ANALISIS SISTEM KERJA DROPSHIPPING MARKETPLACE TOKOPEDIA: Studi Kasus Pada Toko Hypedunk23

Authors

  • Zulfi Muhamad Fauzan Universitas teknologi digital
  • Dicki Kusmayadi Universitas Teknologi Digital

Abstract

This study aims to analyze the dropshipping work system on the Tokopedia marketplace and the factors that influence the decline in sales at Hypedunk23 Store. The research method uses a qualitative approach with a case study type, with data collection techniques through interviews, observation, and documentation. The results showed that the dropshipping work system at Hypedunk23 includes: (1) supplier selection based on ratings, reviews, and experience in the marketplace; (2) uploading edited product content to increase attractiveness; (3) determining prices with a margin of 10-30% of the supplier's price; (4) order processing through confirmation to the supplier and shipping on behalf of the dropshipper; and (5) handling complaints with communication and compensation. Internal factors include delays in message response due to resource constraints, stock instability, and promotions limited to marketplace features. While external factors were caused by changes in consumer trends towards sporty shoe products as well as technical constraints in Tokopedia such as slow notifications and increased administrative costs.

Keywords: Dropshipping, Tokopedia Marketplace, Sales Decline, Internal and External Factors.

 

References

Anjani, D. S. P., & Fitria, I. J. (2023). Analysis Of Perceived Ease Of Use And Perceived Of Usefulness To Enchance Customer Interest In Using Bca Mobile Banking. Journal Of Management Analytical And Solution (Jomas), 3(3).

Ambarwati Yuni. (2019). Analisis Turunnya Omset Penjualan Usaha Gantungan Kunci Oucean Production. Diambil Dari Https://Eskripsi.Usm.Ac.Id/Files/Skripsi/B11a/2015/B.131.15.0614/B.131.15.0614-15-File-Komplit-20190821044732.Pdf

Asosiasi Penyelenggara Jasa Internet Indonesia. (2024). Apjii Jumlah Pengguna Internet Indonesia Tembus 221 Juta Orang. Diambil 28 Februari 2025, Dari Https://Apjii.Or.Id/Berita/D/Apjii-Jumlah-Pengguna-Internet-Indonesia-Tembus-221-Juta-Orang

Basu Swastha, D. H., & Handoko, T. H. (2022). Manajemen Pemasaran Analisa Perilaku Konsumen. Yogyakarta: Liberty (Pertama). Yogyakarta: Bpfe Yogyakarta.

Creswell, J., & Guetterman, T. (2018). Educational Research: Planning, Conducting, And Evaluating Quantitative And Qualitative Research, 6th Edition (6 Ed.). Boston: Pearson Higher Education. Diambil Dari Https://Www.Pearson.Com/En-Us/Subject-Catalog/P/Educational-Research-Planning-Conducting-And-Evaluating-Quantitative-And-Qualitative-Research/P200000000920/9780136874416

Fatmawati, R. (2020). Pengaruh Strategi Pemasaran Terhadap Omset Penjualan Di Toko Busana Aditya Arosa Bangkalan. Sekolah Tinggi Agama Islam Darul Hikmah Bangkalan. Diambil Dari Https://Media.Neliti.Com/Media/Publications/339740-Pengaruh-Strategi-Pemasaran-Terhadap-Oms-23405fe8.Pdf

Grigoryan, H. (2023). “Electronic Business” ", “Electronic Commerce” : Concepts And Main Characteristics. Alternative, 13, 127–133. Https://Doi.Org/10.55528/18292828-2023.1-127

Herliani, A., & Hegiarto, A. S. (2024). The Influence Of Brand Awareness Advertising On Instagram On Interest In Purchasing Azarine Products: (Case Study Of Azarine Consumers In Bandung City). International Journal Of Education, Social Studies, And Management (Ijessm), 4(2), 423–434. Https://Doi.Org/10.52121/Ijessm.V4i2.272

Hollweck, T. (2018). Robert K. Yin. (2014). Case Study Research Design And Methods (5th Ed.). Thousand Oaks, Ca: Sage. 282 Pages. The Canadian Journal Of Program Evaluation, 30. Https://Doi.Org/10.3138/Cjpe.30.1.108

Huang, R., & Airlangga, S. A. (2022). Dropship Mastery. Jakarta: Alona Indonesia Raya. Diambil Dari Https://Openlibrary.Telkomuniversity.Ac.Id/Pustaka/205581/Menjual-Barang-Tanpa-Tatap-Muka-Dropship-Mastery.Html

Ingram, T. N., Laforge, R. W., Avila, R. A., Schwepker Jr, C. H., & Williams, M. R. (2019). Sales Management: Analysis And Decision Making (10th Ed.). Routledge (10th Ed.). New York: Routledge. Https://Doi.Org/Https://Doi.Org/10.4324/9780429286926

Kania, K., & Prastian, A. P. (2024). Analisis Digital Marketing Pada Umkm (Usaha Mikro Kecil Menengah) Rumah Komunitas. Budgeting: Journal Of Business, Management And Accounting, 6(1). Https://Doi.Org/Https://Doi.Org/10.31539/Budgeting.V6i1.10144

Kementerian Perdagangan Republik Indonesia. (2023). Perdagangan Digital (E-Commerce) Indonesia Periode 2023. Jakarta. Diambil Dari Https://Satudata.Kemendag.Go.Id/Ringkasan/Produk/Perdagangan-Digital-E-Commerce-Indonesia-Periode-2023

Kotler, P., & Armstrong, G. M. (2017). Principles Of Marketing (17 Ed.). New York: Pearson Higher Education. Diambil Dari Https://Www.Pearson.Com/Se/Nordics-Higher-Education/Subject-Catalogue/Marketing/Principles-Of-Marketing-Kotler-Armstrong.Html

Kusmayadi, D., & Latif, L. (2024). Analisis Dampak Penggunaan E-Commerce Terhadap Peningkatan Pertumbuhan Perusahaan Umkm Boomboomid. Jurnal Darma Agung, 32(3), 276–283. Https://Doi.Org/10.46930/Ojsuda.V32i3.4439

Kusumaningsih, S., Sutopo, J., & Nurlaeli, F. (2021). Buku Panduan Marketplace. Surabaya: Cv. Global Aksara Pres. Diambil Dari Http://Eprints.Uty.Ac.Id/Id/Eprint/12612

Lailatul, R. (2022). Analisis Jual Beli Online Dengan Sistem Drophipping Di Toko Alhusna Herbal Pamalang Dalam Perspektif Ekonomi Islam. Bisnis Dan Kewirausahaan, 2(3), 110–118. Https://Doi.Org/Https://Doi.Org/10.55606/Jurimbik.V2i3.147

Laudon, K. C., & Traver, C. G. (2017). E-Commerce 2023: Business, Technology, And Society (13 Ed.). Boston: Pearson Higher Education. Diambil Dari Https://Www.Pearson.Com/En-Us/Subject-Catalog/P/E-Commerce-2023-Business-Technology-Society/P200000009801/9780138043391

Melisa. (2023). Analisis Pemanfaatan Marketplace Sebagai Sarana Penjualan Bagi Dropshipper Di Shopee N. Prosiding Simposium Nasional Manajemen Dan Bisnis, 2, 897–906. Diambil Dari Https://Proceeding.Unpkediri.Ac.Id/Index.Php/Simanis/Article/View/3269

Miljenović, D., & Berisa, B. (2022). Pandemics Trends In E-Commerce: Drop Shipping Entrepreneurship During Covid-19 Pandemic. Pomorstvo, 36, 31–43. Https://Doi.Org/10.31217/P.36.1.4

Pusparini E.T, & Qontak. (2023). Marketplace Paling Banyak Dikunjungi Sepanjang 2023. Diambil 28 Februari 2025, Dari Https://Qontak.Com/Blog/Marketplace-Online-Di-Indonesia/

Rani, & Hadithya, R. (2024). Implementasi Food Safety Management System Berdasarkan Cara Produksi Pangan Olahan Yang Baik (Cppob) Di Perusahaan Xyz: Studi Kasus Industri Pangan. Jurnal Bina Manajemen, 13(1), 1. Https://Doi.Org/Https://Doi.Org/10.52859/Jbm.V12i2.671

Rianty, Y., & Wibowo, I. (2024). Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Produk Air Mineral Home Brand Pada Supermarket Xyz. Prosiding Frima (Festival Riset Ilmiah Manajemen Dan Akuntansi), 1(7). Https://Doi.Org/10.55916/Frima.V1i7.572

Sugiyono. (2022). Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi, Dan R&D. Penerbit Cv. Alfabeta: Bandung (3 Ed., Vol. 225). Bandung: Cv. Alfabeta. Diambil Dari Https://Cvalfabeta.Com/Product/Metode-Penelitian-Bisnis-Pendekatan-Kuantitatif-Kualitatiff-Kombinasi-Dan-Rd/

Downloads

Published

2025-06-01

Issue

Section

Articles
Abstract viewed = 0 times