Jurnal Entrepreneur dan Manajemen Sains (JEMS)

PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT INTI BARA PERDANA (IBP) TABA PENANJUNG BENGKULU TENGAH

Arnoldi Arnoldi — 2024-01-17

This study aims to determine the effect of leadership style and work environment on employee performance at Pt Inti Bara Perdana (IBP) Taba Penanjung Central Bengkulu, either partially or simultaneously. The sample in this study was 85 respondents, the data collection method used was Total Sampling. Data collection techniques with observation and questionnaires, data analysis techniques with multiple linear regression.

The tcount for the Leadership Style Variable for the Leadership Style variable is 9,305 which means that there is a positive influence between Leadership Style on Employee Performance at PT Inti Bara Perdana (IBP) Taba Penanjung Bengkulu Tengah. Work Environment Variable The tcount value for the Work Environment variable is 2,342, which means there is a positive influence between the Work Environment and the Decision to Visit PT Inti Bara Perdana (IBP) Taba Penanjung Bengkulu Tengah.

Based on the results of calculations using SPSS, the F test was used to test the coefficients as a whole by using a significant level of 0.05 to obtain a Fsig of 0.000 while the calculated F value was 49,241, this indicates that Ho is rejected and Ha is accepted, thus the overall influence variable namely Leadership Style and Work Environment have a significant and positive influence on Employee Performance at PT Inti Bara Perdana (IBP) Taba Penanjung Bengkulu Tengah.

Keywords: Leadership Style, Work Environment, and Employee Performance

PERBEDAAN PENJUALAN SEBELUM DAN MASA PANDEMI COVID-19 PADA PT. PINUS MERAH ABADI

Angga Aprian Toni — 2024-01-17

The Covid-19 case first appeared in Wuhan, China, at the end of 2019 the spread of this virus pandemic was so fast from human to human, from one country to another, that it spread throughout the world, including Indonesia. This study aims to find out how the company's sales were before and during the Covid-19 pandemic. Is there a significant difference from the company's operations?. Can good and efficient or effective company sales contribute positively to the company?

Based on the results of research that has been done about Analysis of Differences in Company Sales PT. Pinus Merah Abadi Before and During the Covid-19 Pandemic can be summarized as follows: 1. In 2019 before the covid-19 pandemic the total sales of PT Pinus Merah Abadi's wafers amounted to 3,929 (million rupiah) with an average annual sales of 327.41 (million rupiah). 2. Whereas in 2020, after the Covid-19 pandemic, PT Pinus Merah Abadi's total sales amounted to 3,554 with an average annual sales of 296.16 (million rupiah).

There is a significant difference between the sales of the company PT Pinus Merah Abadi, both before the Covid-19 pandemic and during the Covid-19 pandemic. From the results of the research using the different t test above, it is proven that there is a significant difference between sales results in 2019 and 2020. This based on the test results, namely t count = 3.31 > t table 1.782 at a significance level of 5%.

Keywords: Company Sales, Before and During the Covid-19 Pandemic.

PENGARUH BRAND IMAGE DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CONVERSE (Studi Kasus Masyarakat Kelurahan Sawah Lebar Baru Kota Bengkulu)

Anton Darmawan — 2024-01-17

This study aims to determine the effect of brand image and lifestyle on purchasing decisions for Converse brand shoes (Case Study of the Community of Sawah Lebar Baru Village, Bengkulu City). This research uses quantitative research methods. The population in this study was the Sawah Lebar Baru Village Community, Bengkulu City, with the sampling method using the Purposive Sampling method. In the implementation of the research, 110 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using an instrument test, analysis of respondents' responses, classic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing using SPSS 20

Based on the results of multiple linear regression, Y = 4.313 + 0.889 (X_1) + 0.404 (X_2). The coefficient of determination R2 contributes 0.626 or 62.6% to purchasing decisions while the remaining 0.374 or 37.4% is influenced by other variables not included in this research model. The test results have been carried out, it can be seen that the brand image variable is thit> ttable (9.936 > 1.659) and (sig α = 0.000 <0.050), lifestyle variable (X2) is thit > ttable (4.152 > 1.659) and (sig α = 0.000 <0.050), obtained Fcount of 88.691 with a Ftable value of 3.08 namely (88.691 > 3.08) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.

Keywords: brand image, lifestyle, purchase decisio

PENGARUH HARGA DAN PROMO GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE

Bayu Yohan Saputra — 2024-01-17

This study aims to determine the effect of Free Shipping Prices and Promos on Online Purchasing Decisions on the Shopee Application (Study on Management Students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu). This research is a quantitative study with a sample of 110 respondents, using accidental sampling technique. Data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. Price X_1 and Free Shipping Promo X_2 have an influence on Purchase Decision (Y), this can be seen in the F test which states the value of F_count>F_table, namely (248,282 > 3.930) and (sig α = 0.000 <0.000), so you can it can be concluded that H_3 is accepted, meaning that simultaneously the Price variable (X_1) and Free Shipping Promo (X_2) have a significant influence on online purchasing decisions (Y). From the results of the research conducted, the research conducted in this study showed that the X_1 price and the X_2 free shipping promo had an effect on online purchasing decisions (Y) for Management Students at the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, users of the Shopee application. It is intended from the Correlation Coefficient and Determination that this study has an influence value of R = 0.526 and a determination of R2 = 0.277 where in this research there is a variable that is not examined at 0.277 or 27.7%.

keywords: Price, Free Shipping Promo and Purchase Decision

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI DAPUR MAMA IA KOTA BENGKULU

Dilla Putri Syavira — 2024-01-17

The purpose of this study is based on the identification of the problems stated above, then the purpose of this study is to determine the quality of service, products to customer satisfaction Dapur Mama IA Bengkulu. The sample of this study amounted to 160 which were determined proportionally. Data collection techniques using questionnaires and data analysis techniques using multiple linear regression. The conclusion of the results of this study is that the Quality of Influence has a positive and significant effect on Customer Satisfaction of Dapur Mama IA Kota Bengkulu, the better the Quality of Service provided the better it will be for the development of Dapur Mama IA Kota Bengkulu. With good Service Quality, it will create Customer Satisfaction by itself. Together, Service Quality and Product Quality have a positive and significant effect on Customer Satisfaction In Dapur Mama IA Kota Bengkulu, the better the Quality of Service provided and the Quality of Products offered will increase Customer Satisfaction.

Keywords: Service Quality, Product Quality and Customer Satisfaction

PENGARUH KERJASAMA TIM, KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PTPN VII (PERSERO) PADANG PELAWI

Eric Fernando — 2024-01-18

Research at PTPN VII (Persero) Padang Pelawi with the formulation of the problem How is the influence of Teamwork, Compensation, Work Discipline on Employee Performance at PTPN VII (Persero) Padang Pelawi and The purpose of this research is to find out Teamwork, Compensation, Work Discipline on Employee Performance at PTPN VII (Persero) Padang Pelawi The population used in this study were all employees of PTPN VII (Persero) Padang Pelawi totaling 110 respondents. The sampling technique used total sampling based on predetermined criteria totaling 110 respondents. Observation data collection techniques, documentation and questionnaires. The data that has been processed is analyzed using the SPSS 24 formula. Based on research and calculations using the SPSS 26.00 program from the table it is found that: From the variables Teamwork (X1), Compensation (X2), and Work Discipline (X3) the most dominant influence on Employee Performance (Y) at PTPN Nusantara VII Seluma Regency, namely the results of research conducted are Teamwork and Compensation factors that have a relationship a significant value of 0.000. This indicates that from the variables Teamwork (X1), Compensation (X2), and Work Discipline (X3) which affect Employee Performance (Y), PTPN VII (Persero) Padang Pelawi Seluma Regency has a very significant relationship.

Keywords: Teamwork, Compensation, Work Discipline, Employee Performance

PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN (STUDI KASUS PADA KARYAWAN PT. NUSANTARA SURYA SAKTI (NSS) KOTA BENGKULU)

Effan Safutra — 2024-01-18

Turnover intention is the intention or desire of employees to leave the company where they currently work voluntarily and consciously. Some of the factors that influence turnover intention are job stress and job satisfaction. This study aims to determine the effect of job stress and job satisfaction on turnover intention. This type of research is quantitative research with a descriptive approach. The population of this research is all employees of PT Nusantara Surya Sakti (NSS) Bengkulu City. The number of research samples was 63 people. Data collection was done using a questionnaire. Data analysis techniques using multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 23.125 + 0.298 X1 - 0.336 X2. The results of the analysis show that partially job stress has a positive and significant effect on turnover intention (tcount = 5.619 and Sig = 0.000) and job satisfaction has a negative and significant effect on turnover intention (tcount = -6.407 and Sig = 0.000). Simultaneously, there is an effect of job stress and job satisfaction on turnover intention.nIt is recommended to the management of PT. NSS Bengkulu City to be able to reduce the level of turnover intention in employees by reducing the level of job stress and increasing employee job satisfaction.

Keywords: Turnover Intention, job stress, job satisfaction

PENGARUH WORK LIFE BALANCE TERHADAP EMPLOYEE ENGAGEMENT DAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS KARYAWAN DAIHATSU BENGKULU)

Doni Atlennur — 2024-01-18

Research at PT. Daihatsu Bengkulu with the formulation of the problem How is the influence of Work Life Balance on Employee Engagement and Job Satisfaction as Intervening Variables, the population and sample in this study are all consumers at PT. Daihatsu Bengkulu amounted to 35 respondents. The sampling technique used convenience sampling based on predetermined criteria totaling 35 respondents. Observation data collection techniques, and questionnaires. The processed data was analyzed using SPSS 26. Based on the results of research and analysis of the influence on the variables Work Life Balance, Employee Engagement and Job Satisfaction. the following conclusions can be drawn: Work Life Balance, Employee Engagement and Job Satisfaction have a partial positive and significant effect on Job Satisfaction at PT Daihatsu Bengkulu, and Work Life Balance, Employee Engagement and Job Satisfaction, have a significant effect simultaneously on Job Satisfaction at PT Daihatsu Bengkulu.

Keywords: Work Life Balance, Employee Engagement, Job satisfaction

ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU UNTUK MENINGKATKAN LOYALITAS KONSUMEN PADA TOKO SYARAH BAKERY

Yosi Ririn Puspitasari — 2024-01-19

This study aims to determine the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Syarah Bakery Shop. This research uses a qualitative research method. The informants in the research in this study are the Owner and Field Employees of the Syarah Bakery Shop. The data collection method is by conducting interviews and documentation. The data analysis technique used is SWOT Analysis. From this research it is known that the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Svarah Bakery Shop is (1) Maintaining Product Quality (2) Adding Product Variants (3) Increasing Products (4) Opening Branches While the promotions carried out by Syarah Bakery Shop are still not attractive even though promotion is one way to increase consumer loyalty.

Keywords: Integrated Marketing Communication Strategy. Loyalty Consumer

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI SATUAN POLISI PAMONG PRAJA KOTA BENGKULU

Yongky Aldo Setiawan — 2024-01-19

This study aims 1) to determine the effect of leadership style on the performance of the Bengkulu City Civil Service Police Unit. 2) To determine the effect of work motivation on the performance of the Civil Service Police Unit employees of Bengkulu City. 3) To find out the effect of leadership style and work motivation on the performance of Bengkulu City Civil Service Police Unit employees. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees of the Bengkulu City Civil Service Police Unit totaling 60 employees, the following conclusions can be drawn: 1) There is an influence of leadership (X1) on employee performance (Y) Bengkulu City Civil Service Police. 2) There is an influence of motivation (X2) on employee performance (Y) Bengkulu Civil Service Police Bengkulu City 3) There is a joint influence of leadership, work motivation and work discipline on the performance of Bengkulu Civil Service Police officers in Bengkulu City.

Keywords: Leadership Style, Work Motivation, Performance

PENGARUH KUALITAS PRODUK, HARGA DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN MOTOR MATIC YAMAHA

Vicram Putra Pratama — 2024-01-19

This study aims to determine the effect of product quality, price and brand image on consumer buying interest for Yamaha Matic Motorcycles (Case Study of Management Study Program Students, Faculty of Economics and Business Class of 2019, University of Muhammadiyah Bengkulu). This type of research is a type of quantitative descriptive research, the object of this research is students of management study program, Faculty of Economics and Business, Muhammadiyah University of Bengkulu, which is precisely located on Jl. Lieutenant Suprapto, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 180 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test.

The results of this study can be concluded that the variable Product Quality has a positive effect on Consumer Purchase Interest, Price has a positive effect on Consumer Purchase Interest, Brand Image has a positive effect on Consumer Purchase Interest, and Product Quality, Price and Brand Image have a positive and significant effect on Consumer Buying Interest in Yamaha Matic Motors.

Keywords: Product Quality, Price, Brand Image, Consumer Purchase Interest

PENGARUH SISTEM PEMBAYARAN, CASH ON DELIVERY (COD) DAN KEPUASAN KONSUMENTERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE

Tria Esti Kurnia — 2024-01-19

This study aims to determine the effect of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee.

This type of research is quantitative research with a descriptive approach. The population of this study were Umb Management Study Program Students Class of 2019. The number of research samples was 64 people. Data collection was carried out using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques. The results of the analysis show that partially the Cash On Delivery (Cod) Payment System has a positive and significant effect on purchasing decisions (tcount = 6.406 and Sig = 0.004), and Consumer Satisfaction has a positive and significant effect on purchasing decisions (tcount = 4.568 and Sig = 0.0023) . Simultaneously there is the influence of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee (Fcount = 25,802 and Sig = 0,000).

Keywords: Payment System, COD, Consumer Satisfaction, Purchase Decisions

PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP KEPERCAYAAN GUNA MELENGKAPI LOYALITAS PELANGGAN PADA PRODUK KOSMETIK MS GLOW PADA MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU

Tesa Dwi Oktaria — 2024-01-19

Based on the results of research that has been conducted on the effect of Brand Image (X1), and Service Quality (X2), on trust (Y) to increase Consumer Loyalty (Y1) in using MS Glow Products, it can be concluded as follows: Brand Image (X1) has an effect on Trust (Y) in using the product. This can be seen from the results of research conducted with a path coefficient of 0.591, Services Quality (X2) has an effect on Trust (Y) in using the product. It can be seen from the results of research conducted that is equal to 0.274, Trust (Y) affects Consumer Loyalty (Y1) in using the product. This can be seen from the results of research conducted with a coefficient of 0.383, Brand Image (X1) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.638 Services Quality (X2) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.205, Trust (Y) to Consumer Loyalty (Y1) for MS Glow products among students at the Muhammadiyah University of Bengkulu. This can be seen from the β efficiency of 0.383 or 38.3% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant influence between Brand Image on Consumer Loyalty.

Keywords: Brand Image and Service Quality, trust, Consumer Loyalty

PENGARUH PENGEMBANGAN KARIR, MOTIVASI, DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN PADA PT. CIOMAS ADISATWA KOTA BENGKULU

Friska Fera Firnanda — 2024-01-19

This type of quantitative descriptive research, the object of this research is employees at PT. Ciomas Adisatwa Bengkulu City. The Sampling method uses a non probability technique, namely accidental Sampling. The number of respondents in this study were 40 people. Data collection method using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test.

The results of this study can be concluded that career development (X₁) has a positive effect on employe performance (Y), Motivation (X₂) has a positive effect on employee performance(Y), Emotional intelligence (X₃) has a positive effect on employee performance (Y), Then career development (X₁), Motivation (X₂), Emotional intelligence (X₃) together have a positive and significant effect on employee performance (Y).

Keywords: Career development, Motivation, Emotional intelligence, and employee performance.

PENGARUH DESAIN INTERIOR TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Restoran Lavenrice Bengkulu)

Alman Fajar Ramadhan — 2024-01-19

The title of this research is The Influence of Interior Design on Consumer Purchasing Decisions (Case Study on Lavenrice Bengkulu Restaurant Consumers)” just in time. This research influences the importance of purchasing decisions, several factors that influence purchasing decisions are Interior Design. This study aims to analyze the influence of interior design on consumer purchasing decisions at the Lavenrice Bengkulu Restaurant."Th e research method used is a quantitative method with an associative quantitative approach. The population in this study were consumers of the Lavenrice Bengkulu Restaurant. The number of respondents in this study were 110 people. Methods of data collection using observation and questionnaires.Based on the results of simple linear regression, the regression equation form Y = 11.108 + 0.377 (X1) The results of the research and hypothesis testing show that Interior Design is t hit>t table (6.216 > 1.659) and (sig α = 0.000 <0.050), this states that there is a significant influence of Interior Design on purchasing decisions at Lavenrice Bengkulu.

Keywords: Interior Design, Purchase Decision

PENGARUH BEBAS ONGKOS KIRIM, CASH ON DELIVERY DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT PEMBELIAN SECARA ONLINE

Gilang Ratna Sari — 2024-01-19

This study aims to explain the effect of free shipping, cash on delivery and consumer trust on online purchasing intentions with a special study of Management Study Program students at the Faculty of Economics and Business, Bengkuu Muhammadiyah University. The method used is quantitative method and uses descriptive data analysis. The data analysis technique is a step that has been taken by the researcher. Sampling uses the Simple Random Sampling technique. to infer the meaning of the data that has been collected. This study uses multiple regression analysis. The results of research that has been done on the effect of Free Shipping, Cash On Delivery and Consumer Confidence on Buying Interest at Online Shops in Bengkulu City based on the correlation coefficient test obtained the value of R = 0.871 and the coefficient of determination R^2 = 0.758 value means that Free Shipping (X_1), Cash On delivery (X_2) and Consumer Trust (X3) contributed 0.758 or 75.8% to Purchase Interest (Y) at Online shops in Bengkulu City while the remaining 0.242 or 24.2% was influenced by variables others that were not included in this study.

Keywords: Free Shipping, Cash on Delivery, Consumer Trust, purchase interest

PENGARUH VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUE KERING TIARA KOTA BENGKULU

Lefi Mardiansyah — 2024-01-19

This study aims to determine the effect of product variation and product quality on purchasing decisions of Tiara Cookies in the city of Bengkulu. This type of research is a type of quantitative descriptive research. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 120 respondents. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, Determination Coefficient Analysis, and Partial Test (t test), Simultaneous Test (f test). The results of the study show that partially the Product Variable Variable has a positive effect on the Purchase Decision Variable, H1 is accepted and Product Quality has a positive effect on the Purchase Decision Variable, H2 is accepted. While the f Test of Product Variation (X1) and Product Quality (X2) has a positive influence on Purchase Decision (Y) Tiara Cookies Bengkulu City, so H3 is accepted. Product Variation and Product Quality together have a positive effect on the Purchase Decision of Tiara Cookies, Bengkulu City.

Keywords: Product Variation, Product Quality and Purchase Decision

PENGARUH PRODUK DAN BRAND COMMUNITY TERHADAP LOYALITAS MEREK PADA KOMUNITAS MOTOR NMAX DI KOTA BENGKULU

M. Ikhsan Almunawar — 2024-01-19

The research was conducted at the NMAX Motorcycle Community in Bengkulu, with the formulation of the problem: Do Products and Brand Communty have an effect on brand loyalty at the NMAX Motorcycle Community in Bengkulu, Questionnaire data collection tools, Documentation and interviews as well as research analysis tools using SPSS 2.60. Based on the results of the research The effect of product and brand community on brand loyalty in the NMAX motorbike community in Bengkulu can be concluded as follows: Product has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu Brand community has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu. Product (X_1) and Brand Community (X_2) together have a significant effect on Brand Loyalty (Y) in the NMAX Motor Community in Bengkulu. (X_1) and Brand Community (X_2) contributed an influence of 0.732 or 74% to Brand Loyalty (Y) in the NMAX Motorcycle Community in Bengkulu while the remaining 0.268 or 26% was influenced by other variables not included in this study.

Keywords: Product, Brand Community and Brand Loyalty

PENGARUH BUDAYA ORGANISASI DAN KARAKTERISTIK INDIVIDU TERHADAP EFEKTIVITAS ORGANISASI DI KANTOR KECAMATAN KOTA PADANG`

Onsardi Onsardi — 2024-01-19

This study aims to determine the effect of organizational culture and individual Characteristics on organizational effectiveness in the subdistrict office of padang city.The population in this study was 32 people. The technique used is the data analysis used is t-test, f-test, multiple linier regression, and determinant coefficient test using SPSS 23. The results of calculations using SPSS show that there is an influence of organizational culture on organizational effectiveness, the influence of individual characteristics on organizational effectiveness, and the influence of organizational culture and individual characteristics on Organizational effectiveness.

Keywords: organizational culture, individual characteristics, organizational efectiveness.

PENGARUH GAYA HIDUP,WORD OF MOUTH DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI STORE JS MART DI KETAHUN BENGKULU UTARA

Marliza Fitri — 2024-01-19

This study aims to determine the influence of lifestyle , word of mouth and advertising on the decision to purchase wardah products at the JS Mart store in Ketahun , North Bengkulu . The method used is quantitative method. Methods of data collection by questionnaire Sampling using the Simple Random Sampling method, with a total of 85 respondents.

This researcher uses multiple regression analysis. The results of research that has been done on the influence of lifestyle, word of mouth and advertising on purchasing decisions for wardah products at the JS Mart store in Ketahun, North Bengkulu. The correlation coefficient test can be assessed as R = 0.890 and (X2) and advertising (X3) contributes an influence of 0.792 or 79.2% to the purchase decision (Y) on wardah products at JS Mart Ketahun North Bengkulu. While the remaining 0.208 or 20.8% is influenced by other variables not included in this study.

Keywords: Purchase Decision, Lifestyle, Word Of Mouth End Advertisting

PENGARUH KUALITAS PRODUK, CITRA RASA, DAN PROMOSI TERHADAP MINAT BELI KUE BAY TAT (Studi Kasus Pada Konsumen Kue Bay Tat di Kelurahan Pematang Gubernur Kota Bengkulu)

Muhammad Iqbal — 2024-01-21

This research is motivated by the results of observations and interviews with the author in one of the research samples, that the object under study has interesting problems to study. The problem in this study is whether product quality, taste image, and promotion affect purchase intention. The purpose of this study is to determine the effect of product quality, taste image, and promotion on buying interest in traditional bay tat cakes for consumers of bay tat cakes in the village. Pematang Governor of Bengkulu City, this study used qualitative research methods, the samples examined in this study totaled 100 people and the sampling used the incidental sampling method, the data collection method used observation and questionnaires, the data analysis method used was instrument test. This research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test (R2) followed by hypothesis testing. Based on the multiple linear results obtained for the regression equation Y = 1.561 - 0.020X1 + 0.678X2 + 0.546 X3 the research results show the value of the coefficient of determination shows the value of R² = 0.706. The results of the research and the hypothesis show that Product Quality (X1) does not have a significant influence on Purchase Intention, Citra Rasa (X2) has a positive and significant effect on Purchase Intention, Promotion (X3) has a positive and significant effect on Purchase Intention, Product Quality (X1), Citra Rasa (X2) and Promotion (X3) together have a positive and significant effect on Purchase Interest.

Keywords: Effect of Product Quality, Taste Image, Promotion, Purchase Intention, Bay Tat Cake

PENGARUH MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA SIRUP JERUK KALAMANSI PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN BENTENG.

Ratnawili Ratnawili — 2024-01-22

This study aims to determine the effect of service quality and location on purchasing decisions in the three brothers' calamansi citrus business. This type of research is a type of quantitative descriptive research, the object of this research is consumers in the business of three brothers Kalamansi orange syrup in Bengkulu city. The sampling method is accidental sampling technique. The number of respondents in this study were 170 respondents. The data collection method is using questionnaires. Data analysis techniques using multiple linear regression analysis and hypothesis testing, namely the t test and f test. The results of this study can be concluded that simultaneously product quality and social media have a positive and significant effect on consumer buying interest decisions. Partially the three social media variables, product quality and consumer buying interest have an influence on consumer buying interest. The better the quality of the products provided and Social Media which can increase the decision of a sustainable Consumer Purchase Interest.

Keywords : social media, product quality and consumer buying interest.

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS MARKETPLACE SHOPEE

Rena Dahlia — 2024-01-22

The title of this research is the influence of trust, convenience, and security on purchasing decisions on the marketplace marketplace site (study on students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu). This study aims to determine the effect of trust, convenience, and security on purchasing decisions at marketplace site shoppe. This research was conducted on December 10, 2022.

The sample of this research is marketplace shopee consumers among 96 students of the Faculty of Economics and Business, Management Study Program, Muhammadiyah University of Bengkulu. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the following equation is obtained: Y = 2.256 + 0.088 (X1) + 0.372 (X2) + 0.540 (X3) The research results and hypotheses in this study indicate that trust (X1), convenience (X2), and security (X3) has a positive and significant effect both partially and simultaneously on purchasing decisions (Y) on the marketplace shopee site for Students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu.

Keywords: Trust, Convenience, Security, Purchase Decision

PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL ALMAZ PT. WULING MOTOR ARISTA DI KOTA BENGKULU

Roynaldi Putra P — 2024-01-22

The aim of this research is to find out how the influence of Advertising and Brand Image on the decision to buy a car Almaz PT. Wuling Motor Arista in Bengkulu City. The population used in this study were consumers at Almaz PT. Wuling Motor Arista in Bengkulu City totaled 85 respondents. The sampling technique used total sampling based on predetermined criteria totaling 85 respondents. Observation data collection techniques, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula. The research that has been conducted on the effect of Advertising and Brand Image on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City, it can be concluded as follows: Advertising has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City. Brand Image has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City.

Keywords : Advertising, Brand Image, Purchase Decision.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KERJASAMA TIM DAN KOMUNIKASI TERHADAP MOTIVASI KERJA KARYAWAN DI PT. AGRICINAL

Suci Indiani — 2024-01-22

Employee performance is the result of the work or contribution of employees to an organization or company in quality and quantity in accordance with predetermined standards based on the responsibilities given. Employee performance also influences output, timeframe, and attendance at work, as well as cooperative attitudes and professionalism at work. In order for employees to provide good performance for the company, the company needs to pay attention to what factors affect the performance of an employee. This study aims to analyze the effect of transformational leadership, teamwork, and communication on employee performance at PT. North Bengkulu Agriculture This study uses the entire population as respondents, namely as many as 90 people who are registered as employees of PT. Agricinal. Data was collected through observation, interviews, and questionnaires. The results of the data obtained were analyzed using validity and reliability tests. The analysis technique used is the multiple linear regression analysis technique. A transformational leadership style has a positive and significant effect on employee performance. Teamwork has a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance.

Keywords: Leadership style, Teamwork, Communication, Work motivation,

PENGARUH KOMUNIKASI PEMASARAN, KEBUTUHAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BENGKULU

Eti Arini — 2024-01-21

The purpose of this study was to determine the effect of marketing communications, needs and location on purchasing decisions for MSME products in Bengkulu City (Case Study of Batik Al-Sufi UMKM). This research is a type of quantitative research. Data collection techniques are observation, documentation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that marketing communications had a positive effect on purchasing decisions at the Al-Sufi Batik Shop in Bengkulu City, thus the higher the marketing communications, the higher the purchasing decision at the Al-Sufi Batik Shop in Bengkulu City. The need has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the need, the higher the purchase decision at the Al-Sufi Batik Shop, Bengkulu City. Location has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the location, the higher the purchasing decision at the Al-Sufi Batik Shop, Bengkulu City. Marketing communications, needs and location together show an influence on purchasing decisions at the Al-Sufi Batik Shop, Bengkulu City.

Keywords: Marketing communication, needs, location, purchase decision

PENGARUH STRATEGI PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA BAJU PRELOVED SECOND WOMEN DI KOTA BENGKULU

Eka Setiawati — 2024-01-31

This study aims to determine what factors influence purchasing decisions, which include: (1) The influence of promotional strategies on purchasing decisions on preloved second women's clothes in Bengkulu City, (2), the influence of Word of Mouth on purchasing decisions on preloved second clothes. Bengkulu City Women. The sample of this study was the Bengkulu City Preloved Second Women's employees, totaling 50 employees by taking all employee populations. Data collection used a questionnaire while data analysis was carried out using multiple regression analysis. The results of the study found that: (1) The influence of the Promotion Strategy has a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. (2) Word Of Mouth is significant in Purchase Decisions on Preloved Second Women's Clothing in Bengkulu City. (3) The Variable Influence of Promotion Strategy, and Word of Mouth have a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City.

Keywords: Promotion Strategy And Word Of Mouth.