Jurnal Entrepreneur dan Manajemen Sains (JEMS)

ALTERNATIF STRATEGI PEMASARAN PADA BATIK BOGOR TRADISIKU MELALUI QSPM

Ahmad Zaki — 2025-01-03

Batik Bogor Tradisiku is one of the batik pioneers in Bogor. This research aims to develop a superior competitive strategy and appropriate business policies for the Batik Bogor Tradisiku business through three stages of analysis methods. The first stage is the input stage, which includes the external factor evaluation matrix (EFE Matrix), competitive profile matrix (CPM), and internal factor evaluation matrix (IFE Matrix). The second stage is the matching stage, consisting of the SWOT and SPACE matrix. The third stage is the decision stage, using a quantitative strategic planning matrix (QSPM). A quadrant 1 position was found through the Input Stage, indicating an aggressive strategy. Furthermore, for the Matching Stage, it is proposed for the SO strategy, namely by developing batik motif designs following developing trends in society, using discount promotion strategies, increasing promotion and marketing through digital media and exhibitions at home and abroad, improving and maintaining the quality of batik products to compete with competitors and maintaining consumer loyalty. Then next, for the Decision Stage through QSPM, it was found that the score for 2 alternative strategies, namely penetrating the market with service development, was 6.60> 6.27, which shows that the right strategy for the Batik Bogor Tradisiku business is to penetrate the market to reach more customers.
Keywords: Management Strategy, QSPM, IFAS-EFAS Matrix, SWOT,

ANALISA PERAN SERIKAT PEKERJA DAN BUDAYA ORGANISASI TERHADAP KESEJAHTERAAN PEKERJA (STUDI KASUS PADA PT. TRANSPORTASI JAKARTA)

Jan Oratmangun — 2025-01-03

This study examines the roles of labor unions and organizational culture in enhancing employee well-being at PT. Transportasi Jakarta. Employing a qualitative approach, this research analyzed in-depth interview data from labor union representatives, management, and employees. The findings reveal that labor unions play a significant role in advocating for employee welfare through collective bargaining and educational programs. An inclusive and collaborative organizational culture also contributes to increased job satisfaction and productivity. However, the study identifies several challenges, such as managerial resistance to change and tensions between traditional values and the demands of modernization. The interaction between labor unions and organizational culture creates a complex dynamic, where collaboration yields positive synergies, but conflicts can arise due to differing perspectives. Overall, this study concludes that employee well-being is shaped by the interplay of various factors, and collaborative efforts between labor unions and management are crucial for achieving sustainable well-being.
Keywords: labor unions, organizational culture, employee well-being, advocacy, industrial relations, PT. Transportasi Jakarta

MENCIPTAKAN NILAI TAMBAH PADA USAHA PIALANG ASURANSI GUNA MEMPENGARUHI CALON TERTANGGUNG MEMBELI ASURANSI

Mulawarman Awaloedin — 2025-01-03

Changes in the business landscape must be accompanied by changes in the behaviour of insurance brokers. For this reason, this research attempts to measure aspects that were not measured in the previous general context. Through a quantitative approach with an applied survey method, this research aims to uncover the phenomenon of brokers who work with high commitment and performance. Through a series of measurement tools, sixteen brokers have responded to a number of measurement tools. It was found that the mindset, desire/will and obsession of the brokers were not too high, so the monthly and annual targets set were also not too high.
Keywords: insurance broker; mindset; obsession; passion

KINERJA KARYAWAN PERUSAHAAN UMUM DAMRI LAMPUNG

Panji Syahrul Romdoni Romdoni — 2025-01-05

This research aims to determine the influence of perceived organizational support and employee engagement on employee performance at Damri Lampung Public Company, both partially and simultaneously. There are several independent variables (x) that will be discussed in this research, including Perceived Organizational Support and Employee Engagement of Damri Lampung Public Company Employees, which are the objects of the research, totaling 148 respondents. In this research, several data analysis techniques were used, including using instrument tests, classical assumption tests, analysis of respondent responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation obtained is as follows: 1. The research results show that the Perceived Organizational Support variable has a significant effect on Employee Performance at Damri Lampung Public Company 2. The research results show that the Employee Engagement variable has a significant effect on Employee Performance at Damri Lampung Public Company, 3. The results of the research show that the Perceived Organizational Support and Employee Engagement variables have a significant effect on Employee Performance at the Damri Lampung Public Company
Keywords: Perceived Organizational Support, Employee Engagement, Employee Perfomance

PENGARUH PENGETAHUAN, KETERAMPILAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Bidang Barang Milik Daerah (BMD) Provinsi Bengkulu)

Destian Anugrah Ramadhan — 2025-01-06

The purpose of this research is to determine the influence of knowledge, skills, and motivation on employee performance in the Regional Assets Department (BMD) of Bengkulu Province, as well as to identify which factor has the most dominant influence on employee performance.
This Study uses a quantitative method with 50 respondents. The population in this study consists of employees in the Regional Assets Department (BMD) of Bengkulu Province and the sampling technique used is probability sampling. Based on the results of multiple linear regression analysis, the regression equation Y = 67.298 + 0.547 (X_1) + 0.828 (X2) + 0.850 (X3). The results of the concluded that Knowledge, Skills and Motivation have a positive and significant influence, both partially or simultaneously on Employee Performance in the Regional Assets Department (BMD) of Bengkulu Province.
Keywords: Knowledge, Skills, Motivation, Performance.

PENGARUH GAYA HIDUP DAN BRAND IMAGE TERHADAP KEPERCAYAAN GUNA MENINGKATKAN KEPUTUSAN PEMBELIAN HANDPHONE IPHONE (STUDI KASUS PADA MAHASISWA UMB KAMPUS IV)

Agung Tedi Permana — 2025-01-06

This study aims to determine the influence of Lifestyle and Brand image on Trust to improve purchasing decisions. This study used quantitative methods. The population in this study is students of the University of Muhammadiyah Bengkulu Campus IV 160 respondents as samples, data collection was carried out using questionnaires. First Equation The results of this study show that: (1) There is a positive influence of lifestyle variables on trust. (2) There is a positive influence of the Brand image variable on trust. There is a positive influence of the Brand image variable on trust. There is a positive influence of lifestyle variables on purchasing decisions There is a positive influence of the Brand Image variable on purchasing decisions There is a positive influence of lifestyle variables on purchasing decisions. There is a positive influence of the Trust variable on purchasing decisions.
Keywords : Lifestyle, Brand Image, Trust, Purchasing Decision

PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KUPUTUSAN PEMBELIAN DI HARUM BAKERY CURUP

Julizar Dwi Wahyudi — 2025-01-07

This research was conducted at the Harum Bakery Curup Shop. The aim of this research was to find out whether Service Quality and Location influence Purchasing Decisions at Harum Bakery Curup. The sample in this study was 160 respondents, data analysis techniques used interviews and questionnaires. Based on the results of research conducted on the influence of service quality and location on purchasing decisions at Harum Bakery Curup, it can be concluded as follows: Quality has a significant influence on purchasing decisions at Harum Bakery Curup. Location has a significant influence on purchasing decisions at Harum Bakery Curup. Service quality (X_1) and location (X_2) together have a significant influence on purchasing decisions (Y) at Hatum Bakery Curup.
Keywords: Service Quality, Location, Purchasing Decisions

PENGARUH KOMPENSASI, KEPEMIMPINAN ORGANISASI DAN WORK LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PT. AGRI ANDALAS KABUPATEN SELUMA

Ilvia Hafifah Ulma Ulma — 2025-01-07

This study aims to determine the influence of Compensation, Leadership, and Work-Life Balance on Employee Job Satisfaction at PT. Agri Andalas, Seluma Regency. The respondents of this study were 100 permanent employees working at PT. Agri Andalas, Seluma Regency. The sampling technique used in this study was purposive sampling. Data analysis technique used multiple linear regression analysis, coefficient of determination, and hypothesis testing. Furthermore, compensation, leadership, and work-life balance simultaneously or together significantly influence job satisfaction at PT. Agri Andalas, Seluma Regency. Compensation, leadership, and work-life balance individually or separately influence job satisfaction. Leadership significantly influences job satisfaction. And work-life balance significantly influences job satisfaction.
Keywords: Compensation, leadership, work-life Balance, job satisfaction

PENGARUH WORK OF MOUTH, PERCEIVED VALUE DAN SWITCHING COST TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE

M Rafly Hermawan — 2025-01-09

This study aims to determine the influence of word of mouth, perceived value and switching cost, on smartphone purchase decisions in students of the University of Muhammadiyah Bengkulu Management Study Program. This type of research is a descriptive quantitative approach with the sample of this research is 259 respondents from the University of Muhammadiyah Bengkulu management study program. The data collection techniques in this study are observations and questionnaires measured using the Likert scale. The data analysis techniques used were multiple linear regression, determination coefficient, and hypothesis test. The independent variable affects the dependent variable. Word of mouth, switching cost and perceived value together show the influence on smartphone purchase decisions on students of the University of Muhammadiyah Bengkulu management study program.
Keywords : Word of Mouth, Switching Cost, Perceived Value, Purchase Decision

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. THAMRIN BROTHER YAMAHA LEBONG

Regi Mulyadi — 2025-01-09

The title of this research is The Influence of Leadership Style and Motivation on Employee Performance at PT. Thamrin Brother Yamaha Lebong. A company engaged in buying and selling motorbikes and spare parts. This research was conducted in December 2023 with respondents from all employees of PT. Thamrin Brother Yamaha Lebong totaling 34 respondents. In collecting data using a questionnaire which was then processed using the SPSS application, this research used multiple linear analysis techniques with a quantitative descriptive research type. From the research results, it is known that the Leadership Style variable influences employee performance, this is proven by the results of data testing which shows the value of tcount > ttable (3,045>1,693) data obtained from the field. The motivation variable influences employee performance, this can be seen from the test results where tcount > ttable (2,326>1,693) data obtained from the field. Where the value of the f test results for the variables of leadership style and motivation together influence the performance of PT employees. Thamrin Brother Yamaha Lebong with a significance value of 0.000 < 0.05.
Keywords: Leadership Style, Motivation and Employee Performance

PENGARUH PUNISHMENT DAN REWARD TERHADAP KINERJA KARYAWAN DALAM MENYELESAIKAN TARGET PERUSAHAAN PADA PT. AGRICINAL BENGKULU UTARA

Sindia Okta Melia — 2025-01-09

The purpose of this study is to analyze the influence of punishment and reward on employee performance at PT. North Bengkulu Agricinal. The dependent variable in this study is employee performance (Y). while the independent variables are reward (X1) and punisment (X2). The population used in this study is employees of PT. Agricinal North Bengkulu with a total of 112 employees, while the purposive sampling technique and sample were obtained from 112 respondents. The research methods used are descriptive and qualitative methods. For the data analysis method, the multiple linear regression analysis method uses the help of the SPSS 21.0 program. The results of the study showed that rewards had a significant positive effect and punishment had a negative and significant effect on employee performance at PT. North Bengkulu Agricinal. The magnitude of the R Square value in the reward and punishment variables affecting performance was 92.9%
Keywords: Reward, Punishment and Employee Performance

PENGARUH COUNTRY OF ORIGIN, GREEN MARKETING, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA (Studi Kasus Pada Masyarakat Di Kecamatan Tanjung Kemuning Kab. Kaur)

Yosef Apriansyah — 2025-01-09

This research is based on the importance of purchasing decisions for business companies. Several factors that influence purchasing decisions are country of origin, green marketing, brand image, and perceived quality. This study aims to determine the effect of country of origin, green marketing, brand image, and perceived quality on purchasing decisions for Honda brand motorbikes. This type of research is quantitative research with a descriptive approach. The research population is the people of Tanjung Kemuning sub-district, Kaur Regency, who use Honda brand motorbikes. The number of research respondents was 110 people, taken using accidental sampling technique. Data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression analysis. Partial test results show that country of origin has a positive and significant effect on purchasing decisions, green marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and perceived quality has a positive and significant effect on purchasing decisions.
Keywords: green marketing, brand image, perceived quality, purchasing decisions.

PENGARUH MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. ASTRA INTERNASIONAL TBK PANORAMA KOTA BENGKULU

Lufita Wulan Sari — 2025-01-10

This research aims to determine theeffect of work motivation and job training simultaneously or partially on employee perfomance at PT. Astra Internasional Tbk Panorama Bengkulu City. This studi used quantitative method and hypothesis testingwith data collection techniques by distributing questionnaires with a likert scale. The determination technique used a total sampling with 40 respondents. Data analysis technique used descriptive analisys and inferen tial statiscal analysisnamely : validity test and reality test, multipe regression analysis, coefficient of determination analysis (R2), hypotesis test with ttest (partially) and Ftest (simultaneously). The results of test and analysis was as follows: 1) the effect of work motivation on employee perfomace, there was a partial significant effect between the variables of work motivation on employee performance. 2) there was a partial significant effect between the variables of work training on e,ployee performace. 3) The work motivation and job training have a simultaneous effect on employee performace.
Keywords : Motivation, Training, Employee Performac

ANALISIS STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA GUNA MENINGKATKAN KINERJA PEGAWAI PADA KANTOR KPPBC BENGKULU

Anggun Desmayna Putri — 2025-01-10

Kantor KPPBC bengkulu is a company that pays great attention to its human resources, but the improvement of human resources in improving employee performance is still not optimal so a strategy is needed to overcome these problems. This study aims to identify internal and external factors regarding improving human resources in improving employee performance and formulating strategies for improving human resources in improving employee performance. The research method used is SWOT analysis.
The results of this study can be concluded that the results of the IFAS matrix calculation, namely the weighted score for strength factors, amounted to 2.21 overall IFAS with an average score of 4.17, indicating that strength factors are stronger than weakness factors. The results of the EFAS matrix calculation, namely the weighted score for the opportunity factor, amounted to 1.96. and the overall result of EFAS with an average score of 0.92 shows that the opportunity factor is stronger than the threat factor.
The results of the SWOT analysis of human resource development strategies to increase employee productivity carried out are strength-opportunity strategies because they have a combined SWOT strategy value (4.17) higher than the weakness- Opportunity strategy (2.8), strength-threat strategy (3.13) maupurn weakness-threat strategy (1.76).
Human resource development strategies to improve work culture, job training, leadership training, communication and career paths for employees are carried out, namely providing training or internships, increasing salaries and decent awards for productive employees.

Keywords: HR Improvement Strategy, EFE Matrix, IFE Matrix, SWOT Matrix,

PENGARUH PERSON ORGANIZATION FIT (X1), DAN QUALITY OF WORK LIFE (X2), BERPENGARUH TERHADAP KEPUASAN KLERJA (Y) PADA PT AGRI ANDALAS KABUPATEN SELUMA.

Gita Septadhea Fitri Fitri — 2025-01-11

This research aims to determine the influence of Person Organization Fit (X1), and Quality of Work Life (X2), on employee satisfaction (Y) at PT. Agri Andalas Seluma, either partially or simultaneously. There are several factors that will be discussed in this research, Person Organization Fit (X1), and Quality of Work Life (X2). The objects in this research are employees of PT. Agri Andalas Seluma, numbering 250 people. In this research the author used data collection methods by means of observation, interviews, distributing questionnaires or questionnaires. The data analysis techniques used in this research use instrument tests, classical assumption tests, analysis of respondent responses, multiple linear regression analysis, coefficient of determination, and also hypothesis testing. Based on the results of research that has been carried out, it is found that Person Organization Fit has a significant effect on Job Satisfaction at PT. Agri Andalas Seluma Regency, Quality of Work Life has a significant effect on Job Satisfaction at PT. Agri Andalas Seluma Regency, Person Organization Fit (X_1) and Quality of Work Life (X_2) simultaneously have a significant effect on Job Satisfaction (Y) at PT. Agri Andalas Seluma Regency
Keywords: Person Organization Fit, Quality of Word Life, Job Satisfaction.

PENGARUH KUALITAS PRODUK, INOVASI DAN KREATIVITAS TERHADAP MINAT BELI ULANG KONSUMEN PADA PEMPEK OWEN KOTA BENGKULU

Jepri Ramadansah — 2025-01-14

The aim of this research is to determine the influence of product quality, innovation and creativity on consumer repurchase interest in Pempek Owen, Bengkulu City. Quantitative descriptive research method. In collecting data, researchers used observation methods, interview methods, documentation and questionnaires for Pempek Owen customers in Bengkulu City. The data analysis methods used were multiple linear regression, coefficient of determination and hypothesis testing. The results of this research show that: (1) Product quality has a significant effect on consumer repurchase interest with a tsig value of 0.011 with a beta coefficient value. The tsig value = 0.011 < 0.050 which means Ho is rejected and Ha is accepted. (2) Innovation has a significant effect on consumer repurchase interest with a tsig value of 0.001, tsig value = 0.001 < 0.050, which means Ho is rejected and Ha is accepted. (3) Creativity has a significant effect on consumer repurchase interest with a tsig value of 0.000. tsig value = 0.000 < 0.050 which means Ho is rejected and Ha is accepted (4) The variables Product Quality (X¬1), Innovation (X2) and Creativity (X3) have a significant effect on consumer repurchase interest (Y) with a valuetsig 0.000<0.05
Keywords: Product Quality, Innovation, Creativity, Repurchase Intention

PENGARUH KUALITAS PELAYANAN DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN KIP STORE KOTA BENGKULU

Ahmad Taufik — 2025-01-14

This research aims to find out the effect of service quality and price discounts on customer satisfaction at the Kip Store in Bengkulu City. This type of research uses quantitative descriptive research methods. The population used in this research were consumers from the KIP Store in Bengkulu City. The number of respondents in this study was 110 people. The data collection method uses a questionnaire and uses analysis techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the form of the regression equation Y= 3.055 + 0.366 X1 + 0.109 6.765 > 1.982) and (sig α = 0.000 < 0.005). This means H_0 is rejected and H_a is accepted. Price discounts have a significant effect on customer satisfaction, this is proven by the results of the t test showing the value of t-count > t-table (3.080 > 1.982) and (sig α = 0.000 < 0.005). This means H0 is rejected and Ha is accepted. Service Quality (X1) and Price Discounts (X2) simultaneously have a significant effect on Customer Satisfaction (Y) at the KIP Store in Bengkulu City, this is proven by the F test showing the value of f-count > f-table, namely (25.172 > 3.08 ) and (sig α = 0.000 < 0.005). This means H0 is rejected and Ha is accepted.
Keywords : Service Quality, Price Discounts, and On Customer Satisfaction.

PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK VIVO DI BENGKULU

Raaitulisari Raaitulisari — 2025-01-14

The aim of the research is to determine the influence of promotion, product quality and price on purchasing decisions for Vivo brand Smartphone products (Case study of students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu) and to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 105 respondents. The population used in this research were consumers of Vivo brand Smartphone products among students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu and sampling in this research was a non-probability sampling technique. The results of the research concluded that Promotion, Product Quality and Price had a positive and significant effect partially or simultaneously on Purchase Decisions for Vivo brand Smartphone products among students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.
Keywords: Promotion, Product Quality, Price, Purchasing Decisions

PENGARUH LINGKUNGAN KERJA, KOMPETENSI, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT. MUTIARA SAWIT SELUMA

Muhammad Ridho Ilahi — 2025-01-15

This study aims to determine the effect of work environment, competence, job satisfaction, and organizational commitment on employee performance of PT Mutiara Sawit Seluma. This type of research is quantitative research with a descriptive approach. The population of this study were all employees of PT Mutiara Sawit Seluma. The number of research samples was 63 people. Data collection was carried out using a questionnaire. Data analysis techniques using multiple linear regression analysis techniques. The results of data analysis show that partially the work environment has a positive and significant effect on performance, competence has a positive and significant effect on performance, job satisfaction has a positive and significant effect on performance. and organizational commitment has a positive and significant effect on performance. It is recommended to the management of PT. Mutiara Sawit Seluma to be able to improve employee performance by creating a positive work environment, increasing employee competence, increasing employee job satisfaction, and increasing employee organizational commitment.
Keywords: Performance, work environment, competence, job satisfaction, organizational commitment

PENGARUH BRAND AMBASSADOR DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN

Fadli Wira Wicaksana — 2025-01-15

This study aims to Brand Ambassador and Tagline Free Shipping Shopee on Purchasing Decisions (Case Study of Shopee Consumers in University of Muhammadiyah Bengkulu). This research uses quantitative research methods. The population in this study was the University of Muhammadiyah Bengkulu, with the sampling method using the Purposive Sampling method. In the implementation of the research, 1,400 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.
Keywords: Purchase decision, abassador brand, free shipping

PENGARUH KEMAMPUAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL SANTIKA BENGKULU

Fitroandi Bagusta — 2025-01-15

This study aims to determine the effect of work ability and work discipline on the performance of Santika Hotel Employees Bengkulu City. Respondents of this study were employees of Santika Hotel Bengkulu City totaling 70 employees. The sampling technique used in this study was total sampling. Data analysis techniques using multiple linear regression analysis, coefficient of determination and hypothesis testing. The results of this study indicate that employee performance is influenced by work ability and work discipline. Furthermore, work ability and work discipline simultaneously or together have a significant effect on the performance of employees of Hotel santika Bengkulu City with a probability value (sig) of 0.000 <0.05. As well as work ability and work discipline partially or individually affect the performance of Santika Hotel employees in Bengkulu City with a probability value (sig) of each work ability variable with a probability value (sig) of 0.000 <0.050 has a significant effect on employee performance. And work discipline with a probability value (sig) of 0.000 <0.05 has a significant effect on employee performance.
Keywords: Work Ability, Work Discipline and Employee Performance

CONSUMER SATISFACTION KARTU INDOSAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Bengkulu)

Onsardi Onsardi — 2025-01-15

The aim of the research is to determine the influence of perceived value and digital marketing on consumer satisfaction among Indosat card customers (case study on students at Muhammadiyah University of Bengkulu. As well as to find out which factors most dominantly influence consumer satisfaction. This research used quantitative methods on 130 respondents. The population used in this research was Indosat card customers among Muhammadiyah Bengkulu University students and sampling in this research was a non-probability sampling technique. The research results concluded that perceived value and digital marketing had a positive and significant effect, both partially and simultaneously, on consumer satisfaction among Indosat customers.
Keywords: Perceived Value, Digital Marketing, Consumer Satisfacti

PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP RETENSI KARYAWAN (STUDI KASUS DI PT. SELAMAT GRUP BENGKULU)

Galang Aji Mas — 2025-01-17

The purpose of this study was to analyze the effect of compensation and career development on employee retention at PT. Congratulations Bengkulu Group. Several factors will be discussed in this study, including the effect of compensation and career development on employee retention. The objects in this study are employees of PT. Congratulations Bengkulu Group totaling 135 people. This research is a type of quantitative research. Data collection techniques are observation and questionnaires. Several data analysis techniques were used in this study, including data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of compensation and career development on employee retention at PT. Selamat Bengkulu Group, the following conclusions can be drawn: there is a negative and significant effect of compensation (X1) on employee retention (Y) PT. Selamat Bengkulu Group means that the higher the compensation, the employee retention will also decrease. There is a negative effect of career development (X2) on employee retention (Y) PT. Selamat Bengkulu Group means that the higher the career development, the employee retention will also decrease. There is a negative effect of compensation and career development together affecting the retention of employees of PT. Congratulations Bengkulu Group.
Keywords: Compensation, Career Development, Employee Retention

PENGARUH MOTIVASI, DUKUNGAN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ASEAN MOTOR INTERNASIONAL (DFSK) KOTA BENGKULU

Angga Fahrezi — 2025-01-17

This research aims to determine the influence of motivation, organizational support and work discipline on employee performance at PT. Asean Motor International (DFSK) Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is the employees of PT. Asean Motor International (DFSK) Bengkulu City. The sampling method uses a non-probability technique, namely accidental sampling. The number of respondents in this study was 40 people. The data collection method uses a questionnaire. The data analysis technique uses the Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that the Motivation variable has a positive effect on Employee Performance, Organizational Support has a positive effect on Employee Performance, Work Discipline has a positive effect on Employee Performance, and Motivation, Organizational Support and Work Discipline together have a positive and significant effect on Employee Performance.
Keywords: Motivation, Organizational Support, Work Discipline, Employee Performance.

PENGARUH VARIASI PRODUK, VARIASI RASA, DAN HIGIENIS TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROTI HANIE BC

Denny Periansah — 2025-01-21

This research aims to find out which factors most dominantly influence purchasing decisions. The research was conducted from February to June 2024. The sample for this research is consumers who have previously purchased products and know the Hanie BC Bakery. This research used quantitative methods on 125 respondents. The sampling technique is accidental sampling. The analytical method used in this research is a quantitative method with Multiple Linear Regression using SPSS 27 for Windows. Based on the results of multiple linear regression, the regression equation Y = 3.195 + 0.545 (X1), + 0.154 (X2) + 0.293 (X3) was obtained and the coefficient of determination R Square (R2) value was 0.610 or around (61.0%). The research results and hypotheses in this study show that product variation variables, taste variations have a partial or simultaneous positive effect on purchasing decisions at the Hanie BC Bakery.
Keywords: Product Variations, Taste Variations, Hygiene and Purchasing Decisions.Pembelian.

PENGARUH KONFLIK INTERPERSONAL, BEBAN KERJA, DAN KEMAMPUAN KERJA TERHADAP STRES KERJA KARYAWAN (STUDI KASUS PADA RB TV DI KOTA BENGKULU)

Aprizon Aprizon — 2025-01-24

This research aims to determine the influence of interpersonal conflict, workload and work ability on employee work stress. There are several factors that will be discussed in this research, including Interpersonal Conflict, Workload, and Work Ability. In this research the author used data collection methods by means of observation, distributing questionnaires and interviews. The results of the study prove that Interpersonal Conflict has a positive and significant effect on work stress. Workload has a positive and significant effect on work stress. Work Ability has a negative effect on work stress. Interpersonal conflicts, workload and workability have a positive and significant effect on employee work stress at RBTV in Bengkulu City.
Keywords : Interpersonal Conflict, Workload, Work Ability, Employee Work Stress.

PENGARUH KOMPENSASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP RETENSI KARYAWAN PT. ENSEVAL PUTERA MEGATRADING BENGKULU

Rudi Irmansyah — 2025-01-24

The study aims to analyze the influence of Compensation, job satisfaction, organizational commitment, and employee retention. The data collection technique uses a questionnaire and the data analysis technique uses multiple linear regression analysis. The results of this research prove that compensation, job satisfaction, organizational commitment, have an effect on employee retention.
Keywords: Compensation, job satisfaction, organizational commitment, retention.

PENGARUH KEMAMPUAN KERJA DAN TUNJANGAN KESEJAHTERAAN TERHADAP PRESTASI KERJA KARYAWAN

Heru Novrinando — 2025-01-20

The aim of the study was to determine the effect of ability and welfare benefits on work performance of employees of the Tirta Hidayah Regional Public Company, Bengkulu City. The research was conducted at the Tirta Hidayah Regional Public Company, Bengkulu City. The research respondents were 33 permanent employees of the company, data collection was through questionnaires and observation, while data analysis was carried out using multiple linear regression. The results of the study show that work ability has a positive and significant effect on employee performance. Welfare benefits have a positive and significant effect on employee performance. Work ability and welfare benefits have a positive and significant effect on employee performance.
Keywords : work ability, welfare allowances, work performance