Jurnal Entrepreneur dan Manajemen Sains (JEMS)

PEMODELAN EPS DAN ROE MENGGUNAKAN METODE REGRESI MULTIVARIAT MELALUI UJI MANOVA

Mulawarman Awaloedin, Jasmine Avrilia Fahada, Anneke Sayarifah Qatrunnada — Wed, 14 Jan 2026 00:00:00 +0700

This study aims to analyze the simultaneous influence of financial and operational ratios on two main indicators of company performance, namely Earnings per Share (EPS) and Return on Equity (ROE), in the tourism and hospitality sectors. Using the multivariate regression approach and the MANOVA test, this study examines the financial data of a star hotel that listed its shares on the Indonesian stock exchange for the period 2010–2024. The variables analyzed included Occupancy Rate, ADR, Current Ratio, Gross Operating Profit (GOP), Net Operating Profit (NOP), Debt to Equity Ratio (DER), and Debt to Asset Ratio (DAR). The regression model was shown to meet all classical assumptions and had high predictive power (R² > 97%). The results of the MANOVA test showed that only Net Operating Profit (NOP) had a significant effect on EPS and ROE simultaneously (Wilks' Lambda = 0.0014; p = 0.0001). These findings confirm that operational profitability is a key determinant of shareholder value, especially in the context of post-crisis recovery. This research makes a strategic contribution to financial decision-making in tourism companies operating in a volatile economic environment.

Keywords: Earnings per Share (EPS), Return on Equity (ROE), Net Operating Profit (NOP), Financial Performance, Tourism Industry

PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI INTERPERSONALTERHADAP MOTIVASI KERJA KARYAWAN DI UPTD LABORATORIUM KONSTRUKSI DAN BANGUNAN DINAS PUPR PROVINSI BENGKULU

Ades Panja Neto, Merta Kusuma — Wed, 14 Jan 2026 00:00:00 +0700

This study aims to determine the "Influence of Leadership Style and Interpersonal Communication on Employee Work Motivation at the Construction and Building Laboratory Technical Implementation Unit (UPTD), Public Works and Housing Agency, Bengkulu Province," both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 30 people, using the total side technique, which means the entire population is used as the research sample. Based on the t-test on the leadership style variable, it is known that the calculated t _value > t _table (5.535 > 1.697) with a probability of t sig 0.000 < 0.05. On the interpersonal communication variable, the calculated t _value > t _table (3.641 > 1.697) with a probability of t sig 0.001 < 0.05. So it can be concluded that both X variables, namely leadership style and interpersonal communication, partially influence employee performance. Based on the results of the f test, it is known that the calculated f _value > f _table (22,688 > 3.34) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that leadership style and interpersonal communication simultaneously have a positive effect on performance variables. The R square value obtained is 62.7%, which means it has a strong influence. This figure shows that employee performance can be explained by leadership style and interpersonal communication by 82.7%. The remaining 37.3% is influenced by other factors not examined or explained in this study.

Keywords: Compensation, Motivation and Employee Performance

PENGARUH ENDORSMENT DAN RATING REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN IBU YATI LINGKAR BARAT KOTA BENGKULU

Agung Anugrah, Islamuddin Islamuddin — Wed, 14 Jan 2026 00:00:00 +0700

The marketing strategy that is implemented needs to be evaluated and developed in accordance with market developments and the market environment. The marketing strategy must be able to provide a clear and detailed description of how the business will take advantage of every opportunity and combination of several market targets. This study aims to determine the influence of endorsements and review ratings on purchasing decisions at Ibu Yati Lingkar Barat Restaurant in Bengkulu City. This study uses a quantitative approach based on the positivist paradigm. The quantitative approach examines a specific population or sample using data collection tools, which are then analyzed statistically to test the hypotheses that have been formulated. The sample size consists of 100 respondents. The data collection techniques used are observation and questionnaires. It can be concluded that there is a positive and significant influence of Endorsements (X1) on purchasing decisions (Y) at Ibu Yati Restaurant in Lingkar Barat, Bengkulu. Two: There is a positive and significant influence of Rating Review (X2) on the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Three: Endorsement and Rating Review together influence the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant.

Keywords: Endorsement, Rating Review, Purchasing Decision

PENGARUH DISIPLIN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL PROVINSI BENGKULU

Ahmad Zarovi Kurniawan, Mardhiyah Dwi Ilhami — Wed, 14 Jan 2026 00:00:00 +0700

This study aims to determine the effect of work discipline and job training on employee
performance at the Social Service Office of Bengkulu Province. Issues related to discipline and
training effectiveness are a major concern as they affect the quality of public services. This
research employs an associative quantitative approach with a sample of 109 employees and uses
multiple linear regression analysis. Partial test results show that work discipline has a significant
effect on employee performance (t = 4.803; sig. = 0.000), while job training does not have a
significant effect (t = -0.813; sig. = 0.418). However, simultaneous testing indicates that
discipline and training together have a significant effect on employee performance (F = 54.712;
sig. = 0.000), with an Adjusted R² value of 0.501, meaning that 50.1% of the variation in
performance can be explained by both variables.
Keywords: Work Discipline, Job Training, Employee Performance

ANALISIS PERSEPSI KONSUMEN TERHADAP KUALITAS PENDAP DI USAHA PENDAP & PALAI CIK SUR KOTA BENGKULU

Elsi Munalisa, Eti Arini — Thu, 15 Jan 2026 00:00:00 +0700

This study aims to analyze consumer perceptions of the product quality of Pendap at Usaha
Pendap & Palai Cik Sur in Bengkulu City, identify the quality aspects that most influence
consumer evaluations, and understand their relationship with purchase intention and loyalty.
The research employs a qualitative method with a case study approach. Primary data were
obtained through observation, in-depth interviews with 10 consumers and the business owner,
as well as documentation. Data analysis was conducted using thematic analysis techniques to
identify patterns in consumer perceptions. The results show that, in general, consumers have a
positive perception of Pendap quality, particularly in terms of taste, texture, and cleanliness,
which are considered distinctive, authentic, and consistent. However, there are critical notes
regarding packaging and presentation aspects, which some consumers perceive as still simple,
less informative, and less visually appealing. These findings align with consumer perception
theory, which includes cognitive, affective, and conative dimensions, and emphasize the
importance of packaging innovation and enhancing visual appeal without eliminating the
product’s traditional values. This research is expected to contribute theoretically to the study of
traditional culinary marketing and provide practical insights for MSME actors to improve
competitiveness through product quality enhancement, particularly in visual and packaging
aspects.
Keywords: consumer perception, product quality, pendap, traditional food, Bengkulu

PENGARUH KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PDAM PERUMDA TIRTA HIDAYAH KOTA BENGKULU

Anjel Dea Lola, Sri Ekowati — Thu, 15 Jan 2026 00:00:00 +0700

This study aims to determine the effect of leadership and job satisfaction on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This study used a quantitative method with a sample of 130 respondents, using a total sampling technique. The data collection technique used a questionnaire. Data analysis techniques used multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results show that leadership has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of leadership, the more employee work motivation will increase. Job satisfaction has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of employee job satisfaction, with things like salary, work relationships, opportunities for development, and recognition of work results, the higher the employee job satisfaction. And leadership and job satisfaction together have a positive and significant influence on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that with an effective leadership style and a high level of job satisfaction, work motivation will be more optimally increased. These two components work together and are very important to produce productive, loyal, and motivated employees.

Keywords : Leadership, Job Satisfaction, Employee Work Motivation

PENGARUH MEDIA SOSIAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE SECOND DI MARKETPLACE FACEBOOK (STUDI KASUS MAHASISWA UMB)

Onky Dwie Prasetya, Meiffa Herfianti — Sat, 17 Jan 2026 00:00:00 +0700

This study aims to analyze the influence of social media and brand trust on the purchasing decisions of second-hand mobile phones (HP)Iphone on the Facebook marketplace. The sampling method used in this research was proportional area random sampling. The study was conducted using a descriptive quantitative approach and involved a total of 69 respondents. Data were collected through the distribution of questionnaires. Data analysis was carried out using instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing (t-test). The results of the t-test for the social media variable showed that t calculated > t table (4.252 > 1.667) and sig (0.00 < 0.05). For the brand trust variable, the t-test also showed a significant result, with t calculated > t table (3.679 > 1.667). The results of the F-test indicated that the F calculated = 47.508 > F table = 3.13, and the significance value was 0.00 < 0.05. From these findings, it can be concluded that social media and brand trust have a significant and simultaneous influence on the purchasing decisions of second-hand mobile phones on the Facebook marketplace.

Keywords: Social Media, Brand Trust, Purchase Decision