ANALISIS SWOT PT. ALCYFA FAMILY GROUP GUNA MENINGKATKAN PENJUALAN

Muhammad Sakti Pratama; Islamuddin Islamuddin

Authors

Muhammad Sakti Pratama Universitas Muhammadiyah Bengkulu
Islamuddin Islamuddin Universitas Muhammadiyah Bengkulu

Abstract

The rapid development of the business world today is evident from the increasing number of new entrepreneurs. These fast changes create uncertainty that affects company operations. In such a highly competitive business environment, entrepreneurs constantly strive to sustain their businesses and compete to achieve their expected goals. Various approaches are used to ensure that their businesses can survive amid existing competition. This study aims to develop effective online and offline marketing strategies to improve sales at PT ALCYFA FAMILY GROUP. By integrating online marketing strategies such as social media, email marketing, and websites with offline marketing strategies such as on-location promotions, partnerships with stores, and promotional events, the company can enhance its visibility, boost sales, and strengthen relationships with customers.

The findings of this study provide recommendations for marketing strategies that can be implemented by PT ALCYFA FAMILY GROUP to increase its sales and reinforce its position in the market. This research is descriptive, focusing on identifying and describing online and offline marketing strategies and formulating a marketing strategy plan for PT ALCYFA FAMILY GROUP. The plan is based on the company's internal strengths and weaknesses, as well as external opportunities and threats. SWOT Analysis of PT. ALCYFA FAMILY GROUP to increase sales in an effort to enhance sales performance, in accordance with its internal strengths and weaknesses as well as external opportunities and threats.

Keywords: online marketing strategy, offline marketing strategy.

References

Andri Ikhwana, 2021, Strategy Bisnis terintegrasi antara Online dan Offline untuk meningkatkan pemasaran. Proseding ITB ASS Indonesia, 2021

Ariska, Venke, Rizal Effendi dan Cherrya Dhia Wenny. 2023., Analisis Sistem Informasi Akuntansi Pembelian dan Penjualan pada Home Industry Herman,(https://core.ac.uk/download/pdf/35319212.pdf),

Basu Swastha Dharmmesta. (2014). Manajemen Pemasaran. BPFE: Yogyakarta.

Basu Swasta dan Irawan. 2018. Manajemen Pemasaran Modern. Liberty : Yogyakarta.

Burn R. Best, R. J. 2023. “Market-Based Management.” New Jersey: Pearson Education. Durianto,

Cahyono, B.,et al. (2016.). Analisa Kekuatan Strategi Pemasaran Melalui Online Marketing Offline Marketing Dan Service Excellent Terhadap Loyalitas Konsumen PT. Adinata Graha Raya Kaliwungu Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Kendal: Universitas Pandanaran.

Fred, R David. 2011. Strategic Management Manajemen Strategi Konsep,. Edisi 12. Jakarta: Salemba Empat.

Hidayah, N. (2021). Pemasaran Destinasi Pariwisata Berkelanjutan Di Era Digital: Targeting, Positioning, Branding, Selling, Marketing Mix, Internet Marketing (Cetakan 1). Kreasi Cendekia Pustaka (KCP).

Hidayat, R. (2022). Strategi Pengembangan Destinasi Wisata Alam Kanduaraya oleh Kelompok Sadar Wisata Desa Kedang Ipil Kecamatan Kota Bangun. Jurnal Cakrawala Ilmiah, 2(2), 422.

Hidayat, R. (2021, Januari 26). Manfaat dan Keuntungan Pemasaran Online (Online Marketing). Dipetik April 8, 2021, dari kitapunya.net: https://www.kitapunya.net/manfaat-dan-keuntungan-pemasaran-online

Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, EdisiKedua belas, PT. Indeks, Jakarta.

Kotler, Philip., Keller, Kevin L. (2015). Manajemen Pemasaran. Jilid 2. Jakarta: Erlangga.

Kotler, P. and Keller, Kevin L. 2016: Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.

Kotler, P dan Amstrong. 2018. Prinsip-prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta.

Kotler, Philip dan Gary Amstrong.(2019). Prinsip-prinsip Pemasaran. Edisi13.

Kotler, Philip dan Kevin Lane Keller. (2019). Manajemen Pemasaran Edisi ke Tigabelas Jilid 1. Erlangga, Jakarta.

Kotler, Philip., dan Gary Armstrong., (2019), Principles of Marketing, 14th Ed, Prentice Hall, Jakarta.

Nathan. (2019, January 25). 7 Pengertian Pemasaran Online Menurut Para Ahli. Dipetik April 8, 2021, dari nathangondohartono.com : https://nathangondohartono.com / bisnis-online/pengertian-pemasaran-online-menurut-para-ahli/

Nickels, William G. 2018. Manajemen Pemasaran Modern. Liberty Offset: Yogyakarta

Nggini, Y. H. (2019). Analisis SWOT (Strength, Weakness, Opportunity, Threats) Terhadap Kebijakan Pengembangan Pariwisata Provinsi Bali. Jurnal Ilmiah Dinamika Sosial. Vol. 3, No. 1.

Permana, A. S., dan Wildan, M. A. (2021). Analisis SWOT sebagai Strategi Pengembangan SDM (Studi pada Pegawai UD. Rembulan Printing). Jurnal Kajian Ilmu Manajemen. Vol. 1, No. 2.

Rangkuti, Freddy. 2013. Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. Penerbit PT. Gramedia Pustaka Utama. Jakarta.

Rusisah. A.M, Sulaeha Tamrin, Itji Diana Daud. 2021. Studi Perilaku Petani Terhadap Serangan Hama Spodoptera Frugiperda J.E Smith(Lepidoptera: Noctuidae) Di Pertanaman Jagung Lingkungan Lare’e Kecamatan Pammana Kabupaten Wajo. Skripsi Departemen Hama dan Penyakit Tumbuhan, Fakultas Pertanian Universitas Hasanuddin. Makassa

Sari et al. (2021). Pengaruh Pelatihan , Komunikasi , Dan Kompetensi Terhadap Kinerja Karyawan Pada Pt . Pln ( Persero ) Unit Induk Pembangkitan Sumatera Bagian Utara Medan. Jimek : Jurnal Ilmiah Mahasiswa Ekonomi, 04.

Sulastri, Pribadiyono, Sutopo. (2016). Analisa SWOT untuk Mengetahui Kondisi Instansi dalam Menentukan Strategi Pengembangan Sumber Daya Manusia pada PT. Tirta Investama di Surabaya. Jurnal Manajemen. Vol 2, No. 3

Syafwendi, S., Shahriari, M., Ggheiji, S. (2016). E-Commerce and It Impacts onGlobal Trend and Market. International Journal of Research-Granthaalayah. (3)4, Pp. 49-55

Wang, Y., Duan, Z., Ma, Z., Mao, Y., Li, X., Wilson, A., Qin, H., Ou, J., Peng, K., Zhou, F., Li, C., Liu, Z., & Chen, R. (2020). Epidemiology of mental health problems among patients with cancer during COVID-19 pandemic. Translational Psychiatry, 10(1). https://doi.org/10.1038/s41398-020-00950-y

Wang Z,Wang J, He J. (2020). No Title active and effective measures for the care of patients with cancer during the Covid-19 spread in China.

Winardi, 2005. Pengertian Penjualan Menurut Para Ahli. https: // www. bangtohir.com/pengertian-penjualan-menurut-para-ahli-lengkap-landsan-teori-skripsi/.

Wardhani, W. K., dan Samrotun, Y. C. (2021). Pengaruh Kepemilikan Institusional, Kepemilikan Manajerial, Ukuran Perusahaan dan Leverage terhadap Integritas Laporan Keuangan. Jurnal Ilmiah Universitas Batanghari Jambi, 20(2), 475–481.

Xing & Zhu. (2014). The study of O2O business model development strategy in SMEs." International Journal of Business and Social Science 5.9 (2014): 296-299. 5(9), 296–299.

Xu, T., & Zhang, J. (2015). A Development Strategy of O2O Business in China.Proceedings of the 2015 International Conference on Computer Science and Intelligent Communication, 16(Csic), 337–340. https://doi.org/10.2991/csic-15.2015.81

Zhu N, Zhang D, Wang W, Li X, Yang B, Song J, et al. A Novel Coronavirus from Patients with Pneumonia in China, 2019. N Engl J Med.2020;382:727–33.