Prosiding Seminar Nasional Business Corporate

Aktivitas Ekonomi pada Pasar Tradisional Modern Kota Bengkulu di Era Covid 19

Yogie Prasetya — 2022-01-25

The Covid-19 pandemic that has occurred since the beginning of last year has affected the global economyincludes Indonesia. It alsoÂ affects buying and selling activities, and reducing people's purchasing power to the market becoming deserted. This study aims to know the effect of the Covid-19 Pandemic on Economic Activities of Modern Traditional Markets in Bengkulu City seen from sales turnover before and after the COVID-19 pandemic. The sample in this study is 30 clothing traders in Modern Tradisional Market Bengkulu City. Data collection techniques was done through observation and documentation. The analysis technique used is Paired sample t-test. The results showed that the Covid 19 Pandemic caused a significant difference between turnover before and after the Covid 19 Pandemic at the Modern Traditional Market in Bengkulu city, this was proven by the t test results that shoes a significant value of 0.000, which is smaller than 0.05. This means that H0 is rejected and Hais accepted. This means that the difference in sales data before and after the COVID-19 pandemic is significant.

FAKTOR YANG MEMPENGARUHI KINERJA GURU SEKOLAH DASAR NEGERI KECAMATAN SEMIDANG ALAS MARAS KABUPATEN SELUMA

Adisel Adisel — 2022-01-25

This study aims to analyze the performance of State Elementary School teachers in Semidang Alas Maras District, Seluma Regency, Bengkulu Province and the factors that influence it. The population and sample in this study were all elementary school teachers in Semidang Alas Maras District, Seluma Regency, Bengkulu Province, totaling 161 people. Data collection techniques using questionnaires and data analysis using multiple linear regression. The results of this study prove that the performance of teachers is in the good category and there is a positive and significant influence between the variables of intellectual, emotional and spiritual intelligence on the performance of the teachers at the Semidang Alas Maras Public Elementary School, Seluma Regency, Bengkulu Province.

DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA BENGKULU

Onsardi Onsardi — 2022-01-25

The backdrop of research is based on the importance of companies for achieving of organizational goals. These factors have affects on company performance, such as work discipline and motivation. This study aims to examine how the work discipline and motivation towards perfomance of employees at local water company of Bengkulu City. The respondents of this study were 67 employees of local water Company, which data collection techniques by using simple random sampling. For data collection techniques were through observation and questionnaires. While for data analysis techniques by examining its multiple linear regression analysis and hypothesis test. The results of this study indicated that there were coordination between discipline and motivation as shown from its multiple linear regression, Y = 4,451 + 0,510 X1 + 1,103 X2. This obtained there was the increase from its coefficient of determination or R Squard (R2) = 0.809 that is equal to 80, 9%, while its remaining 19.1%, was influenced by other variables, not in this study. Furthermore, work discipline and discipline simultaneously have a significant effect on performance of employees, with value (sig) 0,000<alpha 0.05. Similarly, work discipline and individual motivation partially have a significant effect on employees performance, its significant values (sig) for work discipline (X1) 0.003 <alpha 0.05, and work motivation variable (X2) was 0,000 <alpha 0.05.

KORELASI MUTU PELAYANAN DENGAN IMPULSE BUYING KONSUMEN UD. MANTAN KARYAWAN KOTA BENGKULU

Rike Rahmawati — 2022-01-25

This study aims to determine the quality of service, impulse buying and the correlation between service quality and impulse buying at Toko Mantan Karyawan Bengkulu. The population in this study were all customers who came to shop at Toko Mantan Karyawan Bengkulu. Because the number of the population is not known, then the sample is taken using the accidental sampling technique. The number of samples set is 90 respondents. The collection technique used a questionnaire and the data analysis technique used Pearson's product moment correlation. The results of this study prove that the quality of service at Toko Mantan Karyawan Bengkulu is in the good category and impulse buying is in the high category, and there is a correlation between service quality and impulse buying.

PENGARUH KUAITAS LAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA BAKSO MERCON BUâ€™YAN)

Nopita Mayang Sari — 2022-01-25

This study aims to determine the effect of service quality, price, and location on consumer satisfaction, a case study on Bakso Mercon Bu'yan.Â The problem of this study is whether the quality of service, price, and location affect consumer satisfaction.Â This study took research samples of 100 consumers by usingÂ accidental sampling. While, data collection techniques by giving questionnaires.Â For data analysis technique used multiple linear regression, instrument test, coefficient of determination and hypothesis test.The results showed that the price had a positive effect on consumer satisfaction, which indicated the price given accordance with the customer satisfaction as shown with the value of benefits obtained, which make consumers have not objection to make purchasing decisions.Â Similarly, Price has a positive influence on consumer satisfaction.Â This means that if this is in accordance with the customer satisfaction given.Â Furthermore, the location variable showed a positive influence on consumer satisfaction, which indicated if the location is more strategic then customer satisfaction will also increase.Â Thus, the results of research sum it all that service quality, price and location have partially and simultaneously effects on consumer satisfaction at Bakso Mercon Bu'yan.

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada CV. Central Electro Bengkulu)

Ade Nurhalimah — 2022-02-21

CV. Central Electro is a company engaged in electronics specifically for air conditioners with the main brand AC Daikin, CV central electro itself is an authorized distributor and dealer of products Daikin, Panasonic, Toshiba and AUX AC brands for the southern part of Sumatra (Bengkulu, Palembang, Jambi, Bangka Belitung and Lampung). This study aims to analyze the marketing strategy carried out by the company in improving consumer purchasing decisions. The research method used is descriptive analysis by using a qualitative approach, using data collection techniques in the form of documentation, interviews, observations, This study also uses a SWOT analysis. From the results of the study, it can be concluded that in running its business, CV Central Electro has implemented a marketing strategy in the company. Then an analysis of the internal and external environment is carried out as a reference in preparing a business development plan.

Keywords: Marketing Strategy, purchasing decisions

MINAT BELI BAJU SEKEN MASYARAKAT KOTA BENGKULU PADA TOKO YOMCI SHOP

Bayu Putra Pratama — 2022-02-21

This research aimed to determine the effect of product knowledge toward buying interest of second-hand clothes at Yomci Shop store. The type of this research used survey research with quantitative descriptive method. The population of this research was the Yomci Shop customers as many as 80 people as the sample of this research that taken by using accidental sampling. The data analysis techniques of this research used analysis of respondents' responses, simple regression analysis, coefficient of determination test and hypothesis testing. The results of the research indicate the effect of product knowledge toward buying interest of second-hand clothes at the Yomci Shop shop. It is proved by the regression equation Y = 4.362 + 0.535 (X) and the results of the termination coefficient (R²) is 0.406 or 40.6%. The remaining 0.594 or 59.4% is influenced by other variables that are not included in this research. The results of the t test on Knowledge (X) t_hit 7.411 > t table 1.990 with a significant level of 0.000 < from 0.050 so it can be concluded that knowledge partially has a significant effect toward buying interest of second-hand clothes at the Yomci Shop.

Keywords: Knowledge, Buying Interest

FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA PDAM TIRTA RATU SAMBAN

Onsardi Onsardi — 2022-02-21

This study aimed to determine the effect of service quality, product quality, and satisfaction toward consumersâ€™ loyalty at PDAM Tirta Ratu Samban branch of Hulu Palik sub-district, North Bengkulu. ThisÂ research used a qualitative method. The sample of this research was 105 consumers of PDAM Tirta Ratu Samban branch of Hulu Palik sub-district, North Bengkulu that taken by using accidental sampling technique. The data was collected by using instruments such as observation and questionnaire. The data was analyzed by using multiple regression analysis and coefficient of determination. The results of the research show that Service Quality (X1), Product Quality (X2) and Consumersâ€™ Satisfication (X3) have a simultaneous effect toward Customersâ€™ Loyalty (Y) at PDAM Tirta Ratu Samban Branch Hulu Palik North Bengkulu. The results of regression equation analysis are as follows: Y = 0.689+ 0.237 (X_1) + 0.163 (X2) + 0.331 (X3). = 0.000 < 0.050), Product Quality, obtained tcount> ttable (3.284 > 1.98260) and (sig<Î± = 0.001<0.050), Consumersâ€™ Satisfaction, obtained tcount>ttable (4.145 > 1.98260) and (sig<Î± = 0.000 < 0.050). This means that service quality, product quality, and consumersâ€™ satisfaction have a significant effect on customer loyalty at PDAM Tirta Ratu Samban, Hulu Palik sub-district, North Bengkulu.

Keywords: Service quality, product quality, consumersâ€™ satisfaction, consumersâ€™ loyalty

FAKTOR-FAKTOR PENYEBAB LOYALITAS BELANJA ONLINE DI LAZADA

Untung Devomila Putri — 2022-02-21

This study aimed to determine the effect of price, product review, convenience and security toward consumersâ€™ loyalty online shopping at Lazada. The population of this study were residents of the panoramic village, which amounted to 100 people. The sample of this study was taken by using the purposive sampling techniques. The data was collected by using questionnaire. The data was analyzed by using a test instrument(test validity and reliability), analysis of classical assumptions (normality, multicollinearity, and heteroscedasticity), multiple linear regression, t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 3.698 -0.568 (X_1) + 0.242 (X2) + 0.724 (X3) + 0.489 (X4). Which means if the variable price (Xl), product reviews (X2), convenience (X3), security (X4) consumersâ€™ loyalty (Y) are equal to zero, then the variable consumer loyalty will remain at 3.698. The results of the analysis of the coefficient of determination obtained a value of 0.582 or 58.2% which means that together the variables of price, product reviews, convenience and security give effect toward consumersâ€™ loyalty, while the remaining 0.418 or 41.8% is influenced by other variables that are not included. in the research model. The results of the t-test for the price variable show the value (X2) t_hit>t_(Î±/2) (5.227 > 1.984) and (sig = 0.000 < 0.050). It states that the price has a negative effect toward consumersâ€™ loyalty (Y). The review variable product (X2) shows the value of t_hit> t_(Î±/2) (2.045 > 1.984) and (sig = 0.044 < 0.050). It states that there is an effect of Product Reviews on Consumersâ€™ Loyalty (Y), the convenience variable (X3) shows the value of t_hit>t_(Î±/2) (7.280 > 1.984) and (sig = 0.000 < 0.050). It states that there is an effect of convenience on consumer loyalty (Y), the security variable (X4) shows the value of t_hit>t_(Î± /2) (4.228 > 1.984) and (sig = 0.000 < 0.050). It states that there is an influence of convenience on consumer loyalty (Y). So H5 is accepted meaning price (X1), product reviews (X2), convenience (X3) and security (X2) have a positive and significant effect on consumersâ€™ loyalty (Y) online shopping at Lazada.

Keywords : Product Review, Convenience, Security, Consumersâ€™ Loyalty.

PROGRAM K3, DISIPLIN, DAN INSENTIF KERJA PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN

Iman Adisatya Wibowo — 2022-02-21

The purpose of this study was to determine the effect of health programs, work safety, work discipline, and work incentives on the productivity of employees of the PT. Sandabi inda sustainable. And to find out which factors are the most dominant in influencing employee productivity.This research is a quantitative research. The sampling technique in this research is saturated sampling as many as 126 employees of the factory division of PT. Sandabi Indah Lestari.Based on the results of data analysis, the results show that: 1) Partially the variables of Health, Safety (K3), Work Discipline, and Work Incentives, on employee productivity at PT. Sandabi Indah Lestari. As evidenced by tcount> ttable (2.241> 1.657) and tsig <Î± = (0.027 <0.050), tcount> t table (5.321> 1.657) and tsig <Î± = (0.000 <0.050), tcount> t table (3.666> 1.657) and tsig <Î± = (0.000 < 0.050). 2). Simultaneously the variables of Health, Work Safety (K3), Work Discipline, and Work Incentives have an effect on employee productivity at PT. Sandabi Indah Lestari. As evidenced by the Fcount of 35,879 with a Ftable value of 2.68, namely (35,879> 2.68) and tsig <Î± = (0,000 < 0.050) which means that Health, Work Safety (K3) (X1), Work Discipline (X2) and Work Environment ( X3) together have a significant effect on employee productivity at PT. Sandabi Indah Lestari.

Keywords: K3, Discipline, Incentives, and Productivity.

FASILITAS KANTOR, PRIORITAS KERJA DAN DUKUNGAN PIMPINAN TERHADAP KETERAMPILAN KERJA PEGAWAI PADA PERPUSTAKAAN DAERAH PROVINSI BENGKULU

Onsardi Onsardi — 2022-03-02

This study aims 1) The effect of office facilities on employee job skills at the Bengkulu Province Regional Library. 2) The effect of work priority on employee job skills at the Bengkulu Province Regional Library. 3) The influence of leadership support on employee job skills at the Bengkulu Province Regional Library.) The influence of office facilities, work priorities and leadership support on employee job skills at the Regional Library of Bengkulu Province. The population in this study were all employees in the Regional Library of Bengkulu Province totaling 35 people. The research sample to be taken in this study is to use total sampling where the entire population is sampled amounting to 35 people. The results of the research, the following conclusions can be made: 1. There is a positive and significant effect of office facilities (X1) on employee job skills (Y) Bengkulu Province Regional Library. 2. There is an effect of work priority (X2) on employee job skills (Y) Bengkulu Province Regional Library. 3. There is an influence of leadership support (X3) on employee job skills (Y) Bengkulu Province Regional Library. 3. Office facilities, work priorities and leadership support together have an effect on employee job skills. There is an effect of work priority (X2) on employee job skills (Y) Bengkulu Province Regional Library.

Keywords: Â Â Effect of Office Facilities, Work Priorities, Leadership Support, Employee Work Skills

ANALISIS STRATEGI PEMASARAN PADA PERUMAHAN PT. PESONA ALAM SINERGI

Muhammad Arya — 2022-03-04

Every company wants to achieve high sales every year and to achieve these sales, an attractive and accurate marketing and strategy is definitely needed so that consumers can trust the products and buy products from the company. PT. Pesona Alam Sinergi is a company that sells subsidized housing, the company PT. This Natural Enchantment of Synergy has been established since 3 years ago or in 2019. In carrying out marketing activities, a company has several goals to be achieved, both short-term goals and long-term goals. In the short term usually to win the hearts of consumers, especially for newly launched products. Meanwhile, in the long term, it is done to maintain existing products in order to continue to exist. In general, to understand the concept of marketing strategy, it is necessary to introduce an understanding of the concept of marketing strategy. Â Based on the SWOT analysis for Internal factors, a score of 3.03 was obtained for the strength factor which had the highest score was "experienced development" with a score of 0.77, and for the weakness factor which had the highest score was "the facilities provided were incomplete" with a score of 0.44. Then the IFE result value is 3.03. Based on the SWOT analysis for external factors, a score of 2.74 was obtained for the opportunity factor which had the highest score was "a large target market" with a score of 0.80. And for the threat factor that has the highest score is "increase in material prices" with a score of 0.50. Then the value of the EFE result is 2.74.

Keywords: Marketing strategy, Housing

ANALISIS STRATEGI PEMASARAN PADA CAFE DALGONA (SURVEI PADA UMKM CAFE IAIN BENGKULU)

Subandrio Subandrio — 2022-03-07

Instant or fast-paced lifestyle changes have become a business opportunity for business people in Indonesia. Starting from the need for food, drink, clothing, stationery, and transportation, to the needs that are intended only for self-fulfillment, one of the current trends in Dalgona. Dalgona is a traditional Korean food in the form of candy made from sugar. Dalgona itself was adapted in Indonesia into a drink made from coffee and sugar. Where Cafe Dalgona provides various variants of Dalgona-based drinks, Cafe Dalgona can be used as a current trend that is unified and appropriate in meeting needs and desires. Cafe Dalgona hopes to maintain its market share with this marketing strategy. Competition between owners of the same business poses a threat to the sale of Dalgona. Therefore, by analyzing a good marketing strategy by knowing the strengths (strengths), weaknesses (weaknesses), opportunities (opportunities), and threats (threats), it is hoped that Cafe Dalgona, a micro, small, and medium-sized enterprise, can survive and run its business.

Keywords: Business, Dalgona, UMKM, Strengths, Weaknesses, Opportunities, Threats

PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI KARET RIBBED SMOKE SHEET (RSS) PT AIR MURING KECAMATAN PUTRI HIJAU KABUPATEN BENGKULU UTARA

Afrina Ananda Putri, dkk — 2022-03-07

This study aims to identify and analyze human resources and the production of Ribbed Smoke Sheet (Rss) Rubber at PT Air Muring, Putri Hijau District, North Bengkulu Regency. In this study the authors used a qualitative descriptive method. The data used in this research is in the form of data to reveal the problem using interview and observation techniques to the Verification Dept. Head of PT Air Muring, Putri Hijau District, North Bengkulu Regency. The results showed that employee performance had an effect on the results of Rubber Production (RSS). Therefore, to improve the performance of employees in the rubber production division (RSS), PT Air Muring, Putri Hijau sub-district, North Bengkulu, to further improve work discipline by providing stimuli to employees.

Keywords: Work Discipline, Employee Performance, Rubber Production

AKTIVITAS MANAJEMEN PEMASARAN DI UMKM KERIPIK PISANG DAN DONAT AISHA

Linkan Dwi Putri Talibonso — 2022-03-07

Marketing is an important activity carried out by companies to maintain their companies, develop and earn profits or profits. The marketing process begins before the goods are produced. The purpose of this study is to find out how marketing management activities and what strategies are used in UMKM Banana Chips and Aisha Donuts. The method used in this research is descriptive qualitative. This research information can be obtained from interview and observation techniques. The conclusion from the conclusion that marketingmanagement activities in UMKM banana chips andÂ aisha donuts are stillsaid to benot good because there is still a lack of human resources. And the marketing strategy used is business to business (B2B) to maintain their sales. Suggestions for UMKM for banana chips and aisha donuts are more human resources so that their marketing activities are more controlled.

Keywords : marketing management, marketing strategy, B2B

ANALISIS MANAJEMEN KEUANGAN & MANAJEMEN PEMASARAN PT. AIR MURING KECAMATAN PUTRI HIJAU KABUPATEN BENGKULU UTARA

Elke Angriani, dkk — 2022-03-09

This research aims to find out and analyze the governance of financial management &marketing management on Rubber Ribbed Smoke Sheet (Rss) products pt. Water Muring District Putri Hijau North Bengkulu Regency. The data used in the research in the form of primary data obtained from interviews and observations to verification dept head pt. Muring Water District Of Putri Hijau North Bengkulu Regency.

PT Air Muring is one example of a corporate company listed in the directory of industrial companies under the Ministry of Industry as a company whose business commodity is Ribbed Smoke Sheet (RSS), which produces processed natural rubber products in the form of sheets that are popularly used as the main raw materials of various rubber industries. Based on the results of observations, interviews and analysis of documents related to the company's working mechanisms, shows that the governance of financial management & marketing of Rubber Products of PT Air Muring has been running in accordance with ideal business activities, namely the application of companies to sell to where the corporation has quality products both in the national and international sphere and Better place to work, namely the corporation acts as a good place to work andÂ getting a decent income is good for the company's top brass, especially for severe laborers. PT Air Muring has carried out both aspects.

Keyword : financial management & marketing management

PERAN PERSONALIA UNTUK MENINGKATKAN KINERJA CUSTOMER SERVICE DALAM MEMBERIKAN PELAYANAN TERHADAP NASABAH (Pada Bank Pembiayaan Rakyat Syariah Adam Bengkulu)

Meilaty Finthariasari — 2022-04-13

Penelitian ini bertujuan untuk mengetahui peran dari personalia untuk meningkatkan kinerja customer service dalam memberikan pelayanan terhadap nasabah pada Bank Pembiayaan Rakyat Syariah Adam Bengkulu. Peneliti menggunakan penelitian kualitatif dengan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan menggunakan cara observasi, wawancara dan dokumentasi. Informan dalam penelitian ini adalah karyawan BPRS Adam Bengkulu yang terdiri dari Bagian Staff Umum & Personalia serta Customer Service. Hasil penelitian ini dapat disimpulkan bahwa peran yang dilakukan manajer personalia dalam meningkatkan kinerja customer service adalah dengan program pengadaan, pelatihan, evaluasi, pemeliharaan dan pemberian kompensasi. Untuk pelatihan, perusahaan belum mampu melaksanakan pelatihan mandiri. Dari awal berdiri hingga saat ini BPRS Adam masih mengikutsertakan karyawan ke pelatihan-pelatihan yang diadakan oleh instansi lain. Disamping masih baru, BPRS Adam juga masih menyesuaikan perusahaannya dengan perusahaan bank syariah lainnya.

Kata Kunci: Peran, Manajer Personalia, Custumer Service

STRATEGI DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO MEBEL SEDERHANA

Dela Oktarini — 2022-04-14

Product quality and design are two strategies used to win the competition, particularly in the furniture industry. An industry (furniture) is an industry that processes raw materials or semi-finished materials, rattan, and other natural materials into finished goods that can be called furniture, which has high added value and benefits. The method of data collection involves using interviews and observations on simple furniture. The strategic planning method uses the SWOT method to determine the strengths, weaknesses, opportunities, and threats in the furniture business. This analysis involves determining the specific goals of the furniture business and identifying the supporting and non-supporting internal and external factors to achieve that goal. In terms of strength and opportunities, it is clear that the furniture business can still thrive with the amount of cleared land to be used as housing. In terms of weaknesses (weaknesses) and threats (threats), i.e., the number of businesses engaged in the same field and the increasing difficulties of accessing raw materials, The results of the analysis and evaluation in this study found that product quality and design had a positive effect on Simple Furniture's ability to establish and maintain cooperation with loyal consumers.

PENGARUH PERSEPSI KUALITAS PRODUK, KEPERCAYAAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI TOKO PARNASON JR KOTA BENGKULU

Adi Sismanto — 2022-10-27

This study aims to determine the effect of perceived product quality, trust and brand image on purchasing decisions at Parnason JR Stores. This type of research uses descriptive quantitative research methods. The population used in this study are consumers who make purchases at the Parnason JR store. The number of respondents in this study were 90 people. Methods of data collection using questionnaires and using analytical techniques using multiple linear regression analysis test and hypothesis testing, namely t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 4.728 + 0.410 (X1) + 0.391 (X2) + 0.216 (X3) and the results of the t test and f test of this study can be concluded that the quality perception has a positive and significant effect on purchasing decisions, this is evidenced by the results of the t test showing the value of t_hit> t_table (3.878 > 1.987) and (sig = 0.00 < 0.050). This means that H_0 is rejected and H_a is accepted. Trust has a positive and significant effect on purchasing decisions, this is evidenced by the results of the t test showing the value of t_hit> t_table (5,899 > 1,987) and (sig = 0,00 < 0,050). This means that H_0 is rejected and H_a is accepted. Brand Image has a positive and significant effect on purchasing decisions, this is evidenced by the results of the t test showing the value of t_hit> t_table (2.224 > 1.987) and (sig = 0.029 < 0.050). This means that H_0 is rejected and H_a is accepted. Perception of Quality (X_1), Trust (X_2) and Brand Image (X_3) together have a positive and significant effect on Purchase Decision (Y) at Parnason JR Stores, this is evidenced by the F test showing the value of F_count>F_table, namely: (39.500 > 2.71) and (sig = 0.00 < 0.050). This means that H_0 is rejected and H_a is accepted.

Keywords : Product Quality Perception, Trust, Brand Image and Purchase Decision.

PENGARUH REKRUTMEN, SELEKSI, DAN PELATIHAN TERHADAP KINERJA KARYAWAN (PT. Rodateknindo Purajaya Bengkulu)

Amana Pratika — 2022-10-29

The title of this research is the effect of recruitment, selection, and training on employee performance at PT. Rodateknindo Purajaya Bengkulu. This type of research is a type of quantitative descriptive research. With the method of collecting interview data, observation, and distributing questionnaires (questionnaires). The number of respondents in this study were 40 people. By using data analysis techniques Classical Assumption Test, Multiple Linear Regression Test, Coefficient of Determination and Hypothesis Testing.

With the results of the Multiple Linear Regression equation as follows: Y = 1.042 + 0.277 (X_1) + 0.295 (X2) + 0.456 (X3). And the coefficient of determination R2 = 0.736 or about 73.6%. The results of the tests carried out can be seen that the Recruitment variable (X1) shows t_hit>t_(α/2) (2.555 > 2.02809) and (sig = 0.015 < 0.050), Selection variable (X2) t_hit>t_(α/2) ( 3.878 > 2.02809) and (sig = 0.000 < 0.050), and the Training variable (X3) shows t_hit>t_(α/2) (5.340 > 2.02809) and (sig = 0.000 < 0.050). The results of the F test show F_count > F_table, namely (33.408 > 2.866) and (sig = 0.000 < 0.050). So it can be said that the variable Recruitment, Selection, and Training either partially or simultaneously on the variable Employee Performance (Y).