingkungan kerja, dan budaya organisasi berpengaruh  terhadap  kepuasan kerja karyawan, sedangkan 38,2% dipengaruhi oleh variabel lain yang belum dimasukkan dalam model penelitian ini. Kata Kunci :  Budaya Organisasi, Kepuasan Kerja, Kompensasi, Lingkungan      Kerja UM. Bengkulu 2021-05-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1605 10.36085/jems.v2i2.1605 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 307-321 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1605/pdf 10.36085/jems.v2i2.1605.g1252 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1612 2022-09-28T20:22:20Z jems:ART

PENGARUH KOMPENSASI, BEBAN KERJA, DAN DISIPLIN KERJA TERHADAP KEPUASAN KARYAWAN (Studi Kasus PT. Narendra Dewa Yoga Bengkulu) Ashyari, Imam Penelitian ini berjudul Pengaruh Kompensasi, Beban Kerja dan Disiplin Kerja Terhadap Kepuasan Karyawan Pada PT. Narendra Dewa Yoga Bengkulu. Rumusan masalah dalam penelitian ini yatiu apakah ada Pengaruh Kompensasi, Beban Kerja dan Disiplin Kerja Terhadap Kepuasan Karyawan Pada PT. Narendra Dewa Yoga Bengkulu. Tujuan dari penelitian ini adalah untuk mengetahui apakah Pengaruh Kompensasi, Beban Kerja dan Disiplin Kerja Terhadap Kepuasan Karyawan Pada PT. Narendra Dewa Yoga Bengkulu.Penelitian ini dilakukan pada karyawan PT. Narendra Yoga Dewa Bengkulu. Sedangkan waktu penelitian ini dilakukan bulan januari 2021. Adapun populasi dari penelitian ini adalah karyawan pada PT. Narendra Yoga Dewa Bengkulu, sedangkan sampel penelitian ini adalah karyawan PT. Narendra Yoga Dewa Bengkulu yang berjumlah 166 orang. Hal ini berarti bahan sampel menggunakan metode kuantitatif.Dengan teknik analisis data uji penelitian, hasil penelitian dapat disimpulkan bahwa persepsi responden tentang Pengaruh Kompensasi (X1), Beban Kerja (X2) dan Disiplin Kerja (X3) berpengaruh terhadap Kepuasan Karyawan (Y) dengan Hasil regresi linier berganda didapat persamaan sebagai berikut : Y = 18.325 + 0.911 ( ) + -0.721 (X2) + 0.255 (X3). serta koefisien determinasi sebesar R2 =0.349 atau sekitar (34,9%). Hasil pengujian yang telah dilakukan dapat diketahui bahwa variable Kompensasi (X1) menunjukan  thitung > ttabel (4.594 > 1.97472) dan (sig  = 0,000 < 0,050).  Variabel Beban Kerja (X2) menunjukan thitung > ttabell             (-2.116 > 1.97472) dan (sig  = 0.028 < 0,050), dan Disiplin Kerja (X3) menunjukan thitung > ttabel (3.684 > 1.97472) dan (sig  = 0.000 < 0,050). Hasil uji F menunjukkan nilai Fhitung > Ftabel (28.930 > 2.666) dan (sig  = 0.000 < 0,050). Sehinnga dapat disimpulkan bahwa varibel Kompensasi (X1), Beban Kerja (X2), dan Disiplin kerja (X3) berpangruh secara parsial maupun simultan terhadap variable Kapuasan Karyawan (Y). Kata kunci : Pengaruh Kompensasi, Beban Kerja dan Disiplin Kerja Terhadap Kepuasan Karyawan Pada PT. Narendra Dewa Yoga Bengkulu. UM. Bengkulu 2021-05-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1612 10.36085/jems.v2i2.1612 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 322-337 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1612/pdf 10.36085/jems.v2i2.1612.g1253 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1613 2022-09-28T20:22:20Z jems:ART

IMPLEMENTASI PENGEMBANGAN SUMBER DAYA MANUSIA UPAYA MENINGKATKAN KINERJA KARYAWAN Marlena, Wiwik Bustami, Taufik Judul penelitian ini adalah Implementasi Pengembangan SDM Terhadap Kinerja Karyawan Pada PT Bank Bengkulu.  Penelitian ini didasari karena pentingnya pengembangan bagi SDM perusahaan sebagai aspek strategis untuk meningkatkan daya saing dalam dunia perbankan. . Pengembangan dilaksanakan menggunakan metode pendidikan dan pelatihan. Penelitian ini bertujuan untuk mengetahaui bagaimana Implementasi Pengembangan SDM Terhadap Kinerja Karyawan Pada PT Bank Bengkulu.Objek penelitian ini adalah karyawan PT Bank Bengkulu. Dengan menggunakan tehnik wawancara dan dokumentasi. Dengan informan wawancara adalah staff  perusahan sedangkan dokumentasi adalah laporan tahunan PT Bank Bengkulu.Penelitian ini menggunakan tehnik berpikir induktif. Dari hasil penelitian dapat disimpulkan bahwa pengembangan sumber daya manusia melalui metode pendidikan dan pelatihan telah dilaksanakan dengan baik, secara berkesinambungan, dan sesuai dengan kebutuhan karyawan dan kemampuan perusahaan sebagai wadah untuk menambah wawasan pengetahuan. Pengembangan yang dilaksanakan PT Bank Bengkulu  memberikan hasil yang baik dan memberikan peningkatan yang baik pula terhadap kinerja karyawannya. Hal ini dibuktikan bahwa eksistensi PT Bank Bengkulu hingga saat ini.Kata kunci : Implementasi, Pengembangan, SDM , Kinerja Karyawan. UM. Bengkulu 2021-05-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1613 10.36085/jems.v2i2.1613 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 338-359 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1613/pdf 10.36085/jems.v2i2.1613.g1255 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1614 2022-09-28T20:22:20Z jems:ART

PENGARUH SISTEM INFORMASI MSDM TERHADAP KINERJA KARYAWAN PT.GURU AGUNG MANDIRI BENGKULU Rita, Desva Bahrun, Khairul Penelitian ini berjudul Pengaruh Sistem informasi MSDM terhadap Kinerja Karyawan Pada PT Guru Agung Mandiri Bengkulu. Rumusan masalah dalam penelitian ini yaitu Apakah Sistem informasi MSDM berpengaruh terhadap Kinerja Karyawan Pada PT Guru Agung Mandiri Bengkulu?, Tujuan dari penelitian ini adalah Untuk mengetahui Pengaruh Sistem informasi MSDM terhadap Kinerja Karyawan Pada PT Guru Agung Mandiri Bengkulu. Penelitian ini dilakukan pada Karyawan PT Guru Agung Mandiri Bengkulu. Sedangkan waktu penelitian ini dilakukan pada bulan Januari sampai dengan selesai.. Adapun populasi dari penelitian ini adalah Karyawan PT Guru Agung Mandiri Bengkulu yang berjumlah 70 orang dan menggunakan metode kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji instrument, analisis tanggapan responden, analisis regresi linier sederhana, koefisien determinan, dan juga uji hipotesis. Dengan metode-metode menggunakan analisis regresi linier sederhana dan diperoleh hasil analisis persamaan regresi Y= 1.811 + 0.286 (X), dan hasil uji hipotesis menunjukan bahwa Sistem informasi MSDM meunjukkan nilai (thitung  sebesar 11.097 > ttabel 1.99547 dengan tingkat signifikan 0,000 < dari 0,050. Hal ini berarti Sistem informasi MSDM terhadap Kinerja Karyawan Pada PT Guru Agung Mandiri Bengkulu. Kata Kunci :   Sistem informasi MSDM dan Kinerja Karyawan UM. Bengkulu 2021-05-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1614 10.36085/jems.v2i2.1614 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 360-367 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1614/pdf 10.36085/jems.v2i2.1614.g1256 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1615 2022-09-28T20:22:20Z jems:ART

PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT THAMRIN BROTHERS (Studi Kasus Cabang Salak Lingkar Timur Bengkulu) Mariani, Beta Subandrio, Subandrio Judul penelitian ini adalah Pengaruh Kepemimpinan, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Thamrin Brothers (Studi Kasus Cabang Salak Lingkar Timur Bengkulu). Kinerja karyawan dipengaruhi oleh bebrapa Faktor diantaranya Kepemimpinan, Motivasi dan Disiplin kerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kepemimpinan, motivasi kerja dan disiplin kerja terhadap kinerja karyawan pada PT Thamrin Brothers Cabang Salak.Objek penelitian ini adalah karyawan PT Thamrin Brothers Cabang Salak. Dengan menggunakan teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh. Jumlah responden pada penelitian ini adalah 20 responden, serta metode pengumpulan data menggunakan kuesioner.Penelitian ini menggunakan tehnik analisis data regresi berganda. Dari hasil  penelitian dapat disimpulkan bahwa variabel gaya Kepemimpinan (X1) berpengaruh positif  dan signifikan terhadap kinerja karywan, Motivasi (X2) berpengaruh positif  dan signifikan terhadap kualitas kinerja karywan, dan Disilin Kerja (X3) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan pada PT Thamrin Brothers Cabang Salak Lingkar Timur Bengkulu.Kata Kunci: Disiplin Kerja, Kepemipinan, Motivasi, Kinerja, Karyawan UM. Bengkulu 2021-05-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1615 10.36085/jems.v2i2.1615 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 368-380 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1615/pdf 10.36085/jems.v2i2.1615.g1257 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1645 2022-09-28T20:22:20Z jems:ART

PENGARUH CITA RASA, DESAIN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN GELAS ALE-ALE Resky, Dwito Judul penelitian ini adalah Pengaruh Cita Rasa, Desain Dan Promosi Terhadap Keputusan Pembelian Minuman Gelas Ale-Ale Di Kelurahan Padang Kapuk Kecamatan Kota Manna. Penelitian ini di latar belakangi oleh keputusan pembelian yang yang selalu berfluktuasi dan berbeda pada setiap individu. Keputusan Pembelian dapat dipengaruhi oleh beberapa faktor. Faktor-faktor tersebut di perkirakan adalah Cita Rasa, Desain dan Promosi. Penelitian ini bertujuan untuk menganalisa pengaruh cita rasa, desain dan promosi terhadap keputusan pembelian minuman gelas ale-ale di kelurahan padang kapuk kecamatan kota manna.Obyek penelitian ini adalah konsumen minuman gelas Ale-Ale yang berdomisili di Kelurahan Padang Kapuk Kota Manna. Populasi dalam penelitian ini tiodak diketahui dengan pasti oleh karena itu metode penarikan sampel mengacu pada pernyataan Hair et al., (2010). Sehingga diperoleh jumlah responden atau sampel dalam penelitian ini adalah sebanyak 100 sampel. Metode pengumpulan data menggunakan kuesioner dengan bantuan Google Form.Dengan menggunakan teknik analisis data regresi linier berganda, hasil penelitian ini dapat disimpulkan bahwa variabel Cita Rasa berpengaruh positif dan signifikan terhadap keputusan pembelian, Desain berpengaruh positif dan signifikan terhadap keputusan pembelian serta Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian minuman gelas Ale-Ale di Kelurahan Padang Kapuk Kota Manna.Kata Kunci    : Cita Rasa, Desain, Promosi dan Keputusan Pembelian UM. Bengkulu 2021-06-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1645 10.36085/jems.v2i2.1645 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 381-393 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1645/pdf 10.36085/jems.v2i2.1645.g1259 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1707 2022-09-28T20:22:20Z jems:ART

PENGARUH KUALITAS PELAYANAN, KUALITAS MAKANAN DAN HARGA TERHADAP KEPUASAN Sofiah, Herlina Ekowati, Sri This study aims to determine the effect of service quality, food quality and price on customer satisfaction at Warung Nasi Uduk Didi Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Service Quality (X1), Food Quality (X2) and Price (X3). The object of this research is the customers of Warung Nasi Uduk Didi Bengkulu, amounting to 110 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.               There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that the variables of Service Quality (X1), Food Quality (X2) and Price (X3) have a partial or simultaneous effect on customer satisfaction at Warung Nasi Uduk Didi Bengkulu. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 3.707 + 0.304 (X_1) + 0.226 (X2) + 0.274 (X3). Keywords: Service Quality, Food Quality, Price and Customer Satisfaction. UM. Bengkulu 2021-07-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1707 10.36085/jems.v2i2.1707 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 394-409 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1707/pdf 10.36085/jems.v2i2.1707.g1295 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1727 2022-09-28T20:22:20Z jems:ART

PERSEPSI KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT NASABAH Ekowati, Sri Amelia, Reka Septi This study aims to determine the effect of perceived ease of use and trust in customer interest in using mobile banking (Case Study of BRI Unit Sukowati Customers, Rejang Lebong District), either partially or simultaneously. There are several factors that will be discussed in this study, including Perceived Ease Of Use and Trust. The object of this research is that customers use mobile banking (Case Study of BRI Unit Customers in Sukowati, Rejang Lebong Regency), totaling 50 people. In this research the authors use the method of data collection by means of observation, distributing questionnaires or questionnaires. Data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing.The results showed that Perceived Ease Of Use had a positive effect on customer interest in using mobile banking at BRI Unit Sukowati customers, Kab. Rejang Lebong. This means that the convenience provided makes customers feel confident and confident about using mobile banking for every transaction. Then the trust variable has a positive effect on customer interest in using mobile banking at BRI Unit Sukowati customers, Kab. Rejang Lebong. This means that trust is very important in influencing customer interest in deciding whether or not to use the mobile banking application facility. So it can be concluded that Perceived Ease Of Use, and Trust partially and simultaneously affect the interest of customers using mobile banking (A Case Study of the BRI Unit Customer Sukowati, Rejang Lebong Regency)Keywords: Perceived Ease Of Use, Customer Trust and Interest. UM. Bengkulu 2021-07-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1727 10.36085/jems.v2i2.1727 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 410-425 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1727/pdf 10.36085/jems.v2i2.1727.g1296 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1738 2022-09-28T20:22:20Z jems:ART

PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU) Antika, Weri Setiadi, Yulius Wahyu One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.  Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig α = 0.000 <0.05), Brand Image (sig α = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions. UM. Bengkulu 2021-07-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1738 10.36085/jems.v2i2.1738 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 426-436 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1738/pdf 10.36085/jems.v2i2.1738.g1300 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1769 2022-09-28T20:22:20Z jems:ART

PENGARUH JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN Yulinda, Ade Tiara Marsella, Vista This study aims to determine what factors can affect the low performance of employees either partially or simultaneously. There are several factors that will be discussed in this study, including Social Security (X1) and Incentives (X2). The object of this research is all employees of PT. Matahari Department Store Tbk Bengkulu, amounting to 120 people. The sampling method in this research is Probability Sampling. In this study, the authors used data collection methods by means of observation, interviews, and questionnaires. There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Social Security and Incentives have partially or simultaneously affected the performance of the employees of PT. Matahari Department Store Tbk Bengkulu.Keywords: Social Security, Incentives and Employee Performance. UM. Bengkulu 2021-07-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1769 10.36085/jems.v2i2.1769 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 437-446 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1769/pdf 10.36085/jems.v2i2.1769.g1638 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1778 2022-09-28T20:22:20Z jems:ART

PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT DAERAH ARGAMAKMUR BENGKULU UTARA Setyawan, Trio Budi Ekowati, Sri Ratnawili, Ratnawili Yulinda, Ade Tiara This study aims to know the effect of competence and motivation on the performance of employees of ArgaMakmur Hospital, North Bengkulu. The object of this research is the employees of ArgaMakmur Hospital North Bengkulu, with the sampling method in this research is the total sampling method. The number of respondents in this study were 338 people. Data collection method in this study used questionnaires and observations. The data analysis technique used is multiple linear regression, the coefficient of determination (R2), and hypothesis testing. By using research test data analysis techniques, it can be concluded that competence (X1) and motivation (X2) have a positive effect on employee performance (Y) of ArgaMakmur Hospital North Bengkulu, this is proven by the multiple linear regression equation Y = 5.947 + 0.536 (X_1 ) + 0.261 (X2). In the results of multiple linear regression analysis, it shows the magnitude of the effect of the competency (X1) and motivation (X2) variables is positive on employee performance (Y) at ArgaMakmur Hospital, North Bengkulu, which is shown by the value of Adjusted R2 is 0.522. This means that the magnitude of the effect of the competency (X1) and motivation (X2) variables in this study is only able to affect the employee performance variable (Y) by 52.2% and 47.8% which is affected by other variables that are not included in this study. With the results of the hypothesis test, the competence has a significant effect on employee performance with the results of the t-test value of 0.000 <0.05.Work motivation has a significant effect on employee performance, with the results of the t-test show the value of t-sig is 0.000 <0.05, and the competence and motivation for employee performance simultaneously have a significant effect on employee performance. This is proven by the f-test which shows the F-sig value of 0.000 <0.05.  Keywords: Motivation, Working Discipline, Employees, Performance. UM. Bengkulu 2021-07-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1778 10.36085/jems.v2i2.1778 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 2 No. 2 (2021): Juli; 447-455 2721-5415 10.36085/jems.v2i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1778/pdf 10.36085/jems.v2i2.1778.g1326 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1942 2022-09-28T20:20:50Z jems:ART

PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN Sari, Tiara Puspa Ekowati, Sri This study entitled The Effect of Rewards and Punishment on Employee Performance (Case Study at PT. Bukit Angkasa Makmur Bengkulu). The formulation of the problem in this study is whether the giving of rewards has a significant effect on employee performance at PT. Bukit Angkasa Makmur Bengkulu. Does the provision of punishment significantly influence the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. Does the giving of reward and punishment simultaneously affect the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. This research was conducted on employees of the Production Department of PT. Bukit Angkasa Makmur Bengkulu. While the time of this research was conducted for 1 month, namely on January 1, 2021 to February 1, 2021. The population of this study were employees at PT. Bukit Angkasa Makmur Bengkulu, while the sample of this study were employees of the Production Department of PT. Bukit Agkasa Makmur Bengkulu, amounting to 113 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondent's perception of reward (X1), Punishment (X2) has an effect on performance (Y) with the results of multiple linear regression, the following equation is obtained: X2) 0.117 and the coefficient of determination R2 = 0.036 or approximately (3.6%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Reward (X1) , Punishment (X2) = 0.000, it means that the value of fsig <0.05 shows a concurrent and significant effect. UM. Bengkulu 2021-12-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1942 10.36085/jems.v3i1.1942 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 1-10 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1942/pdf 10.36085/jems.v3i1.1942.g1534 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1943 2022-09-28T20:20:50Z jems:ART

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Selamat Group Kota Bengkulu) Sumantri, Lancha Durti Bahrun, Khairul This study entitled the effect of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The formulation of the problem in this study is whether the influence of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The purpose of this study was to determine whether the influence of Compensation and Job Satisfaction on Employee Retention at PT. Bengkulu City Seamat Group. This research was conducted on employees of the Production Department of PT. Congratulations Bengkulu City Group. While the time of this research was conducted for 1 month, from January 20, 2021 to February 20, 2021. The population of this study were employees at PT. Selamat Group Kota Bengkulu, while the sample of this study were employees of the Production Department of PT. Congratulations Bengkulu City Group, amounting to 51 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions of Compensation (X1) and Job Satisfaction (X2) have an effect on Employee Retention (Y) with multiple linear regression results obtained by the following equation: Y = 10,534 + 0.877 (X_1) + 1.261 (X_2) As well as the coefficient of determination R2 = 0.690 or approximately (690%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y), namely = (53,386> 2,195) and (sig α = 0.000 <0.050), so it can be concluded that H_3 is accepted, meaning that the variable compensation (X_1) and job satisfaction (X_2) are simultaneously accepted. ) has a significant effect on Employee Retention (Y). Keywords: Compensation and Job Satisfaction Against Employee Retention. UM. Bengkulu 2021-12-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1943 10.36085/jems.v3i1.1943 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 11-21 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1943/pdf 10.36085/jems.v3i1.1943.g1535 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/1944 2023-01-08T17:34:46Z jems:ART

Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Pada Mood Gallery Kepahiang (Studi Pada Masyarakat Kabupaten Kepahiang) Onsardi, Onsardi Sulasteri, Sulasteri The research aims to determinethe effect of product quality and location on buying interest at mood gallery kepahiang (Study On People Of Kepahiang regency). It is a quantitative study with the sample of 120 respondents, using accidental sampling. The data was collected using interview, observation and questionnaires. The data was analyzed using the classic assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this research can be seen from the multiple linear regression test using SPSS namely Y= 2,662 + 0,436 (X1) + 0,487 (X2). From the results of the hypothesis test that product quality (X1) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value of  0,005< 0,050. The location (X2) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value of  0,001< 0,050. It means that Ho was refused while Ha was accepted. In other words the quality product and location have a significant effect both partially and simultaneously on buying interest at mood gallery Kepahiang. It is evidenced by the F test showing a significance value of 0,000 < 0,050. Keywords : Quality Product, Location, Buying Interest  UM. Bengkulu 2021-12-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1944 10.36085/jems.v3i1.1944 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 22-29 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1944/pdf 10.36085/jems.v3i1.1944.g1536 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/1958 2022-09-28T20:20:50Z jems:ART

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIANPRODUK WARDAH (Studi Kasus Pada Konsumen Wardah Kota Bengkulu) Ampriyanti, Lucky Ekowati, Sri             This study aims to determine the effect of product quality and price on wardah product purchasing decisions (a case study of Wardah consumers in Bengkulu City), either partially or simultaneously. There are several factors that will be discussed in this study, including Product Quality (X1) and Price (X2). The object of this research is the consumers of Wardah Bengkulu City, amounting to 96 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.            There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Product Quality (X1) and Price (X2) have partially or simultaneously affected Wardah Product Purchase Decisions (Case Study on Wardah Consumers, Bengkulu City). From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.274 + 0.471 (X_1) + 0.416 (X2). Keywords: Product Quality, Price and Purchase Decision UM. Bengkulu 2021-12-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/1958 10.36085/jems.v3i1.1958 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 30-37 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/1958/pdf 10.36085/jems.v3i1.1958.g1537 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2448 2023-01-08T17:43:25Z jems:ART

PENGARUH CITA RASA, DESAIN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN GELAS ALE-ALE Onsardi, Onsardi Resky, Dwito The title of this research is the Influence of Taste, Design and Promotion on Purchasing Decisions of Ale-Ale Glass Drinks in Padang Kapuk Village, Manna City District. This research is motivated by purchasing decisions which are always fluctuating and different for each individual. Purchasing decisions can be influenced by several factors. These factors are estimated to be Taste, Design and Promotion. This study aims to analyze the influence of taste, design and promotion on the decision to purchase ale-ale glass drinks in the village of Padang Kapuk, District of Manna City.The object of this research is the consumers of Ale-Ale glass drinks who live in Kelurahan Padang Kapuk, Kota Manna. The population in this study is not known with certainty, therefore the sampling method refers to the statement of Hair et al., (2010). So that the number of respondents or samples in this study were obtained as many as 100 samples. The data collection method uses a questionnaire with the help of Google Form.By using multiple linear regression data analysis techniques, the results of this study can be concluded that the Taste variable has a positive and significant effect on purchasing decisions, Design has a positive and significant effect on purchasing decisions and Promotion has a positive and significant effect on purchasing decisions for Ale-Ale glass drinks in the Kelurahan Padang Kapuk, Manna.Keywords: Taste, Design, Promotion and Purchase Decision UM. Bengkulu 2021-12-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2448 10.36085/jems.v3i1.2448 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 38-48 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2448/pdf 10.36085/jems.v3i1.2448.g1552 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/2734 2022-09-28T20:20:50Z jems:ART

PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH) Setiawan, Agef Arini, Eti This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty UM. Bengkulu 2022-01-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2734 10.36085/jems.v3i1.2734 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 49-56 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2734/pdf 10.36085/jems.v3i1.2734.g1588 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2735 2022-09-28T20:20:50Z jems:ART

PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) Subandrio, Subandrio Asminawati, Asminawati This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <α = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <α = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.  Keywords: Education Level, Work Experience and Employee Performance. UM. Bengkulu 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2735 10.36085/jems.v3i1.2735 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 84-91 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2735/pdf 10.36085/jems.v3i1.2735.g1616 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2737 2022-09-28T20:20:50Z jems:ART

ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR Witriani, Anggun Ekowati, Sri This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur Regencyy  Keywords: business, development, promotion, catering, Yolanda.  UM. Bengkulu 2021-12-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2737 10.36085/jems.v3i1.2737 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 57-66 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2737/pdf 10.36085/jems.v3i1.2737.g1603 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2743 2022-09-28T20:20:50Z jems:ART

MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS ( STUDI KASUS DEALER ASTRA HONDA MOTOR DI KOTA BENGKULU ) Susanti, Endah Anggraini Mia Ekowati, Sri Strategy is a managerial process to develop and maintain harmony between company goals, company resources, and market opportunities that are constantly changing, with the aim of shaping and adapting the company's business and products, so as to achieve profits and profitable growth rates. In addition to the use of strategy, the application of ethics is very important to avoid unfair competition between business people. The objectives of this study are: to analyze the management strategy that is suitable for use at PT Astra Honda Motor in the city of Bengkulu. The technique of this research is through field research techniques, and includes qualitative descriptive research. The results of the study indicate that: strategic management analysis is suitable for use by PT Astra Honda Motor in the city of Bengkulu in order to increase the number of sales: 1) Strength (strength) of the company, namely as a dealer in Bengkulu City which has complete facilities and infrastructure in the marketing and maintenance process of Honda motorcycles; 2) Weaknesses (weaknesses) of the company, namely the lack of promotion, integration of data and information between CV. Astra Honda Motor Bengkulu City and PT. Astra Honda Motor is inadequate to obtain information quickly and accurately; 3) Opportunities (opportunities) for the company, namely a large market share; 4) Threats (threats) for the company, namely the presence of new competitors such as Bajaj and Chinese motorcycles, the community paradigm in assessing product superiority based on certain events, rapidly changing community trends so that they prefer new products that appear on the market and the level of use of motorcycles the higher it also triggers the high number of accidents that occur on the highway so that people hesitate in determining the type of vehicle to be chosen; 5) Based on the results of the SWOT analysis, the strategies that can be carried out by the company are the Market Development Strategy, Product Development Strategy, and Brand Image Strategy. Keywords: Analysis, Strategic Management, Business Competition UM. Bengkulu 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2743 10.36085/jems.v3i1.2743 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 76-83 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2743/pdf 10.36085/jems.v3i1.2743.g1607 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2744 2022-09-28T20:20:50Z jems:ART

PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI Krisdayanti, Hana Arini, Eti This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study. Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and                    Consumer Buying Interest. UM. Bengkulu 2021-12-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2744 10.36085/jems.v3i1.2744 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 67-75 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2744/pdf 10.36085/jems.v3i1.2744.g1606 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2754 2022-09-28T20:20:50Z jems:ART

PENGARUH PERSEPSI HARGA, PROMOSI DUNIA MAYA DAN CYBERCRIME TERHADAP MINAT BELI (INDOMARET KECAMATAN GADING CEMPAKA KOTA BENGKULU) Battiar, M.Tidi Subandrio, Subandrio This study aims to determine the variables that affect buying interest in Indomaret kec. Gading Cempaka, Bengkulu City, either partially or simultaneously. There are several variables that will be discussed in this study, including price perception (X1), cyber promotion (X2), and cyber crime (X3). In this study the authors used the data collection method by means of observation, distributing questionnaires or questionnaires. The object in this study were consumers of Indomaret Kec. Gading Cempaka, Bengkulu City with a total of 90 respondents. And the determination of the sample used in this study used accidental sampling technique, namely taking respondents as a sample based on chance, that is, anyone who happens to meet the researcher can be used as a sample.            In this study, the authors used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that Price Perception (X_1), Virtual World Promotion (X_2) and Cyber Crime (X3) on the dependent variable Buy Interest (Y), this can be seen in the F test which states the value of F_count> Ftable, namely (127,964> 3,102) and (sig α = 0.000 <0.050), it can be concluded that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect on Purchase Intention (Y ) in Indomaret Kec Gading Cempaka, Bengkulu City. Keywords: Price Perception, Cyber Promotion, Cyber Crime, and Buying Interest. UM. Bengkulu 2022-01-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2754 10.36085/jems.v3i1.2754 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 127-139 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2754/pdf 10.36085/jems.v3i1.2754.g1679 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2763 2022-09-28T20:20:50Z jems:ART

Pengaruh Motivasi Kerja, Disiplin Kerja dan Insentif Terhadap Kepuasan Kerja Karyawan Febrian Enriko, Febrian Enriko Arianto, Tezar This study aims to determine the effect of work motivation, work discipline, incentives on job satisfaction of employees of PT Citra Mitra Sehati Bengkulu. This type of research uses a causal associative method with a quantitative approach with a total sample of 75 employees. Data collection techniques used are observation, interviews, questionnaires. The data analysis method used is multiple linear regression, coefficient of determination, f test and t test.            The results of this study indicate that from the results of data management, it can be concluded that all independent variables, namely Work Motivation (X1), Work Discipline (X2) and Incentives (X3) variables simultaneously or jointly have a positive and significant effect on the dependent variable, namely Job Satisfaction. Employee (Y) at PT. Mitra Sehati image from the regression equation test results obtained are as follows: Y= 2.210 + 0.977 X1 + 0.406 X2 + 0.251 X Keywords : Work Motivation, Work Discipline, Incentives, Job Satisfaction UM. Bengkulu 2022-01-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2763 10.36085/jems.v3i1.2763 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 107-115 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2763/pdf 10.36085/jems.v3i1.2763.g1751 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2847 2022-09-28T20:16:56Z jems:ART

PENGARUH PRIVASI, KEAMANAN DAN KEPERCAYAAN TERHADAP NIAT BERTRANSAKSI ONLINE DI SITUS SHOPEE (Studi Kasus Pada Masyarakat Jl. Hibrida RT. 07 Kota Bengkulu) Sanjaya, Bora Ekowati, Sri This study aims to determine the effect of privacy, security and trust on the intention to transact online on the Shopee site in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumer on the Shopee site which is located in Bengkulu City. The sampling method used a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 120 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test.The results of this study can be concluded that the Privacy variable has a positive effect on Consumer Online Transaction Intentions, Security has a positive effect on Consumer Online Transaction Intentions, Trust has a positive effect on Consumer Online Transaction Intentions, and Privacy, Security and Trust together have a positive and significant effect on Consumer Online Transaction Intention. Keywords : Privacy, Security, Trust and Online Transaction Intention  UM. Bengkulu 2022-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2847 10.36085/jems.v3i2.2847 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 155-166 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2847/pdf 10.36085/jems.v3i2.2847.g1887 Copyright (c) 2022 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2855 2022-09-28T20:20:50Z jems:ART

KEPUASAN KONSUMEN PADA RESTORAN ADEM RESTO KOTA BENGKULU Upik, Putril Hidayati Ratnawili, Ratnawili This study aimed to determine the effect of service quality, facilities,  prices toward customers’ satisfaction of Adem Resto Restaurant in Bengkulu City. This study used qualitative research method. The total sample of this research was 90 customers of Adem Resto Restauran in Bengkulu City that taken by using accindental sampling technique. The data was collected by using observation and questionnaire. The data was analyzed by using multiple regression analysis and coefficients of determination. The results of the research show that the regression equation analysis is Y= 0.761 + 0.335 (X1) + 1.237 (X2) + 0.683 (X3) The value (constant) of 0.761 means that if the variables of Service Quality (X1), Facilities (X2) and Price (X3), equal to zero, the variable satisfaction of the congregation (Y) will remain at 0.761. The regression coefficient of Service Quality (X1) of 0.335. It states that every one unit increase in the value of the Service Quality variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.335 assuming that the Facility (X2) and Price (X3) variables are considered constant or = 0. The Facility regression coefficient (X2) of 1,237 states that every one unit increase in the value of the Facility variable can increase the value of the pilgrim satisfaction variable (Y) by 1.237, assuming that the variables of Service Quality (X1) and Price (X3) are considered constant or = 0. Price regression coefficient (X3) of -0.683 states that every one unit decrease in the value of the Price variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.683, assuming that the variables of Service Quality (X1) and Facilities (X2) are considered constant or = 0. UM. Bengkulu 2022-01-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2855 10.36085/jems.v3i1.2855 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 116-126 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2855/pdf 10.36085/jems.v3i1.2855.g1695 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2921 2022-09-28T20:20:50Z jems:ART

ANALISIS PENERAPAN PAJAK PERTAMBAHAN NILAI PADA PERUM BULOG KANTOR WILAYAH BENGKULU Khair, Ummul Hernadianto, Hernadianto Junaidi, Anwar Abdullah, Muhammad Penelitian ini bertujuan untuk menganalisis kesesuaian penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu dengan Undang-undang Perpajakan Republik Indonesia Nomor 42 Tahun 2009 tentang Pajak Pertambahan Nilai. Penelitian ini menggunakan metode kualitatif deskriptif  dimulai dari tahap pengumpulan data, reduksi dan kategorisasi data, displai data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu telah sesuai dengan UU Perpajakan Republik Indonesia dimana Perum BULOG Kantor Wilayah Bengkulu telah melakukan pemungutan pajak masukan, membuat faktur pajak keluaran, dan membayar pajak keluaran. Adapun dalam hal penghitungan, penyetoran, dan pelaporan Pajak Pertambahan Nilai di Perum BULOG Kantor Wilayah Bengkulu dilakukan langsung oleh BULOG Pusat sebagai tempat pajak terutang. Hal ini sesuai dengan Peraturan Direktur Jendral Pajak Nomor PER-10/PJ./2008 tentang tempat pajak terutang bagi pengusaha kena pajak. Kata Kunci          : Penerapan, Pajak Pertambahan Nilai, Undang-undangNomor 42 Tahun 2009. UM. Bengkulu 2022-01-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2921 10.36085/jems.v3i1.2921 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 92-106 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2921/pdf 10.36085/jems.v3i1.2921.g1659 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/2922 2022-09-28T20:20:50Z jems:ART

The Effect of Managerial Talented on Work Experience in Post Office Managers in Regional IV Jakarta Dwianto, Agung Surya Purnamasari, Pupung Along with the Industrial Revolution, and now even entering the 5.0 Industrial Revolution, of course high creativity and innovation are required from each business entity. Organizations can no longer run a business as usual, every time and every time they are required to make various kinds of breakthroughs, so that they can remain relevant / survive the changes that occur. Likewise with what happened in the field of courier services, the industry in which PT. Pos Indonesia, whose conditions are currently getting tighter and fiercer. For this reason, a manager who has high work experience is needed in order to help the company win the existing competition. One way to get managers who have high work experience is to attract individuals who have good managerial talent to join the company. Managers who have good managerial skills tend to have high work experience, because these employees will always be prioritized when there is an empty position, or when there is a promotion in a department. This study aims to analyze the direct effect of managerial talented on work experience. This study uses a quantitative approach with a survey method by providing a list of questions to the respondent. The procedure used in testing, data processing and model development is structural equation modeling. Data were analyzed using AMOS statistical software tools. This method is used to facilitate the discovery of the effect (causal) of exogenous variables on endogenous variables. This research was conducted without any treatment from the researcher. The population in this study were all post office managers at PT. Pos Indonesia -Regional IV Jakarta, totaling 160 people. The results of this study prove that there is a positive direct effect of managerial talented on work experience.Keywords: Managerial Talented, Work Experience, Post Office. UM. Bengkulu 2022-01-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/2922 10.36085/jems.v3i1.2922 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 1 (2022): Januari; 140-154 2721-5415 10.36085/jems.v3i1 eng https://jurnal.umb.ac.id/index.php/jems/article/view/2922/pdf 10.36085/jems.v3i1.2922.g1724 Copyright (c) 2021 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/3157 2022-09-28T20:16:56Z jems:ART

PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA Anggila, Dwi Junita Subandrio, Subandrio This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers. UM. Bengkulu 2022-02-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3157 10.36085/jems.v3i2.3157 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 167-182 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3157/pdf 10.36085/jems.v3i2.3157.g1888 Copyright (c) 2022 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/3158 2022-09-28T20:16:56Z jems:ART

PENGARUH PENGALAMAN KERJA, MOTIVASI, DAN PRESTASI KERJA TERHADAP PENGEMBANGAN KARIR KARYAWAN DI PT. LAUTAN BERLIAN CABANG BENGKULU Saputra, Bemo Arianto, Tezar This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers. UM. Bengkulu 2022-02-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3158 10.36085/jems.v3i2.3158 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 183-191 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3158/pdf 10.36085/jems.v3i2.3158.g1889 Copyright (c) 2022 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/3177 2022-09-28T20:16:56Z jems:ART

PENGARUH REWARD DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PUTRA MAS REJANG LEBONG Sari, Ika Laudia Subandrio, Subandrio The purpose of this study was to determine the effect of rewards and work environment on the performance of employees of CV. Putra Mas Rejang Lebong.This research uses descriptive research method with quantitative data analysis. The population in this study were all employees at CV. Putra Mas Rejang Lebong.Based on the results of multiple linear regression, the form of regression equation is Y = 3.708 + 0.373 (X_1) + 0.644 (X_2). The results of the research and hypothesis show that the reward shows the value of t_hit> t_ (α / 2) (2,338> 2,026) and (sig α = 0.025 <0.050), the work environment shows the value of t_hit> t_ (α / 2) (6,138> 2,026) and (sig α = 0.000 <0.050). Reward (X1) is 2,338 and Work Environment variable (X2) is 6,138. Conclusion based on the results of research that has been done, there is a positive and significant influence between the variable Reward (X_1) and Work Environment (X_2) together have an effect on the Employee Performance of CV. Putra Mas Rejang Lebong. We recommend that the leader of CV. Putra Mas Rejang Lebong, where the company is expected that in the future the perception of these matters can be of special concern so that in the future employee perceptions of the rewards from the company can be better, after that the work environment is expected in the future this can be material for evaluation and special attention so that the work environment of the the company can increase as well as employee performance. Keywords : Reward, Work Environment, and Employee Performance UM. Bengkulu 2022-02-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3177 10.36085/jems.v3i2.3177 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 192-199 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3177/pdf 10.36085/jems.v3i2.3177.g1922 Copyright (c) 2022 (JEMS) Jurnal Entrepreneur dan Manajemen Sains

oai:ojs.pkp.sfu.ca:article/3267 2022-09-28T20:16:56Z jems:ART

PENGARUH ENDORSEMENT FASHION, MEDIA SOSIAL INSTAGRAM DAN LOKASI TOKO TERHADAP MINAT BELI PAKAIAN REMAJA (Studi Kasus Toko Duta Tanah Abang Kota Bengkulu) Adam Makna, Renaldi Setiadi, Yulius Wahyu This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Endorsement Fashion variable has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, Social Media Instagram has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, the Store Location has a partially significant effect. on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, and Endorsement Fashion, Instagram Social Media and Store Location have a significant simultaneous effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City.   Keywords : Endorsement Fashion, Instagram Social Media and Store Location, Buying Interest UM. Bengkulu 2022-03-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3267 10.36085/jems.v3i2.3267 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 200-212 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3267/2123 10.36085/jems.v3i2.3267.g2123 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3397 2022-09-28T20:16:56Z jems:ART

PENGARUH MUTU PELAYANAN, LOKASI DAN DESAIN INTERIOR TERHADAP KEPUTUSAN MENGINAP DI HOTEL LATANSA BENGKULU Bio Sanjaya, Aji This study aims to 1) The effect of service quality on the decision to stay at the Latansa Hotel Bengkulu. 2) The influence of location on the decision to stay at the Latansa Hotel Bengkulu. 3) The influence of consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. 4) The influence of service quality, location and consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of Hotel Latansa Bengkulu. Based on the results of research on the influence of service quality, location and interior design on the decision to stay at the Latansa Hotel Bengkulu. The quality of service has a positive effect on the customer's decision to stay at the Latansa Bengkulu Hotel, thus the higher the service quality, the higher the customer's decision to stay at the Latansa Bengkulu Hotel. Location has a positive effect on the customer's decision to stay at Hotel Latansa Bengkulu, thus the higher the location, the higher the customer's decision to stay at Hotel Latansa Bengkulu. Interior design has a positive effect on customer stay decisions. Service quality, location and interior design together show the influence on customer stay decisions at Hotel Latansa Bengkulu Keywords: Service Quality, Location, Interior Design, Decision, UM. Bengkulu 2022-06-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3397 10.36085/jems.v3i2.3397 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 213-223 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3397/2281 10.36085/jems.v3i2.3397.g2281 12 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3398 2023-01-08T16:54:26Z jems:ART

PENGARUH KETERLIBATAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA Onsardi, Onsardi Aldi Saputra, Andre The purpose of this study was to determine the effect of work involvement, work motivation on job satisfaction (Case Study of Employees of PT. Bukit Barisan Sandjaya Ulma).This study uses a causal associative research method using a quantitative approach. The population in this study were employees of PT. Bukit Barisan Sandjaya Ulma totaling 80 people with sampling using total sampling and data collection techniques using observation and questionnaires.Based on the research results and hypotheses, it shows that work involvement (X1) is t_hit>t_tabel(4.643 > 1.664) and (sig = 0.000 < 0.050), and work motivation (X2) is t_hit>t_tabel (2.092 > 1.664) and (sig = 0.040 < 0.050), Partially the two variables of work involvement and work motivation have a significant effect on job satisfaction. The results of the f test show that Fcount > Ftable (21,589 > 3,965) and (sig = 0.000 < 0.050), Simultaneously Significantly Affects Job Satisfaction.   Keywords: Job Involvement, Work Motivation, Job Satisfaction UM. Bengkulu 2022-06-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3398 10.36085/jems.v3i2.3398 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 224-231 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3398/2280 10.36085/jems.v3i2.3398.g2280 2022 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3399 2022-09-28T20:16:56Z jems:ART

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Interaktif Media Siber) Bahrun, Khairul Yusuf, Muhamat This study entitled the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber.. The formulation of the problem in this study is hom  the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber.. The purpose of this study is to determine the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber. This research was conducted for l  month, starting on January 15, 2021 and completed on February 15, 2022. The population of this study wes all employees at PT.  Cyber  Media Interactive, totaling 40 people. The results showed that respondents’ perceptions of Compensation (X1) and Job Satisfaction (X2) had an effect on Employee Retention (Y) with multiple linear regression results with the following equation: Y = 3.782 + 0.406 (X1) + 0.724 (X2) And the coefficient of determination of R2 = 0.943 or approximately (94.3%) through hypothesis testing together (simultaneously) and individually (partial) in this study using the f-test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y) that is = (308,712 > 2,249) and (sig = 0.000 < 0.050), Thus it  can be concluded that H3 is  accepted, meaning that simultaneously the Compensation (X1) and Job Satisfaction (X2) variables have a significant effect on Employee Retention (Y).   Keywords: Compensation and Job Satisfaction on Employee Retention. UM. Bengkulu 2022-06-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3399 10.36085/jems.v3i2.3399 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 260-271 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3399/2295 10.36085/jems.v3i2.3399.g2295 2022 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3405 2022-09-28T20:16:56Z jems:ART

PENGARUH KEDEKATAN EMOSIONAL DAN KOMUNIKASI PEMASARAN TERHADAP LOYALITAS KONSUMEN MINIMARKET NAMORA KOTA BENGKULU Yunita, Melda Kontesa, Lia This study aims 1). The effect of emotional closeness on consumer loyalty of Namora minimarket Bengkulu City, 2). The effect of marketing communication on consumer loyalty of Namora Bengkulu City minimarkets, 3). The influence of emotional closeness and marketing communication on consumer loyalty of Namora Bengkulu City minimarket. This study used a descriptive quantitative reseach method. The population of this study were all of customers of Namora minimarket in Bengkulu City. The sampel was 100 customers that taken by using accidental sampling tecnique. The data was processed by using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the emotional closeness variable has a significant effect on the consumer’ loyalty variable, H1 is accepted and marketing communication has a significant effect on the consumer loyalty variable, H2 is accepted. Meanwhile, the f test of emotional closeness (X1) and marketing communication (X2) has a significant influence on consumer’ loyalty (Y) of Namora Minimarket in Bengkulu City, so that H3 is accepted. The overall significant level is (sig = 0.000 < 0.05) with a regression equation Y = 0.650 + 0.734 (X1) + 0.345 (X2), and the coefficient of determination (R2) R Square value is 0.761. The coefficient of determination means that together emotional closeness and marketing communication make a big contribution in consumer’ loyalty of Namora Minimarket in Bengkulu City. The most dominant factor with the largest regression coefficient value is the emotional closeness variable (X1) with a value of 0.734.   Keywords : Emotional Closeness, Marketing Communication, Consumer Loyalty UM. Bengkulu 2022-06-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3405 10.36085/jems.v3i2.3405 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 251-259 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3405/2293 10.36085/jems.v3i2.3405.g2293 2022 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3406 2023-01-08T17:04:44Z jems:ART

PENGARUH KUALITAS LAYANAN DAN KEPERCAAN TERHADAP KEPUASAN PELANGGAN TERHADAP MITRA GRAB CABANG KOTA BENGKULU Onsardi, Onsardi Arisca Saputra, Deky This study was conducted to know the effect of service quality and trust on customer satisfaction toMitra Grab in Bengkulu City either partially or simultaneously. There are several factors discussed in this study, namely Service Quality (X1), and Trust (X2)on Mitra Grab in Bengkulu City (Y). The object of this research is 96 customers ofMitra Grab Bengkulu City. In this study the researcher used data collection methods by means of observation, interviews and questionnaires.                With the methods using multiple linear regression analysis, it was obtained the results of the regression equation analysis: Y = 9.388 + 0.372 () + 0.301 (X2), and the results of hypothesis testing show that the quality of service resulted the value of t-count> t-table (7.756>1.98580) and (sig < = 0,000 < 0,050), and Trust shows the value of t-count> t-table (3.538>1.98580) and (sig < = 0,001 < 0,050). It can be concluded that Service Quality and Trust have a positive and significant effect oncustomer satisfaction.   Keywords: Quality of Service, Trust and Customers.   UM. Bengkulu 2022-06-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3406 10.36085/jems.v3i2.3406 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 272-279 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3406/2303 10.36085/jems.v3i2.3406.g2303 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3417 2022-09-28T20:16:56Z jems:ART

PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PERAWAT HONORER PADA RUMAH SAKIT UMUM DAERAH REJANG LEBONG Dioba Sanjaya, Muhammad Ade Fitri, Marliza This study aims to determine the effect of compensation and motivation on the performance of honorary nurses at the Rejang Lebong Regional General Hospital. This type of research uses quantitative methods, the object of this research is the Honorary Nurse at the Rejang Lebong Regional General Hospital with the sampling method, namely the total sampling technique. The number of respondents in this study were 77 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the compensation variable has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, motivation has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, and compensation and motivation have a simultaneous significant effect on Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital. Keywords: Compensation, Motivation, Nurse Performance UM. Bengkulu 2022-06-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3417 10.36085/jems.v3i2.3417 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 232-243 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3417/2288 10.36085/jems.v3i2.3417.g2288 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3419 2022-09-28T20:16:56Z jems:ART

PENGARUH VARIASI PRODUK KUE DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA TOKO TATA BAKERY CABANG LINGKAR BARAT KOTA BENGKULU Cesilia, Apita Ekowati, Sri This study aimed to find out the effect of cake product variations and service quality on buying interest at the Tata Bakery Shop,Lingkar Barat Branch,Bengkulu City.This Study applied the type of quantiative descriptive research.The object of this study was the consumer at Tata Bakery wich is located on the lingkar barat,bengkulu city.the sampling method employed a non-probability technique,namely accidental sampling.The number ofrespondents in this study were 130 people.This study used a collection method in the form of a questionnaire.To analyze the data,this research uses multiple linear regression analysis test,and hypothesis testing,namely t-test and f-test.the results of the study conclude that the variabel cake product variations had a positive effect on buying interest,service quality contributed to a positive effect on buying interest,and cake product variations,and service quality together had a positive and significant effect on buying interest.   Keywords: Cake Product Variation, Service Quality,Buying Interest UM. Bengkulu 2022-07-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3419 10.36085/jems.v3i2.3419 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 311-318 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3419/2341 10.36085/jems.v3i2.3419.g2341 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3420 2022-09-28T20:16:56Z jems:ART

PENGARUH STRES KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT.ACCENTUATES CABANG KOTA BENGKULU (Studi Kasus Karyawan Sales Counter) Gustianto, Ichsan Islamuddin, Islamuddin Abstract : This study aims to determine the effect of work stress and compensation on employee performance at PT. Accentuates Bengkulu City Branch. Theresearch type used was the quantitative method. The object of the research was the employees of PT.Accentuates Bengkulu City Branch using the sampling method namely the total sampling technique. The respondents consisted of 42 people. The researcher used the data collection methods by means of observation, interviews and distributing questionnaires. The data was analyzed using Instrument Tests. They were Validity Test and Reliability Test, Classical Assumption Test namely Multicollinearity Test, Normality Test and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing namely t-test and f-test. The results show that the work stress variable has a negative and partially significant effect on the employee performance at PT. Accentuates Bengkulu City Branch. The compensation variable has a positive and partially significant effect on the employee performance at PT. Accentuates Bengkulu City Branch, while the work stress and compensation have a significant effect simultaneously on the Employee Performance PT.Accentuates Bengkulu City Branch.   Keywords: Job Stress, Compensation, Employee Performance UM. Bengkulu 2022-07-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3420 10.36085/jems.v3i2.3420 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 319-327 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3420/2342 10.36085/jems.v3i2.3420.g2342 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3421 2022-09-28T20:16:56Z jems:ART

PENGARUH REWARD DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA HONDA BINTANG MOTOR KOTA BENGKULU Hermayani, Mince Islamuddin, Islamuddin This study aims to determine the effect of Reward (X1) and Work Discipline (X2) on Employee Performance (Y) at Honda Bintang Motor Bengkulu City, either partially or simultaneously. The objects in this study were the employees of Honda Bintang Motor in Bengkulu City, amounting to 56 people. In this study the authors used quantitative methods and data collection by means of observation, interviews and questionnaires. The data analysis technique used instrument test, classical assumption test, analysis of respondents' responses, multiple linear regression analysis, determinant coefficient (R2), and also hypothesis testing.             Based on the results of multiple linear regression analysis, the equation Y = 11.324 + 0.326X1 + 0.257 (X2) +e. This equation can be explained by the positive influence of each independent variable, namely Reward (X1) and Work Discipline (X2) on employee performance (Y). The value of the coefficient of determination (R2) from R Square is 0.609, this result shows that the variable Reward (X1) and Work Discipline (X2) affect employee performance (Y) by 60.9% while the remaining 39.1% is influenced by other variables that not investigated in this study. Based on the results of hypothesis testing with the t test showing the Reward variable (X1), the tsign value < 0.000, it can be concluded that the reward has a significant influence on employee performance (Y), the Work Discipline variable (X2) obtained the tsign value < 0.003, it can be concluded that the discipline work has a significant influence on employee performance (Y).             Based on the results of hypothesis testing using the F test, the Fsign value is 0.000b < 0.05. This means that together Reward (X1) and Work Discipline (X2) have a significant effect on Employee Performance (Y) at Honda Bintang Motor Bengkulu City.   Keywords : Reward, Work Discipline, Employee Performance UM. Bengkulu 2022-07-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3421 10.36085/jems.v3i2.3421 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 304-310 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3421/2340 10.36085/jems.v3i2.3421.g2340 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3422 2022-09-28T20:16:56Z jems:ART

PENGARUH KEPUASAN KERJA DAN JOB INSECURITY TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. ALNO AGRO UTAMA Puji Rahayu, Nita Ade Fitri, Marliza This study aims to determine the effect of job satisfaction and job insecurity on employee turnover intention at PT. Alno Agro Utama either partially or simultaneously. There are several independent variables (x) that will be discussed in this study, including job satisfaction and job insecurity which are the objects in this study are employees at PT. Alno Agro Utama, totaling 105 people. In this study, there are several data analysis techniques used, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 2.754 - 0.198 (X1) + 0.479 (X2). The results of the t-test on the job satisfaction variable (X1), show t count > t table, namely (-2.711 > 1.98472) and sig < a (0.010 < 0.050). Job Insecurity (X2), shows t count > t table, namely (2.891 > 1.98472) and sig < a (0.003 < 0.050). The results of the F test show that Fcount > Ftable, (96.918 > 3.088) and sig < a (0.000 < 0.050). From the results of the tests that have been carried out, it can be concluded that the variables of Job Satisfaction and Job Insecurity have a partial or simultaneous effect on Employee Turnover Intention at PT. Alno Agro Utama.   Keywords : Job Satisfaction, Job Insecurity and Turnover Intention UM. Bengkulu 2022-07-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3422 10.36085/jems.v3i2.3422 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 292-303 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3422/2339 10.36085/jems.v3i2.3422.g2339 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3423 2022-09-28T20:16:56Z jems:ART

PENGARUH KEPERCAYAAN MEREK, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN MOTOR YAMAHA NMAX DI KECAMATAN GADING CEMPAKA KOTA BENGKULU Pratiwi, Tisa Subandrio, Subandrio This study aims to determine the effect of brand trust, brand image, and perceived quality on customer loyalty for Yamaha NMax motorcycles in Gading Cempaka District Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Brand Trust, Brand Image, and Perceived Quality. The objects in this study were 60 Yamaha NMax customers in Gading Cempaka District Bengkulu City. In this research, the author uses data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Brand Trust, Brand Image, and Quality Perception have partial or simultaneous effect on Customer Loyalty of Yamaha NMax Motorcycles in Gading Cempaka District Bengkulu City. From the results of multiple linear regression, the regression equation is as follows: Y = 0.398 + 0.945 () + 0.330 (X2) + 0.315 (X3).   Keywords:      Brand Trust, Brand Image, Perceived Quality and Customer Loyalty   UM. Bengkulu 2022-07-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3423 10.36085/jems.v3i2.3423 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 280-291 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3423/2337 10.36085/jems.v3i2.3423.g2337 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3424 2022-09-28T20:16:56Z jems:ART

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KENYAMANAN TERHADAP MINAT BELI ULANG KONSUMEN PADA MASKER SENSI DISAAT PANDEMI COVID-19 Sundari, Yayuk Setiadi, Yulius At the end of 2019, the emergence of Corona Virus Disease or Covid -19 in China (Wuhan) and entering Indonesia in March 2020. This virus attacks the respiratory tract in humans which ultimately requires people to wear masks to prevent transmission of COVID-19. This makes people always buy masks to prevent transmission of the virus, namely sensi masks because these masks are surgical masks. In choosing masks for repurchase intention, several factors are considered by consumers, including product quality, brand image, and comfort. Muhammadiyah University of Bengkulu. The population in this study were students of the Management Study Program, Muhammadiyah University of Bengkulu. The use of sensi masks in Bengkulu City. The data collection method was using a questionnaire. Sampling using purposive sampling method with a total of 180 respondents. Testing the instrument using validity and reliability tests. The data analysis technique to answer the hypothesis in this study used multiple linear regression analysis. The results showed that Product Quality (X1) had a positive and significant effect on repurchase interest (Y) on sensi masks during the covid-19 pandemic in University Management Study Program students. Muhammadiyah Bengkulu. Brand Image (X2) has a positive and significant influence on repurchase interest (Y) on sensi masks during the covid-19 pandemic among students of the Management Study Program at Muhammadiyah University of Bengkulu. Convenience (X3) has a positive and significant effect on repurchase interest (Y) on sensi masks during the covid-19 pandemic among students of the Management Study Program at Muhammadiyah University of Bengkulu. Keywords: Product Quality, Brand Image, Convenience, and Repurchase Interest UM. Bengkulu 2022-07-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3424 10.36085/jems.v3i2.3424 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 328-338 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3424/2356 10.36085/jems.v3i2.3424.g2356 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3425 2022-09-28T20:16:56Z jems:ART

STRATEGI FUNDRAISING DALAM MENGELOLA DANA (ZIS) ZAKAT, INFAQ, SHADAQAH DI LAZISMU WILAYAH BENGKULU Kurniawan, Agro Ekowati, Sri This research presents the study of fund-raising strategy for managing the funds of Zakat, Infaq, Shadaqah atMuhammadiyah Zakat, Infak, and Shodaqoh Institution (Lazismu)of Bengkulu Region. This study aims to determine the fund-raising strategy in managing Zakat, Infaq, Shadaqah funds at Lazismu. This type of research was descriptive by using qualitative methods. The method of data collection technique were through observation, interviews, and documentation.The results of this study indicated that the strategies of Lazismu generally used dialogue fund-raising, corporate, multi-channel and donor retention and development. There was no longer routinely for distributing ZIS, due to lack of public understanding in term of obligation to carry out ZIS.   Keywords: Fund-raising Strategy, Dialogue, Corporate, Multi-channel, Develovment. UM. Bengkulu 2022-06-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3425 10.36085/jems.v3i2.3425 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 244-250 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3425/2290 10.36085/jems.v3i2.3425.g2290 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3560 2022-09-28T20:16:56Z jems:ART

PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA Syafira, Hana Yulinda, Ade Tiara Yulinda Abstract This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means Ha is accepted and H0 is rejected, that the Green marketing variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa .2) The tSig value for the Lifestyle variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the Lifestyle variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa. 3) The hypothesis test above can be seen for the Green marketing variable (X1), and Lifestyle (X2) Fsig value = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on purchasing decisions (Y) on Yamaha Panca Motor Pagar Dewa.   Keywords: Green Marketing, Lifestyle, Decision, UM. Bengkulu 2022-08-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3560 10.36085/jems.v3i2.3560 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 339-349 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3560/2412 10.36085/jems.v3i2.3560.g2412 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3562 2022-09-28T20:16:56Z jems:ART

PENGARUH PENGAWASAN, DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. SEMEN MERAH PUTIH KOTA BENGKULU Ningsih, Elpi Widiya Arini, Eti This study aims 1). To determine the effect of supervision on employee performance at PT.Semen Merah Putih, Bengkulu City. 2). To determine the effect of work discipline on employee performance at PT.Semen Merah Putih, Bengkulu City. 3). To determine the influence of organizational culture on employee performance at PT.Semen Merah Putih, Bengkulu City. 4). To determine the effect of supervision, work discipline, and organizational culture on employee performance at PT. Semen Merah Putih, Bengkulu City. This type of research is a quantitative approach. With descriptive method. The population in this study were all employees at PT.Semen Merah Putih, Bengkulu City, amounting to 47 people. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 47 customers. Based on the results of research on the influence of supervision, work discipline, and organizational culture on employee performance at PT. Red and White Cement Bengkulu City. The following conclusions can be drawn: 1). Supervision has a positive effect on the performance of employees of PT. Semen Merah Putih thus the higher the supervision it will improve the performance of employees at PT. Red and White Cement. 2). Work discipline has a positive effect on the performance of employees of PT. Semen Merah Putih thus the higher the work discipline it will improve the performance of employees at PT. Red and White Cement. 3). Organizational Culture has a positive effect on the performance of employees of PT. Semen Merah Putih thus the higher the Organizational Culture it will improve the performance of employees at PT. Red and White Cement. 4). Supervision, work discipline and Organizational Culture together show the effect on employee performance.   Keywords: Supervision, work discipline, organizational culture and employee performance. UM. Bengkulu 2022-08-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3562 10.36085/jems.v3i2.3562 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 350-358 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3562/2419 10.36085/jems.v3i2.3562.g2419 https://creativecommons.org/licenses/by-nc-nd/4.0

oai:ojs.pkp.sfu.ca:article/3573 2022-09-28T20:16:56Z jems:ART

PENGARUH LINGKUNGAN KERJA, TIPE KEPRIBADIAN, DAN GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWANPT. SANDABI INDAH LESTARI BENGKULU UTARA Fikuria, Vika Sismanto, Adi This study aims to determine the effect of the work environment, personality type and leadership style on employee loyalty at PT. Sandabi Indah Lestari. This type of research is a type of quantitative research, the object of this research is all permanent employees in the factory office area of ​​PT Sandabi Indah Lestari. Sampling method using total sampling technique. The number of respondents in this study were 126 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and F-test. The results of this study can be concluded that the work environment variable has a positive effect on employee work loyalty, personality type has a positive effect on employee work loyalty, and leadership style has a positive effect on employee work loyalty. Keywords: work environment, personality type and leadership style on employee loyalty UM. Bengkulu 2022-08-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://jurnal.umb.ac.id/index.php/jems/article/view/3573 10.36085/jems.v3i2.3573 Jurnal Entrepreneur dan Manajemen Sains (JEMS); Vol. 3 No. 2 (2022): Juli 2022; 359-367 2721-5415 10.36085/jems.v3i2 eng https://jurnal.umb.ac.id/index.php/jems/article/view/3573/2420 10.36085/jems.v3i2.3573.g2420 https://creativecommons.org/licenses/by-nc-nd/4.0 ff65b1850940b487b48b439bcf27a937