Strategi Pengembangan Kawasan Wisata Teras Braga di Kota Bandung melalui Model Asset Based Community Development untuk Pemberdayaan Masyarakat

Abstract

This study aims to analyze the development strategy of the Teras Braga tourism area in Bandung City through the Asset Based Community Development (ABCD) approach to foster community independence. The background of this research lies in the issues of poverty and slum settlements along the Cikapundung River, which are located near the legendary Braga Street tourism area. The CSR program initiated by PT Wijaya Karya Bangunan Gedung (Wika Gedung) seeks to revitalize the area by utilizing local assets such as land, buildings, skills, and social networks to create new business opportunities for surrounding residents. The research employed a qualitative descriptive approach with purposive sampling to determine informants, including program managers, beneficiaries, traders, cooperatives, local residents, and the Bandung City Government. Data were collected through in-depth interviews, focus group discussions (FGDs), direct observation, and secondary analysis of Social Return on Investment (SROI) reports. Content analysis was applied to categorize, code, and draw conclusions from the data obtained. The findings indicate that the ABCD approach successfully transformed underutilized physical assets into productive economic areas, such as MSME tenants, co-working spaces, and public facilities. Outcomes achieved include increased trader income (IDR 5–10 million per month), enhanced sewing skills, a cleaner environment, and stronger community cohesion. The program also contributed to a positive corporate image and supported local tourism growth. Overall, the implementation of ABCD proved effective in promoting economic independence and social functioning among urban poor communities in a sustainable manner.