Purnama, D. G., Safrizal and Cahyono Budy Santoso (2026) “A Comparison of K-Means, Hierarchical Clustering, and K-Medoids for Market Segmentation Based on Silhouette Score Evaluation”, JSAI (Journal Scientific and Applied Informatics), 9(2), pp. 294–305. doi: 10.36085/jsai.v9i2.10849.