This is an outdated version published on 2022-06-07. Read the most recent version.

PENGARUH MUTU PELAYANAN, LOKASI DAN DESAIN INTERIOR TERHADAP KEPUTUSAN MENGINAP DI HOTEL LATANSA BENGKULU

Authors

  • Aji Sanjaya Universitas Muhammadiyah Bengkulu

DOI:

https://doi.org/10.36085/jems.v3i2.3397

Abstract

This study aims to 1) The effect of service quality on the decision to stay at the Latansa Hotel Bengkulu. 2) The influence of location on the decision to stay at the Latansa Hotel Bengkulu. 3) The influence of consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. 4) The influence of service quality, location and consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of Hotel Latansa Bengkulu. Based on the results of research on the influence of service quality, location and interior design on the decision to stay at the Latansa Hotel Bengkulu. The quality of service has a positive effect on the customer's decision to stay at the Latansa Bengkulu Hotel, thus the higher the service quality, the higher the customer's decision to stay at the Latansa Bengkulu Hotel. Location has a positive effect on the customer's decision to stay at Hotel Latansa Bengkulu, thus the higher the location, the higher the customer's decision to stay at Hotel Latansa Bengkulu. Interior design has a positive effect on customer stay decisions. Service quality, location and interior design together show the influence on customer stay decisions at Hotel Latansa Bengkulu Keywords: Service Quality, Location, Interior Design, Decision,

References

Aryandi, J., & Onsardi, O. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 1(1), 117-127.

Arief, 2021. Pengaruh Mutu pelayanan, Promosi, Dan Mutu Produk Terhadap Lokasi Beli Konsumen Pada Perusahaan A-36

Assauri, Sofjan. 2012. Manajemen Pemasaran. Jakarta : PT Raja Grapindo

Eko Purnomo, 2020. Pengaruh Mutu pelayanan Mutu Produk Dan Lokasi Terhadap Lokasi Beli Konsumen Dalam Membeli Beras Lokal (Studi Kasus Desa Rambah Utama)

Farah, 2019. Pengaruh Brand Awareness, Brand Characteristic, dan Emotional Branding Terhadap Keputusan Pembelian

Khanza, M., Toyib, R. T., & Onsardi, O. (2021). Implmentasi Algoritma Apriori Untuk Meningkatkan Penjualan Handphone di Toko Mardha Cell. JSAI (Journal Scientific and Applied Informatics), 4(2), 221-235.

Kotler Dan Keller. 2015. Manajemen Pemasaran. Jilid 1, Edisi 13, Jakarta: Erlangga

Kurniawan, Heri Diyan. "Pengaruh Harga, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian." Jurnal Ekobis Dewantara 1.4 (2018): 73-82.

Mangkunegara, Anwar Prabu. 2014. Manajemen Sumber Daya Manusia Perusahaan, PT. Remaja Rosdakarya, Bandung.

Munandar, J. A., & Onsardi, O. (2021). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di Bank Sumsel Babel Kcp Tanjung Sakti. (Jems) Jurnal Entrepreneur Dan Manajemen Sains, 2(1), 43-52.

Onsardi, O., Wulandari, K., Finthariasari, M., & Yulinda, A. T. (2021). Impact Of Service Marketing On Student Decisions. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 7(2), 234-254.

Sapitri, L., & Onsardi, O. (2021). The Effect of Brand Image and Product Quality toward Wardah Cosmetics Consumers’ Loyalty as A Study on Students Management Study Program, Faculty of Econom ics and Business, Muhammadiyah University of Bengkulu. Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review, 1(2), 139-146.

Sonatasia, D., Onsardi, O., & Arini, E. (2020). Strategi Meningkatkan Loyalitas Konsumen Makanan Khas Kota Curup Kabupaten Rejang Lebong. (Jmmib) Jurnal Manajemen Modal Insani Dan Bisnis, 1(1).

Swastha, Basu Dharmmesta. 2014. Manajemen Pemasaran. BPFE: Yogyakarta

Tjiptono, Fandy. 2012. Stategi Pemasaran. Yogyakarta : Abdi Offiset

Toyib, R., Onsardi, O., & Muntahanah, M. (2020). Promosi Produk Pertanian Dan Kerajinan Menggunakan Website Serta Pembukuan Sederhana di Desa Sido Dadi Kecamatan Arma Jaya Kabupaten Bengkulu Utara. Jurnal Pengabdian Masyarakat Bumi Raflesia, 3(1).

Published

2022-06-07

Versions

Issue

Section

Articles
Abstract viewed = 114 times