Strategi Komunikasi Partisipatif Pemerintah Kelurahan Marang dalam Sosialisasi Kebijakan Lingkungan
DOI:
https://doi.org/10.36085/jmpkp.v8i2.9680Keywords:
environmental policy, government communication, participatory communication, public participationAbstract
This study analyzes the participatory communication strategies used by the Marang Village Government to disseminate environmental policies amidst increasing ecological pressures and social diversity. The study employed a descriptive qualitative approach, with data collection techniques including in-depth interviews, field observations, and document analysis. The results indicate that interpersonal communication and community-based approaches, particularly through the involvement of community leaders, are more effective in building trust and encouraging citizen participation than one-way communication through formal forums or social media. Although digital media accelerates the dissemination of information, its effectiveness remains limited due to unequal access and low levels of citizen engagement. The study also found a gap between policy understanding and environmental behavior practices, influenced by communication patterns and limited supporting infrastructure. Empirically, this study confirms the importance of participatory communication in environmental governance at the local level and provides policy implications for strengthening more inclusive and contextual communication strategies
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