REBRANDING SEBAGAI PROSES PERUBAHAN ORGANISASI
Abstract
This study aims to analyze rebranding as a process of organizational change using a narrative inquiry approach in the food and beverage industry, specifically at Trilogi Coffee and Eatery in Bengkulu City, which experienced a brand identity crisis. This study employed a qualitative approach with a narrative inquiry strategy. The research subjects consisted of 6–8 internal organizational actors, including owners and frontline employees, and approximately 20 consumers as supporting informants for data triangulation. Data collection techniques included in-depth interviews, participant observation, and organizational document analysis. Data analysis used thematic narrative analysis through transcription, narrative coding, plot construction, theme identification, and interpretation of organizational change meanings. The results indicate that rebranding is not merely a change in visual identity but a holistic organizational change process. The rebranding process began with the unfreezing stage marked by awareness of brand identity crisis, followed by the changing stage involving implementation of a new identity, operational restructuring, and organizational culture transformation, and the refreezing stage through internalization of new values and identity by internal actors. Rebranding was interpreted as a strategic effort to rebuild organizational legitimacy, strengthen brand identity, and ensure business sustainability. Internal actors’ narratives revealed that rebranding success was strongly influenced by internal communication, employee involvement, and alignment between organizational identity and the new brand identity.
Keywords: Rebranding, organizational change, brand identity, narrative inquiry, food and beverage industry.
References
Ali, B., Nazam, M., Akash, R. S. I., Hamid, K., Hashim, M., & Baig, S. A. (2019). Investigating the impact of corporate rebranding on customer satisfaction: Empirical evidence from the beverage industry. International Journal of Advanced and Applied Sciences, 6(4), 110–122. https://doi.org/10.21833/ijaas.2019.04.013
Andrianto, R., & Murfianti, F. (2021). International Journal of Education and Social Science Research. 4(05), 90–101.
Antesty1, S., Selan, D. D., & Thalib, N. (2023). Government Support and Social Media Impact on the Performance and Sustainability of F&B’s MSME in Indonesia. In International Journal of Business (Vol. 4, Issue 2).
Armenakis, A. A., Harris, S. G., & Mossholder, K. W. (1993). Creating Readiness for Organizational Change. Human Relations, 46(6), 681–703. https://doi.org/10.1177/001872679304600601
Aryandi, J., & Onsardi, O. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 1(1), 117-127.
Asmara, M. A., & Purwati, S. (2023). Optimizing Brand Identity of MSME Products through Rebranding in Increasing Consumer Brand Awareness. 05(03), 8519–8527.
Bajrami, R. (2025). comprehensive analysis ” The impact of big data analytics on digital marketing decision-making : A comprehensive analysis. https://doi.org/10.21511/im.21(3).2025.13
Baker, S., Waterfield, J., & Bartlam, B. (2017). Saturation in qualitative research : exploring its conceptualization and operationalization. Quality & Quantity. https://doi.org/10.1007/s11135-017-0574-8
Balmer, J. M. T., & Podnar, K. (2021). Corporate brand orientation : Identity , internal images , and corporate identification matters. Journal of Business Research, 134, 729–737. https://doi.org/10.1016/j.jbusres.2021.06.016
Balmer, J. M. T., & Podnar, K. (2023). Corporate brand orientation: Identity, internal images, and corporate identification matters. (Journal of Business Research), 145, 234-248. https://doi.org/10.1016/j.jbusres.2023.01.045
Barkemeyer, R., Faugère, C., Gergaud, O., & Preuss, L. (2020). Media attention to large-scale corporate scandals : Hype and boredom in the age of social media. Journal of Business Research, 109(December 2018), 385–398. https://doi.org/10.1016/j.jbusres.2019.12.011
Birt, L., Scott, S., Cavers, D., Campbell, C., & Walter, F. (2016). Member checking: A tool to enhance trustworthiness or merely a nod to validation? Qualitative Health Research, 26(13), 1802–1811.
Bolhuis, W., de Jong, M. D. T., & van den Bosch, A. L. M. (2018). Corporate rebranding: Effects of corporate visual identity changes on employees and consumers. Journal of Marketing Communications, 24(1), 3–16. https://doi.org/10.1080/13527266.2015.1067244
Bolhuis, W., Jong, M. D. T. De, Bosch, A. L. M. Van Den, Bolhuis, W., Jong, M. D. T. De, & Bosch, A. L. M. Van Den. (2015). Corporate rebranding : effects of corporate visual identity changes on employees and consumers. 7266(November). https://doi.org/10.1080/13527266.2015.1067244
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Braun, V., & Clarke, V. (2008). Using thematic analysis in psychology Using thematic analysis in psychology. January 2013, 37–41.
Brinkmann, S., & Kvale, S. (2020). Doing Interviews. In Doing Interviews. SAGE Publications Ltd. https://doi.org/10.4135/9781529716665
Brown, A. D. (2021).Organisational identity and narrative: A critical perspective. Routledge.
Brown, A. D., & Humphreys, M. (2003). Epic and tragic tales: Making sense of change. The Journal of Applied Behavioral Science 39 (2), 121-144. https://doi.org/10.1177/0021886303255557
Burnes, B. (2020). The Origins of Lewin’s Three-Step Model of Change. Journal of Applied Behavioral Science, 56(1), 32–59. https://doi.org/10.1177/0021886319892685
By-nc-nd, C. C. (2020). Corporate Brand Identity Co-creation in Business-to- business Contexts. https://doi.org/10.1016/j.indmarman.2019.09.008
Castelló, I., & Barberá-tomás, D. (2023). Moving on : Narrative Identity Reconstruction after Entrepreneurial.
Coffee, D. B., Meningkatkan, D. D., Syahidah, N. A., Sjoraida, D. F., & Hafiar, H. (2025). Proses Rebranding pada Berawal Coffee & Dimsum : Studi Brand Study of Berawal Coffee & Dimsum in Increasing Brand Awareness Program Studi Magister Ilmu Komunikasi , Universitas Padjadjaran , Indonesia. 1(1), 13–25.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Thousand Oaks, CA: SAGE Publications.
Dahlawy, R. (2022). Rebranding Industri Perbankan: Investigasi Peran Religiusitas Dalam Mempengaruhi Persepsi Konsumen. J-Ebis (Jurnal Ekonomi Dan Bisnis Islam), 281–310. https://doi.org/10.32505/j-ebis.v7i2.4781
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2018). The SAGE handbook of qualitative research (5th ed.). SAGE Publications.
Denzin, N. K., Lincoln, Y. S., & Sage, E. (2007). Book review. 277–279. https://doi.org/10.1111/j.1467-839X.2007.00237.x
Endra Krisna, A., & Bondowoso no, J. (2024). Transformasi UMKM Melalui Industri Kreatif: Pendekatan Untuk Meningkatkan Daya Saing dan Inovasi. Jurnal Publikasi Ilmu Manajemen, 3(4), 66–81. https://doi.org/10.55606/jupiman.v3i3.4514
Ernayani, R., Zulaecha, H. E., Rachmania, D., Alfiana, A., & Hakim, M. Z. (2024). Edukasi Literasi Keuangan bagi Masyarakat: Membangun Kemandirian Finansial. I-Com: Indonesian Community Journal, 4(3), 1713–1722. https://doi.org/10.33379/icom.v4i3.4797
Ezquerro, L., Coimbra, R., Bauluz, B., Núñez-Lahuerta, C., Román-Berdiel, T., & Moreno-Azanza, M. (2024). Large dinosaur egg accumulations and their significance for understanding nesting behaviour. Geoscience Frontiers, 15(5). https://doi.org/10.1016/j.gsf.2024.101872
Fajrul, M., & Saptyana, R. F. (2025). Strategi Peningkatan Daya Saing UMKM Kuliner di Era Digital : Studi Kasus pada Pelaku Usaha di Kota Semarang. 4(2), 143–157. https://doi.org/10.55123/mamen.v4i2.5066
Hadayanti, D., & Bahar, A. (2023). Universitas PGRI Semarang 1 , Universitas Pelita Bangsa 2. Universitas Pembangunan Nasional Veteran Jakarta, 12(01). http://ejournal.seaninstitute.or.id/index.php/Ekonomi
Hanifun, I., & Onsardi, O. (2024). Pengaruh Brand Image Dan Promotion Terhadap Keputusan Mahasiswa Baru Memilih Universitas Dehasen Sebagai Tempat Kuliah (Studi Pada Mahasiswa Baru Angkatan 2023). Jurnal Entrepreneur dan Manajemen Sains (JEMS), 5(2), 365-381.
Harcourt, H. (2022). Brand Repositioning and Marketing Performance of Food and Beverages Manufacturing Companies in Rivers State. International Journal of Economics and Financial Management. https://doi.org/10.56201/ijefm.v8.no7.2023.pg15.26
Harcourt, H. (2023). Brand Repositioning and Marketing Performance of Food and Beverages Manufacturing Companies in Rivers State. 8(7), 15–27. https://doi.org/10.56201/ijefm.v8.no7.2023.pg15.26
Hatch, M. J., & Schultz, M. (2023). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.
Hay, G. J., & Parker, S. K. (2020). Making sense of organisational change failure : An identity lens. https://doi.org/10.1177/0018726720906211
Ho, R. T. H., Ng, S. M., & Ho, D. Y. F. (2007). The Sage Handbook of Qualitative Research. Asian Journal Of Social Psychology, 10(4), 277–279. https://doi.org/10.1111/j.1467-839x.2007.00237.x
Hs, S., Hadayanti, D., & Bahar, A. (2023). Rebranding Msme Products As A Visual Identity In Increasing Brand Awareness Through Swot Analysis. 12(01), 1322–1326.
Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S. H., & Ali, M. (2016). Journal of Innovation Conceptual paper Kurt Lewin ’ s process model for organizational change : The role of leadership and employee involvement : A critical review. Suma de Negocios, 1–7. https://doi.org/10.1016/j.jik.2016.07.002
Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S. H., & Ali, M. (2018). Kurt Lewin’s change model: A critical review of the role of leadership and employee involvement in organizational change. Journal of Innovation and Knowledge, 3(3), 123–127. https://doi.org/10.1016/j.jik.2016.07.002
Iglesias, O., Landgraf, P., Ind, N., Markovic, S., & Koporcic, N. (2019). Corporate brand identity co-creation in business-to-business contexts. Industrial Marketing Management, August 2018, 0–1. https://doi.org/10.1016/j.indmarman.2019.09.008
Iglesias, O., Landgraf, P., Ind, N., Markovic, S., & Koporcic, N. (2020). Corporate brand identity co-creation in business-to-business contexts. Industrial Marketing Management, 85, 32–43. https://doi.org/10.1016/j.indmarman.2019.09.008
Imanullah, M., Onsardi, O., Toyib, R., Hidayat, M. T., Wahyudi, I., Abimanyu, A., & Susanto, A. (2021). Pengenalan Website Sekolah Dasar Muhammmadiyah 1 Unggulan Dalam Rangka Meningkatkan Mutu Pembelajaran Dan Promosi Sekolah. Jurnal Pengabdian Masyarakat Bumi Raflesia, 4(1), 483-492.
Ind, N., & Schmidt, H. J. (2019). Co-creating brands: Brand management from a co-creative perspective. Routledge.
Interviews, D. (2019). Sage Research Methods.
Jo ˘ Sko Brakus, J., Schmitt, B. H., Zarantonello, L., & Simon, W. E. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73, 1547–7185.
Joseph, A., Gupta, S., Wang, Y. C., & Schoefer, K. (2021). Corporate rebranding: An internal perspective. Journal of Business Research, 130, 709–723. https://doi.org/10.1016/j.jbusres.2020.04.020
Joseph, A., Gupta, S., Wang, Y., & Schoefer, K. (2020). Corporate rebranding : An internal perspective. April. https://doi.org/10.1016/j.jbusres.2020.04.020
Joseph, B. M. K. (2023). Academic Leaders ’ Self-Efficacy Perceptions and Management of Organizational Change.
Kapferer, J. N. (2023). The new strategic brand management: Creating and sustaining brand equity long term (7th ed.). Kogan Page.
Keller, K. L. (1992). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.
Keller, K. L. (2020). Consumer-based brand equity: Principles and practice. In A. M. Tybout & T. Calkins (Eds.), Kellogg on branding (2nd ed., pp. 45-68). Wiley.
Khanza, M., Toyib, R. T., & Onsardi, O. (2021). Implmentasi Algoritma Apriori Untuk Meningkatkan Penjualan Handphone di Toko Mardha Cell. JSAI (Journal Scientific and Applied Informatics), 4(2), 221-235.
Krisna, A. E. (2024). Transformasi UMKM Melalui Industri Kreatif : Pendekatan Untuk Meningkatkan Daya Saing dan Inovasi. 3(4).
Kumar, R., Aneja, P., Jadaun, R., Kiran, P. B. N., Saxena, N., Saxena, S., Singh, P. K., & Painoli, A. K. (2025). Metaverse marketing: a review and future research agenda. In Information Discovery and Delivery. Emerald Publishing. https://doi.org/10.1108/IDD-05-2024-0066
Kwon, M., Kulow, K., Barone, M. J., & Neary, J. (2025). All for one or one for all? How power states affect consumer giving across charities. Journal of Consumer Psychology. https://doi.org/10.1002/JCPY.70005
Maisya Nastiti, D., Syavaranti, N., & Edhy Aruman, A. (2021). The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service. In Journal of Consumer Sciences E (Vol. 06, Issue 01).
Mataram, U., Persatuan, U., Ntt, G., & Guru, U. P. (2024). Government Support and Social Media Impact on the Performance and Sustainability of F & B ’ s MSME in Indonesia International Journal of Business , Law , and Education. 4(2), 1126–1144.
Melayanto, Y., & Berlianto, M. P. (2025). Rebranding as an Economic Strategy : Linking Brand Transformation to Customer Satisfaction and Organizational Performance in the Banking Industry. 6(2), 988–1003.
Muh Fajrul, & Riska Fita Saptyana. (2025). Strategi Peningkatan Daya Saing UMKM Kuliner di Era Digital: Studi Kasus pada Pelaku Usaha di Kota Semarang. MAMEN: Jurnal Manajemen, 4(2), 143–157. https://doi.org/10.55123/mamen.v4i2.5066
Mukhopadhyay, S., Singh, R. K., & Jain, T. (2024). Developing big data enabled Marketing 4.0 framework. International Journal of Information Management Data Insights, 4(1). https://doi.org/10.1016/j.jjimei.2024.100214
Munandar, J. A., & Onsardi, O. (2021). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di Bank Sumsel Babel Kcp Tanjung Sakti. (Jems) Jurnal Entrepreneur Dan Manajemen Sains, 2(1), 43-52.
Muzellec, L., & Lambkin, M. C. (2009). Corporate branding and brand architecture: A conceptual framework. Marketing Theory, 9(1), 39–54. https://doi.org/10.1177/1470593108100060
Muzellec, L., Lynn, T., & Lambkin, M. (2022). Corporate rebranding: An internal perspective. Journal of Business Research, 150, 345-358. https://doi.org/10.1016/ j.jbusres.2022.06.034
Nana, S., Tobias-Mamina, R., Chiliya, N., & Maziriri, E. T. (2019). The impact of corporate rebranding on brand equity and firm performance. In www.jbrmr.com A Journal of the Academy of Business and Retail Management (Vol. 13). ABRM. www.jbrmr.com
Nastiti, D. M., Syavaranti, N., Aruman, A. E., Jakarta, C., Capital, J., & Region, S. (2021). The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service. 06(01), 40–61.
Novie, M. (2024). Creative Marketing Strategies for Food SMEs: Enhancing Brand Visibility and Customer Loyalty in a Competitive Market and Economy. In International Journal of Economics Development Research (Vol. 5, Issue 6).
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic Analysis : Striving to Meet the Trustworthiness Criteria. 16, 1–13. https://doi.org/10.1177/1609406917733847
Nugroho, A., Mustaji, & Izzati, U. A. (2021). Development Of Central Learning Models With Sociocultural Approach To Improve Children’s Cognitive And Language Development At Pgri 3 Pandaan Kindergarten Of Pasuruan Regency. International Journal of Education and Social Science Research, 04(05), 63–89. https://doi.org/10.37500/ijessr.2021.4506
Okoeguale, A. (2023). Brand Value Co-creation Revisited: A Critical Review of Studies. Academic Journal of Interdisciplinary Studies, 12(2), 323–336. https://doi.org/10.36941/ajis-2023-0052
Onsardi, O., & Fitri, R. D. (2023). Dampak Relationship Marketing, Store Atmosphere Dan Lokasi Terhadap Minat Beli Pada Toko Moy Stuff. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 4(1), 66-73.
Onsardi, O., Ekowati, S., Yulinda, A. T., & Megawati, M. (2022). Dampak Digital Marketing, Brand Image Dan Relationship Marketing Terhadap Keputusan Pembelian Konsumen Lina Ms Glow Kota Bengkulu. Creative Research Management Journal, 5(2), 10-19.
Onsardi, O., Muntahanah, M., & Toyib, R. (2020). Penerpan Algoritma Binary Search Dalam Pencarian Data Potensi Investasi Di Kabupaten Seluma Dengan Smartphone. Jsai (Journal Scientific And Applied Informatics), 3(3), 129-136.
Onsardi, O., Wulandari, K., Finthariasari, M., & Yulinda, A. T. (2021). Impact Of Service Marketing On Student Decisions. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 7(2), 234-254.
Page, C. (2025). University of Bath. 7(3), 167–188. https://doi.org/10.1111/j.1468-2370.2005.00112.x
Pillow, W. (2010). International Journal of Qualitative Studies in Education Confession , catharsis , or cure ? Rethinking the uses of reflexivity as methodological power in qualitative Confession , catharsis , or cure ? Rethinking the uses of reflexivity as methodological . November 2014, 37–41. https://doi.org/10.1080/0951839032000060635
Pillow, W. S. (2003). Confession, catharsis, or cure? Rethinking the uses of reflexivity as methodological power in qualitative research. International Journal of Qualitative Studies in Education, 16(2), 175–196. https://doi.org/10.1080/0951839032000060635
Polkinghorne, D. E. (1995). Narrative configuration in qualitative analysis. International Journal of Qualitative Studies in Education, 8(1), 5-23. https://doi.org/10.1080/0951839950080103
Purnomo, M., Yuliati, Y., Shinta, A., & Riana, F. D. (2021). Developing coffee culture among indonesia’s middle-class: A case study in a coffee-producing country. Cogent Social Sciences, 7(1). https://doi.org/10.1080/23311886.2021.1949808
Putri Rahminda, Solfema Solfema, & Lili Dasa Putri. (2024). Pemberdayaan Masyarakat Melalui Penguatan Budaya Lokal dan Pelestarian Lingkungan Hidup. Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora, 3(1), 209–215. https://doi.org/10.59024/atmosfer.v3i1.1199
Rahmawati, R., & Onsardi, O. (2022). Korelasi Mutu Pelayanan Dengan Impulse Buying Konsumen UD. Mantan Karyawan Kota Bengkulu. In Prosiding Seminar Nasional Business Corporate (Vol. 1, No. 1, Pp. 23-29).
Ramos, M. A., & Andersson, S. (2025). Rebranding after international acquisitions : challenges of legitimation in emerging and developed countries. 860364. https://doi.org/10.1108/IMR-02-2023-0019
Ramos, M. A., Andersson, S., & Aagerup, U. (2024). Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries. International Marketing Review, 41(7), 84–116. https://doi.org/10.1108/IMR-02-2023-0019
Rhodes, C., & Brown, A. D. (2005). Narrative, organizations and research. International Journal of Management Reviews, 7(3), 167–188. https://doi.org/10.1111/j.1468-2370.2005.00112.x
Rifani, D., Soemitra, A., & Nurlaila, N. (2025). Pengaruh Literasi Keuangan, Edukasi Sekolah Pasar Modal, dan Gaya Hidup Generasi Z terhadap Minat Berinvestasi Saham Syariah. Jurnal Akuntansi Dan Keuangan Islam, 13(1), 5–30. https://doi.org/10.61111/jakis.v13i1.877
Rinanda Saputri, F., Indah Fianty, M., & Sari Dewi, C. (2023). Visual Branding Strategies For Culinary Msmes In Legok Village: A Community-Centered Approach Through Design Training. https://ijcsnet.id
Rohima, A., Nur Hafizah, A., Khodijah, K., Diva Liyanti, S., Jahrah, S., & Nur Faidah, A. (2024). Membangun Fondasi Keuangan yang Kuat: Hasil Sosialisasi Literasi Keuangan pada Pelajar dan Mahasiswa di Kota Banjarmasin Suggested citation. https://ejurnal.ung.ac.id/index.php/damhil/index
Sahni, S., & Sinha, C. (2016). Systematic Literature Review on Narratives in Organizations: Research Issues and Avenues for Future Research. Vision, 20(4), 368–379. https://doi.org/10.1177/0972262916678085
Sapitri, L., & Onsardi, O. (2021). The Effect of Brand Image and Product Quality toward Wardah Cosmetics Consumers’ Loyalty as A Study on Students Management Study Program, Faculty of Econom ics and Business, Muhammadiyah University of Bengkulu. Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review, 1(2), 139-146.
Saputri, F. R., Fianty, M. I., & Dewi, C. S. (1995). Visual Branding Strategies For Culinary Msmes In Legok Village : A Community-Centered Approach Through Design Training. 269–274.
Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., Burroughs, H., & Jinks, C. (2018). Saturation in qualitative research: exploring its conceptualization and operationalization. Quality and Quantity, 52(4), 1893–1907. https://doi.org/10.1007/s11135-017-0574-8
Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience : What Is It ? How Is It Measured ? Does It Affect Loyalty ? 73(May), 52–68.
Siano, A., Vollero, A., & Bertolini, A. (2022). From brand control to brand co-creation : An integrated framework of brand paradigms and emerging brand perspectives. Journal of Business Research, 152(August), 372–386. https://doi.org/10.1016/j.jbusres.2022.08.001
Sonatasia, D., Onsardi, O., & Arini, E. (2020). Strategi Meningkatkan Loyalitas Konsumen Makanan Khas Kota Curup Kabupaten Rejang Lebong. (Jmmib) Jurnal Manajemen Modal Insani Dan Bisnis, 1(1).
Sumara, R. (2024). eCo-Buss 588 Integrating SWOT Analysis and Business Model Canvas: A Strategic Approach for Indonesian Coffee Shops.
Suriansha, R., Diposumarto, N. S., & Muharam, H. (2024). Optimizing Customer Retention in Modern Retail : The Role of Customer Experience and Relationship Quality. 1(03), 189–195. https://doi.org/10.58812/esssh.v1i03
Suryani, T., Fauzi, A. A., & Nurhadi, M. Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia. Gadjah Mada International Journal of Business, 23(3), 314–340. http://journal.ugm.ac.id/gamaijb
Tamin, J., Robiani, B., & Teguh, M. (2024). Food And Beverage Industry Sector Linkages In Indonesia. 12(01), 83–94. https://doi.org/10.33019/equity.v
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. https://doi.org/10.1207/S15327663JCP1501_10
Toyib, R., Onsardi, O., & Muntahanah, M. (2020). Promosi Produk Pertanian Dan Kerajinan Menggunakan Website Serta Pembukuan Sederhana di Desa Sido Dadi Kecamatan Arma Jaya Kabupaten Bengkulu Utara. Jurnal Pengabdian Masyarakat Bumi Raflesia, 3(1).
Van Der Merwe, J. (2010). Being Raised by a Domestic Worker: A Postmodern Study.
Wang, Y., Cao, J., & Cai, X. (2024). The impact of environmental, social and governance performance on brand value: The role of the digitalisation level. South African Journal of Business Management, 55(1). https://doi.org/10.4102/sajbm.v55i1.4448
Wang, Y., Cao, J., Cai, X., & Cao, J. (2023). The impact of environmental , social and governance performance on brand value : The role of the digitalisation level. 1–13.
Weick, Karl E., and Karl E. Weick. Sensemaking in organizations. Vol. 3. No. 10.1002. Thousand Oaks, CA: Sage publications, 1995.
Xiao, S., & Chen, X. (2025). Measuring social media customer engagement with brands based on information entropy : an application case of luxury brand. Journal of Brand Management, 32(3), 184–202. https://doi.org/10.1057/s41262-024-00376-7
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
