ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR
DOI:
https://doi.org/10.36085/jems.v3i1.2737Abstract
This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur RegencyyÂ
Keywords: business, development, promotion, catering, Yolanda.
Â
References
Aliyah, Zulfa. 2018. Analisis Strategi Pemasaran DalamMeningkatkan Penjualan Ekspor Kopi Arabika Pada CV Yudi Putra. Skripsi. Medan: Universitas Islam Negeri Sumatera Utara
Anoraga, Pandji. 2007. Pengantar Bisnis: Pengelolaan Bisnis dalam Era Globalisasi. Jakarta: Rineka Cipta.
Aryandi, J., & Onsardi, O. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 1(1), 117-127.
David, Fred R. 2012. Manajemen Strategi Konsep. Jakarta. Salemba Empat
Ebert (1995). 5th ed. “Production and Operations Management : Concepts, Models, and Behaviourâ€. New Jersey : Prentice Hall.
Fenny Sugiman, Priscilla Novita, Deborah C. Widjaja. 2019. Pengembangan Bisnis Dilihat Dari Faktor Internal Dan Eksternal Perusahaan Pada Homestay Dhanesvara Di Surabaya. Jurnal ilmiah pengembangan bisnis.
Freddy, Rangkuti. 2006. Teknik Mengukur dan Strategi Meningkatkan Kepuasan Pelanggan. Jakarta : Penerbit PT Gramedia Pustaka Utama.
Gouzali, Saydam, 2000. Manajemen Sumber Daya Manusia : Suatu Pendekatan Mikro, Penerbitan Djambatan, Jakarta.
Humaizar. 2010. Manajemen Peluang Usaha. Bekasi: Dian Anugerah Perkasa.
Hunger, J. David & Wheelen, Thomas L. 2011. Manajemen Strategis. Yogyakarta: Andi
Jatmiko, RD. 2004. Manajemen Stratejik. Malang: UMM Press.
Moleong, Lexy J. (2007) Metodologi Penelitian Kualitatif, Penerbit PT Remaja Rosdakarya Offset, Bandung.
Munandar, J. A., & Onsardi, O. (2021). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di Bank Sumsel Babel Kcp Tanjung Sakti. (Jems) Jurnal Entrepreneur Dan Manajemen Sains, 2(1), 43-52.
Onsardi, O., Wulandari, K., Finthariasari, M., & Yulinda, A. T. (2021). Impact Of Service Marketing On Student Decisions. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 7(2), 234-254.
Pearce, John A. and Robinson (2008). Strategic management formulation, implementation and control. Boston: Mc Graw Hill
Pearce, John A. and Robinson Richard B. Jr. (2003). Strategic management formulation, implementation and control. Boston: Mc Graw Hill.
Rangkuti, Freddy. 2014. Analisis SWOT Teknik Membedah Kasus Bisnis, Jakarta: Gramedia Putaka Utama.
Salusu, J. 2015. Pengambilan Keputusan Stratejik Untuk Organisasi Publik dan Organisasi Non Profi, Jakarta: Grasindo.
Santoso, Singgih. (2016). Panduan Lengkap SPSS Versi 23. Jakarta : Elekmedia Computindo.
Solihin, Ismail. 2012.Manajemen Strategik. Jakarta: Erlangga
Sonatasia, D., Onsardi, O., & Arini, E. (2020). Strategi Meningkatkan Loyalitas Konsumen Makanan Khas Kota Curup Kabupaten Rejang Lebong. (Jmmib) Jurnal Manajemen Modal Insani Dan Bisnis, 1(1).
Sugiyono, 2013. Metode Penelitian Manajemen, Jakarta: Alfabeta.
Suryatama. 2008.Manajemen Strategik. Jakarta: Erlangga
Tangkilisan, Hessel Nogi S. (2007). Manajemzen publik. Jakarta: Grasindo.
Toyib, R., Onsardi, O., & Muntahanah, M. (2020). Promosi Produk Pertanian Dan Kerajinan Menggunakan Website Serta Pembukuan Sederhana di Desa Sido Dadi Kecamatan Arma Jaya Kabupaten Bengkulu Utara. Jurnal Pengabdian Masyarakat Bumi Raflesia, 3(1).
Umar, Husein. (2008). Strategic management in sction: Konsep, teori, dan teknik menganalisis manajemen strategis strategic business unit berdasarkan konsep Michael R. Porter, Fred R. David, dan Wheelen-Hunger. Jakarta: Gramedia Pustaka Utama
Wibowo, Singgih. (2007). Petunjuk mendirikan usaha kecil. Depok: Wisma Hijau.
