PENGARUH KUALITAS PELAYANAN, KUALITAS MAKANAN DAN HARGA TERHADAP KEPUASAN
DOI:
https://doi.org/10.36085/jems.v2i2.1707Abstract
This study aims to determine the effect of service quality, food quality and price on customer satisfaction at Warung Nasi Uduk Didi Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Service Quality (X1), Food Quality (X2) and Price (X3). The object of this research is the customers of Warung Nasi Uduk Didi Bengkulu, amounting to 110 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.
              There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that the variables of Service Quality (X1), Food Quality (X2) and Price (X3) have a partial or simultaneous effect on customer satisfaction at Warung Nasi Uduk Didi Bengkulu. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 3.707 + 0.304 (X_1) + 0.226 (X2) + 0.274 (X3).
Â
Keywords: Service Quality, Food Quality, Price and Customer Satisfaction.
References
Aryandi, J., & Onsardi, O. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 1(1), 117-127.
Andriani, C., & Onsardi, O. (2020). Pengaruh Kompensasi, Pelatihan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Marketing. (Jems) Jurnal Entrepreneur Dan Manajemen Sains, 1(2).
Assauri. 1987. Manajemen Pemasaran dan Pemasaran Jasa. Bandung : CV.Alfabeta
Erna S. Imaningsih dan Santi M. Fathonah (2018). The Effect Of Quality And Costumer Satisfacation On Consumer Loyality Of Transjakarta Bus
Finthariasari, M., Ekowati, S., & Krisna, R. (2020). Pengaruh Kualitas Produk, Display Layout, Dan Variasi Produk Terhadap Kepuasan Konsumen. Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis, 8(2), 149-159.
Irawan, (2008) Manajemen Pemasaran Modern, Liberty, Yogyakarta.
Jimmy Sugianto dan Sugiono Sugihato, (2013) Analisa Pengaruh Service Quality, Food Quality, Dan Price Terhadap Kepuasan Pelanggan Restoran Yung Ho Surabaya
Kotler, Amstrong. 2005. Prinsip-prinsip pemasaran, Edisi keduabelas, Jilid 1. Jakarta: Erlangga
Lichtenstein et al.. The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. Journal of International Managements Studies, 121-132.
Lupiyoadi, Hamdani. 2001. Manajemen Pemasaran Jasa, Edisi Kedua. Jakarta : Penerbit Salemba Empat.
Margaretha Fiani S. Dan Edwin Laparianto, SE., M.M (2011) Analisa Pengaruh Food Quality Dan Brand Image Terhadap Keputusan Pembelian Roti Kecik Toko Roti Ganep’s Di Kota Solo.
Margono, Metodologi Penelitian Pendidikan, Jakarta: PT Rineka Cipta, 2005)
Middleton, 1994. Customer Satisfication Pengaruhnya Terhadap Brand Preference dan Repurchase Intention Privat Brand. Jurnal Riset Ekonomi dan Bisnis. 8(2),58-68.
Mulyana, Akhmad. 2006. Sosiologi Komunikasi. Pusat Pengembangan Bahan AjarUMB.
Munandar, J. A., & Onsardi, O. (2021). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di Bank Sumsel Babel Kcp Tanjung Sakti. (Jems) Jurnal Entrepreneur Dan Manajemen Sains, 2(1), 43-52.
Muuhammad Fakhru Rizky Nst Dan Hanifa Yasin. (2016) Pengaruh Promosi Dan HargaTerhadap Minat Beli Perumahan Obama Pt. Nailah Adi Kurnia Sei Mencirim Medan
Nguyen dan Leblanc (1998), Manajemen Sumber Daya Manusia Teori, Aplikasi, dan Isu Penelitian. Bandung: Alfabeta, 2013.h. 161
Parasuraman, (2001). Manajemen Pemasaran (Analisis, Perencanaan, Pelaksanaan dan Pengendalian). Bandung : Linda karya
Payne, Adrian (2001), Pemasaran Jasa, Cetakan Kedua, Yogyakarta: Andi and. Pearson Education
Potter, N. N., & J. H Hotchkiss. (2012). Food science (5th edition). New York: Chapman and Hall.
Rangkuti, Freddy. (2006). Analisis SWOT tenik membelah kasus bisnis. Jakarta : PT. Gramedia Pustaka Utama
Rhenald kasali (2003), Perencananan dan Pengembalian Keputusan Dalam Manajemen, Jakarta : PT Rineka Cipta,
Rizki Amalia Dan Anas Hidayat (2018) Relationship between food quality, service quality, e-wom, and revisit intention in vegetarian restaurant yogyakarta
Smith, Paul. R. 1995. Marketing Communication Intergrat. Approach 2nd Ed. Kogan Page, London.
Sri Heny M., Leonardo Budi H., Moh. Mukeri (2017) The Influeservice Of Diversity Price, Location, And Quality Of Purcashing Decision Pastries In The Cv. Mega mAntera Semarang.
Sonatasia, D., Onsardi, O., & Arini, E. (2020). Strategi Meningkatkan Loyalitas Konsumen Makanan Khas Kota Curup Kabupaten Rejang Lebong. (Jmmib) Jurnal Manajemen Modal Insani Dan Bisnis, 1(1).
Sugiyono. Metode Penelitian Bisnis. (Bandung, Alfabeta:2010) h. 389
Sunyoto, Danang. 2014. Praktik Riset Perilaku Konsumen Teori, Kuesioner, Alat, Dan Analisis data, Yogyakarta : CAPS,
Supardi, Aplikasi Statistika Dalam Penelitian: Konsep Statistika yang Lebih Komprehensif, (Jakarta: Change Publication, 2014), h. 134
Sutisna. 2001, Administrasi Kepegawaian, Yogyakarta : Kanisius, 1997
Suwardi. 2002. Menuju Kepuasan Pelanggan Melalui Penciptaan Kualitas. Pelayanan. Semarang: Politeknik Negeri.
Suwardi. 2011, Prinsip-prinsip Pemasaran, Erlangga, Jakarta.
Toyib, R., Onsardi, O., & Muntahanah, M. (2020). Promosi Produk Pertanian Dan Kerajinan Menggunakan Website Serta Pembukuan Sederhana di Desa Sido Dadi Kecamatan Arma Jaya Kabupaten Bengkulu Utara. Jurnal Pengabdian Masyarakat Bumi Raflesia, 3(1).
Tjiptono, 2009. Evaluasi Program Pembelajaran: Panduan Praktis Bagi Pendidik dan Calon Pendidik, (Yogyakarta: Pustaka Pelajar, 2009), Cetakan I,
Umar, H. 2009. Metode Riset Perilaku Konsumen Jasa. Penerbit Ghalia Indonesia. Jakarta.
Yehezkiel Danantyo Dan Dr. Hartono Subagio , M.M. (2001) Pengaruh Service Quality Terhadap Customer Satisfaction Membentuk Customer Loyalty Pada Pt. Citra Mitra Anugerah.
Yuliana Yuli dan Nur Rahmah Andayani (2019). The Effect Of Prodstucts, Promotion And Price On The Interest Of Non Metal Trade In Pt. Pegadaian Branch Help Mega Legend Batam
