UNDERSTANDING REPURCHASE INTENTION: THE ROLES OF PRODUCT QUALITY, PRICE, AND CONSUMER TRUST IN ACP MARKS PRODUCTS
DOI:
https://doi.org/10.36085/jam-ekis.v9i3.10952Abstract
This study aims to analyze the influence of product quality and price on Repurchase Intention through Trust as an intervening variable in ACP Marks products. The background of this research is based on the increasing competition in the construction materials industry, especially Aluminum Composite Panel (ACP), which requires companies to be able to retain consumers through improving product quality, setting appropriate prices, and building consumer trust. The research method used is a quantitative approach with a causal type of research. The data used are primary data obtained through the distribution of questionnaires to 100 respondents who are consumers of ACP Marks products and meet the criteria set in the study. The expected results of this study are the positive and significant influence between product quality and price on Trust, as well as the influence of Trust on Repurchase Intention. In addition, product quality and price are also suspected to have a direct influence on Repurchase Intention. Trust mediates the influence of product quality and price on repurchase intention
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