DETERMINANTS OF TOURIST REVISIT INTENTION: THE ROLE OF VISITOR EXPERIENCE AND VISITOR SATISFACTION
DOI:
https://doi.org/10.36085/jam-ekis.v9i3.10476Abstract
This study examines the statistical relationships between visitor experience, visitor satisfaction, and revisit intention at Dunia Fantasi Ancol Jakarta. The study was motivated by the importance of understanding factors associated with tourists' intention to revisit man-made tourism destinations. A quantitative research design was employed using a survey of 75 respondents who had visited Dufan at least once. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that visitor experience has a positive and statistically significant relationship with revisit intention, with a t-value of 2.622 and a significance value of 0.011. Visitor satisfaction also shows a positive and statistically significant relationship with revisit intention, with a t-value of 4.393 and a significance value below 0.001. Simultaneously, visitor experience and visitor satisfaction are significantly associated with revisit intention, as indicated by an F-value of 62.742 with a significance value below 0.001. The regression model produces an R Square of 0.635 and an Adjusted R Square of 0.625, indicating that the two predictors collectively explain 63.5% of the observed variation in revisit intention in the sample. These findings suggest that visitor experience and visitor satisfaction are relevant factors associated with revisit intention at Dufan. However, given the cross-sectional design and sample characteristics, the findings should not be interpreted as establishing definitive causal relationships.
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