Jurnal Entrepreneur dan Manajemen Sains (JEMS)
https://jurnal.umb.ac.id/index.php/jems
<p>The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics. The journal is published annually 2 times every January and July. Accredited <a href="https://sinta.kemdikbud.go.id/journals/profile/12893">SINTA 5 </a> based on the Decree of the Director General of Higher Education, Research, and Technology of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia Number 177/E/Kpt/2024</p> <p> </p>UM. Bengkuluen-USJurnal Entrepreneur dan Manajemen Sains (JEMS)2721-5415PEMODELAN EPS DAN ROE MENGGUNAKAN METODE REGRESI MULTIVARIAT MELALUI UJI MANOVA
https://jurnal.umb.ac.id/index.php/jems/article/view/9108
<p>This study aims to analyze the simultaneous influence of financial and operational ratios on two main indicators of company performance, namely Earnings per Share (EPS) and Return on Equity (ROE), in the tourism and hospitality sectors. Using the multivariate regression approach and the MANOVA test, this study examines the financial data of a star hotel that listed its shares on the Indonesian stock exchange for the period 2010–2024. The variables analyzed included Occupancy Rate, ADR, Current Ratio, Gross Operating Profit (GOP), Net Operating Profit (NOP), Debt to Equity Ratio (DER), and Debt to Asset Ratio (DAR). The regression model was shown to meet all classical assumptions and had high predictive power (R² > 97%). The results of the MANOVA test showed that only Net Operating Profit (NOP) had a significant effect on EPS and ROE simultaneously (Wilks' Lambda = 0.0014; p = 0.0001). These findings confirm that operational profitability is a key determinant of shareholder value, especially in the context of post-crisis recovery. This research makes a strategic contribution to financial decision-making in tourism companies operating in a volatile economic environment.</p> <p><strong>Keywords</strong>: Earnings per Share (EPS), Return on Equity (ROE), Net Operating Profit (NOP), Financial Performance, Tourism Industry</p>Mulawarman AwaloedinJasmine Avrilia FahadaAnneke Sayarifah Qatrunnada
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2026-01-142026-01-1471114PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI INTERPERSONALTERHADAP MOTIVASI KERJA KARYAWAN DI UPTD LABORATORIUM KONSTRUKSI DAN BANGUNAN DINAS PUPR PROVINSI BENGKULU
https://jurnal.umb.ac.id/index.php/jems/article/view/9404
<p>This study aims to determine the "Influence of Leadership Style and Interpersonal Communication on Employee Work Motivation at the Construction and Building Laboratory Technical Implementation Unit (UPTD), Public Works and Housing Agency, Bengkulu Province," both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 30 people, using the total side technique, which means the entire population is used as the research sample. Based on the t-test on the leadership style variable, it is known that the calculated t <sub>value</sub> > t <sub>table</sub> (5.535 > 1.697) with a probability of t sig 0.000 < 0.05. On the interpersonal communication variable, the calculated t <sub>value</sub> > t <sub>table</sub> (3.641 > 1.697) with a probability of t sig 0.001 < 0.05. So it can be concluded that both X variables, namely leadership style and interpersonal communication, partially influence employee performance. Based on the results of the f test, it is known that the calculated f <sub>value</sub> > f <sub>table</sub> (22,688 > 3.34) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that leadership style and interpersonal communication simultaneously have a positive effect on performance variables. The R square value obtained is 62.7%, which means it has a strong influence. This figure shows that employee performance can be explained by leadership style and interpersonal communication by 82.7%. The remaining 37.3% is influenced by other factors not examined or explained in this study.</p> <p>Keywords: Compensation, Motivation and Employee Performance</p>Ades Panja NetoMerta Kusuma
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2026-01-142026-01-14711527PENGARUH ENDORSMENT DAN RATING REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN IBU YATI LINGKAR BARAT KOTA BENGKULU
https://jurnal.umb.ac.id/index.php/jems/article/view/9406
<p>The marketing strategy that is implemented needs to be evaluated and developed in accordance with market developments and the market environment. The marketing strategy must be able to provide a clear and detailed description of how the business will take advantage of every opportunity and combination of several market targets. This study aims to determine the influence of endorsements and review ratings on purchasing decisions at Ibu Yati Lingkar Barat Restaurant in Bengkulu City. This study uses a quantitative approach based on the positivist paradigm. The quantitative approach examines a specific population or sample using data collection tools, which are then analyzed statistically to test the hypotheses that have been formulated. The sample size consists of 100 respondents. The data collection techniques used are observation and questionnaires. It can be concluded that there is a positive and significant influence of Endorsements (X1) on purchasing decisions (Y) at Ibu Yati Restaurant in Lingkar Barat, Bengkulu. Two: There is a positive and significant influence of Rating Review (X2) on the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Three: Endorsement and Rating Review together influence the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant.</p> <p>Keywords: Endorsement, Rating Review, Purchasing Decision</p>Agung AnugrahIslamuddin Islamuddin
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2026-01-142026-01-14712835PENGARUH DISIPLIN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL PROVINSI BENGKULU
https://jurnal.umb.ac.id/index.php/jems/article/view/9408
<p>This study aims to determine the effect of work discipline and job training on employee <br />performance at the Social Service Office of Bengkulu Province. Issues related to discipline and <br />training effectiveness are a major concern as they affect the quality of public services. This <br />research employs an associative quantitative approach with a sample of 109 employees and uses <br />multiple linear regression analysis. Partial test results show that work discipline has a significant <br />effect on employee performance (t = 4.803; sig. = 0.000), while job training does not have a <br />significant effect (t = -0.813; sig. = 0.418). However, simultaneous testing indicates that <br />discipline and training together have a significant effect on employee performance (F = 54.712; <br />sig. = 0.000), with an Adjusted R² value of 0.501, meaning that 50.1% of the variation in <br />performance can be explained by both variables. <br />Keywords: Work Discipline, Job Training, Employee Performance</p>Ahmad Zarovi KurniawanMardhiyah Dwi Ilhami
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2026-01-142026-01-14713647ANALISIS PERSEPSI KONSUMEN TERHADAP KUALITAS PENDAP DI USAHA PENDAP & PALAI CIK SUR KOTA BENGKULU
https://jurnal.umb.ac.id/index.php/jems/article/view/9409
<p>This study aims to analyze consumer perceptions of the product quality of Pendap at Usaha <br />Pendap & Palai Cik Sur in Bengkulu City, identify the quality aspects that most influence <br />consumer evaluations, and understand their relationship with purchase intention and loyalty. <br />The research employs a qualitative method with a case study approach. Primary data were <br />obtained through observation, in-depth interviews with 10 consumers and the business owner, <br />as well as documentation. Data analysis was conducted using thematic analysis techniques to <br />identify patterns in consumer perceptions. The results show that, in general, consumers have a <br />positive perception of Pendap quality, particularly in terms of taste, texture, and cleanliness, <br />which are considered distinctive, authentic, and consistent. However, there are critical notes <br />regarding packaging and presentation aspects, which some consumers perceive as still simple, <br />less informative, and less visually appealing. These findings align with consumer perception <br />theory, which includes cognitive, affective, and conative dimensions, and emphasize the <br />importance of packaging innovation and enhancing visual appeal without eliminating the <br />product’s traditional values. This research is expected to contribute theoretically to the study of <br />traditional culinary marketing and provide practical insights for MSME actors to improve <br />competitiveness through product quality enhancement, particularly in visual and packaging <br />aspects. <br />Keywords: consumer perception, product quality, pendap, traditional food, Bengkulu</p>Elsi MunalisaEti Arini
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2026-01-152026-01-15714863PENGARUH KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PDAM PERUMDA TIRTA HIDAYAH KOTA BENGKULU
https://jurnal.umb.ac.id/index.php/jems/article/view/9418
<p>This study aims to determine the effect of leadership and job satisfaction on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This study used a quantitative method with a sample of 130 respondents, using a total sampling technique. The data collection technique used a questionnaire. Data analysis techniques used multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results show that leadership has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of leadership, the more employee work motivation will increase. Job satisfaction has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of employee job satisfaction, with things like salary, work relationships, opportunities for development, and recognition of work results, the higher the employee job satisfaction. And leadership and job satisfaction together have a positive and significant influence on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that with an effective leadership style and a high level of job satisfaction, work motivation will be more optimally increased. These two components work together and are very important to produce productive, loyal, and motivated employees.</p> <p><strong>Keywords :</strong> Leadership, Job Satisfaction, Employee Work Motivation</p>Anjel Dea LolaSri Ekowati
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2026-01-152026-01-15716482